Sat.May 08, 2010 - Fri.May 14, 2010

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Search Engine Optimization Tip: Adding Content to your Web Site

Bill Hartzer

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk more about content and adding content to your web site. How Do You Create Content?

Location is important for your Contact Center too!

Buzz Marketing for Technology

Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company? Tweet This! Digg this!

7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. An exit event pre-shutdown. shudders*.

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My Five Preferred Kinds of Tweets

Geoff Livingston

I get asked a lot how to Tweet. Sometimes it’s important to get over the early adopter attitude about not talking about use, and just share what you do. So this primer on how to tweet is based on my personal style and experience on Twitter. After three plus years on Twitter, it’s my belief that a balanced diet of tweets is essential to success. It’s social media, not PR Newswire.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Not all ReTweets are Created Equal


If you're new to Twitter, you probably have no real concept of retweeting (commonly seen as RT) and what that can mean for your success and fun on Twitter.

Did You Give A Social Media Party & Forget To Invite The Guests?

Diva Marketing Blog

Congrats! you've launched your social media initiative and you did it the right way. 7 Steps To Social Media Success 1. You aligned your organization's culture with the social culture. You understood the impact the social web will bring to your enterprise. You created a strategy that includes objectives, goals, measurable results. You've integrated it into your overall plan. You wait. You wait.


Social Media: Tracking Its Exponential Growth [Stats, Video]


Social Media: Tracking Its Exponential Growth [Stats, Video]. Many of you are probably familiar with Social Media Revolution, a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

One of the key benefits of social media that's not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. Yes, your prospective customers are confused and uncertain. After all, why would they even

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Drive Traffic from Twitter using @Anywhere


How to Drive Traffic from Twitter using @Anywhere How to Drive Traffic from Twitter using @Anywhere @Anywhere is a new set of widgets (or plugins) from


3 Email Marketing Examples Not to Copy

Ari Herzog

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. First up is an email I received last month from Markus. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. I replied: Hi Markus, Are you a person or a press release?

Not Responding to Alarms

Justin Levy

tungleme Early yesterday morning while walking my dog, Sasha, I noticed a vehicle in my parking lot had been vandalized. The car was sitting on two slowly buckling milk crates and it was missing all four of its wheels

Social Media Revolution – A Refresh

Gemma Went

Back in July 2009, Eric Qualman released a great video entitled 'Is Social Media a Fad' which was full of some interesting stats. Well he's now released an update, with some equally good stats that support the use of social media

A World Gone Social

Learn how companies must adapt to survive.

Who is your Social Media lightening rod?

Buzz Marketing for Technology

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). And I have noticed a difference between the successful ones and the not so successful ones. It comes down to one basic organizational difference …. You know you want to do this and your company needs you to do this.

Why I Want to Delete My Facebook Account

Ari Herzog

In five words, I am tired of Facebook. I am tired reading that John is now friends with Cindy and James. I am tired reading that Suzanne likes this band or that company. I am tired reading that Andrea is going to an event in two weeks. I am tired reading that Bruce is planting a garden. Maybe I’m jaded. I sync the accounts today, and it’s odd to find someone not a Facebook user.

Still Think Social Media Is A Fad?

Justin Levy

A recurring topic seems to be whether or not social media is a fad. Personally, I'd like to think that we're past having to justify whether or not social media will disappear any time soon. But then I interact with my circle of family

Top 10 social media, marketing and pr links from last week

Gemma Went

Time for our weekly installment of the top 10 social media, marketing and pr links from last week. Enjoy. The Case for Converging Your Personal/Professional Networks 19 Tips for Driving Traffic to Your Blog Why Social Sharing Is Bigger

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. The social network launched roughly 6.5 million of these when they first launched. In theory these pages should be a good thing for companies.

Blogging with Influence in 5 Steps

Ari Herzog

There are many blogs in the world and it is important to be unique to be read. Blogging with influence does not require a specific number of visitors, but is about the number of lives you touch. Here are five tips to become an influential blogger: Content. Your content is you. You are your content. Your content is one of the most important factors for determining your influence. Passion. Authority.

The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

One of my areas of interest continues to be how social media is being used by government, at all levels (Federal, State and local), military, and politics. We have seen plenty of examples of how government and politics (sometimes one of

How to Build a Superblog: Insights from the Technorati Top 10

Viper Chill

It's no secret that one-man blogs can make a lot of money. Steve Pavlina makes over $100000 per month with his; Darren Rowse had an estimated $300000+ month

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Turning Visitors into Customers: How to Persuade People to Submit.


How To 2

Blogs, Email Newsletters, and LISTSERVs, Oh My!

Ari Herzog

This blog is not going anywhere — but its publication is faulty in that everything you read is something I write. Wouldn’t it be something if you could contribute, too? I don’t refer to blog post comments or private email messages to me in response. I had previously considered the initiation of an email newsletter where you and anyone else can opt-in to receive and opt-out to stop. But a newsletter is no different than a blog; the content is still one-to-many. It’s still a broadcast of information. This brings me to electronic mailing lists like the original LISTSERV.

Email Marketing and Social Media: 2 Peas in a Pod

Justin Levy

peapod2.jpg. This was originally posted over on the New Marketing Labs blog. I thought you'd find the upcoming webinar useful too so I wanted to share it here. I hope that you can join us! Are you desperately trying to figure out where

Five Things to Do About Facebook Privacy Other Than Closing Your Account


Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. You have the satisfaction of the accomplishment and the knowledge you were in control, but does it have a lasting effect on the rest of the world? Even if one million people closed their accounts, that would represent 1/4 of one percent of Facebook’s 400 million user base. It is statistically insignificant. Under the “Account&# tab on the top right of your screen is a “Privacy Settings&# link.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Turning Visitors into Customers: How to Persuade People to Submit.


How To 2

Happy Birthday, Blog! You’re 3 Years Old!

Ari Herzog

It all started on May 14, 2007 when I created a free blog located at The day marked the 12th anniversary of Dad’s death. By May 30 of that year, I registered and wrote this domain’s first post. I started tracking blog visitors with Google Analytics in June 2008 — and I see 332,384 unique visitors have arrived since that day. You speak 135 languages and collectively viewed 508,750 pages. I shifted from Google’s Blogger platform to WordPress in October 2008. Here’s a post when I explained how I did it. You’re 3 Years Old!

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

I was reading Boston Globe columnist Alex Beam's piece on his time at Newsweek in the 1970s and this passage caught my attention: For me, Newsweek was like an upside-down journalism school, where I learned an astonishing number of bad

Facebook: Too Big to Fail


You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. There are Facebook user protests and even predictions that this will cause a mass exodus of users and the eventual shuttering of Facebook as a going concern. Seriously, does anyone believe that Facebook’s dominance (doubling in users from 200 million in April of last year to 400 million today , for example) is somehow threatened by this? But ultimately, what will change?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.