Sat.Oct 30, 2021 - Fri.Nov 05, 2021

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Four Social Media Networking Tips for Every Industry

Webbiquity SMM

Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Image credit: Adem AY on Unsplash.

Industry 235
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10 Questions You Should Ask Your Social Media Manager

Ignite Social Media

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help our clients with. The key is to be willing to ask questions – the right questions, that is.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . It feels like it could be a doozy. . Global supply chain challenges are causing significant inventory gaps for some. . A tight labor market causes other delays, shortages, or increased prices. .

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The NBA Signs New, Exclusive Content Deal with Twitter, Including 40 Twitter Spaces Events

Social Media Today

The new agreement will see the NBA provide exclusive content to Twitter, including Spaces broadcasts throughout the season.

Twitter 208
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Transformational Conversations with Toi B. James #MindfulSocial

Janet Fouts

In our disconnected world, it’s harder than ever to have a conversation that allows participants to truly understand each others’ perspectives. Especially if we are not seeing each other eye to eye. When we come to a real meeting of the minds, it can transform the relationship and the perspective that each brings to the table. So how do we learn to have these transformational conversations?

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Challenges of Building a Persona at a New Startup

Audiense

When many people dream up the idea of starting a new business venture or a company, they do so with a lot of fear and agitation and it is natural to feel so.

Startup 156

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Facebook Adds New Certificate Courses in Marketing Analytics and AR Creation

Social Media Today

Looking to up your digital marketing skills and qualifications, and give yourself a leg-up on the competition?

Course 218
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How to Build a Lead Qualification Framework

Oktopost

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Nestled within that challenge is an even more daunting task: finding enough qualified leads. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel.

B2B 135
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How Many Followers Do You Need to be Verified on Twitter?

Audiense

Twitter is a powerful way to give your business or brand a voice, but there are lots of other voices to compete with on the platform. In fact, about 6000 tweets are sent every second, meaning each of your tweets is just a drop in the ocean. Luckily, Twitter has a way of helping authentic and coveted profiles stand out – a verification system.

Twitter 130
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What is employee advocacy and does it really work?

Sprout Social

Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee.

Training 122
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Expands Climate Science Center to More Regions, Ramps Up Climate Misinformation Detection

Social Media Today

As world leaders discuss the next steps on tackling climate change, Facebook is looking to up its own contribution to the broader effort.

Facebook 189
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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful.

HootSuite 116
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Your Own Content to Educate Instead of Spreading Hatred Through Facebook

WebInKnow

With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.

Education 118
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3 months into testing our TikTok marketing strategy: Here’s what we learned

Sprout Social

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok , testing and learning as we go. A social media company’s social team testing a new social channel is incredibly meta.

Strategy 113
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Reddit Launches First-Ever Avatar Partnership, a New Promotion Type in the App

Social Media Today

The new themed avatars could become another promotional consideration on the platform, particularly considering the rising digital identity shift.

Avatar 180
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Medium Reveals Writers Challenge Winners; “Death” Most Popular Prompt

The Realtime Report

Medium Reveals Writers Challenge Winners; “Death” Most Popular Prompt. Medium announced the winners of this year’s Medium Writers Challenge. Judged by Medium editors, writers, and others including Natalie Portman , Roxane Gay , Imani Perry , Susan Orlean , and more, the competition leaned heavily into Medium’s ethos of “good ideas can come from anywhere.

Meeting 91
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4 Smart Ways to Drive Social Media Conversions

Pam Hughes

4 minutes. Many businesses have adopted social media marketing as a part of their digital strategy. Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed. Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate?

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#405: Overcome Overwhelm & Secrets To Being Your Own PR Rep

Amy Porterfield

Stop Stressing And Start Living Have you ever seen a bright and up-and-coming entrepreneur featured in your dream publication…and felt that tight knot of envy form in your stomach? Well, bid that feeling farewell, my friend. Because in this episode, the brilliant Susie Moore is showing you how to pack the “Featured In” portion of […]. The post #405: Overcome Overwhelm & Secrets To Being Your Own PR Rep appeared first on Amy Porterfield | Online Marketing Expert.

Features 107
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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TikTok Shares New Insights into Holiday Shopping Trends to Assist in Campaign Planning

Social Media Today

The data shows that people are planning for the holidays earlier, and that TikTok is influencing their buying decisions.

Campaign 199
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Your Guide to Shopping & E-Commerce on Social Media

Likeable

One of the fastest growing verticals within social media this year is e-commerce. Online shopping and social media scrolling used to be two totally separate activities, but now 52 percent of socially engaged shoppers have made a purchase through a social platform. Integrating social media and e-commerce is a longstanding opportunity that brands have been dying to take advantage of.

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Some NFTs Hurt The Environment. Burly Bears Are Designed To Help.

Forbes Social Media

A lot of NFT projects cause environmental harm, through the mining of Ethereum. Burly Bears, a new collection of 6,601 bears of six species, is aimed to eliminate the stigma that NFTs are bad for the environment by donating a lot of its profits to charities that are set up to save species of bears.

Project 104
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Sprout Social Announces New Integration with WhatsApp Business

Sprout Social

The added integration now makes Sprout one of a select number of global providers with combined Facebook, Instagram and WhatsApp Business messaging solutions. Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced it will be bringing WhatsApp messaging into its product suite. Fast, simple and convenient messaging options have never been more important to consumers and WhatsApp is the messaging platform of choice for more than 2 billion peop

API 102
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Adds New Monetization Tools for Creators, Continues its Battle with Apple Over Fees

Social Media Today

The new options provide more ways for creators to make money, and build connection with their biggest fans.

Apple 211
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Tamara Dopwell Social Entrepreneur Shares Her Personal Stress Hacks

For Real Social Workers

Taking care of one’s wellbeing is a vital part of a healthy life. Many strive to maintain the appearance of what is culturally expected. We see this striving especially during the holiday season. Women and men chase their idea of perfection. It starts with the decorations. Then moves to the perfectly baked turkey with all the perfectly dressed trimmings.

Energy 98
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What Is The Metaverse—And Why Does Mark Zuckerberg Care So Much About It?

Forbes Social Media

The Facebook founder wants to build a new platform popular with young users and hopes a boundless world based in virtual reality will entice them. He’s not the first to try to build something like this.

Platform 102
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What is Cached data?

BeingOptimist

While you are using your device regularly, cached data build-up is not avoidant. Every time we visit a new website, there are chances of cache storage. But the question is- What is cached data? When you are visiting a new website, it takes a while to load. However, when you open a repeated website, it does not take as much time as a fresh one. Why? This is because while loading the page, our computer does not have enough information about the application or website.

Data 98
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Google Adds New Business Display and Connection Options for the Holiday Push

Social Media Today

The new tools will give you more ways to control how your brand listings appear in Google's apps.

Google 218
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5 ways to turn your audiences into brand advocates

Audiense

What does customer-led brand advocacy look like?

Brands 148
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Got Milk? Humorous Reactions And Fact-Checks To CNN's '12 Gallons A Week' Milk Report

Forbes Social Media

Social media also showed its ability to fact-check a news story in real time – in this case the quoted price of milk.

Report 114
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How Finding His “Why” Lit The Way Forward For Stephen Tracy’s Business

Buffer Social

After one too many 10-hour shifts selling candles at the Canal Street Market in Manhattan, Stephen Tracy wanted to quit his job at Keap Candles. But he had a problem: he wasn’t allowed to quit. Keap Candles was not just his job, but his business. He’d also signed a contract promising he’d show up at the market every day. Just a year prior, Stephen quit his job at Google to co-found the company with a friend.

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Instagram Post Preview Cards are Back on Twitter

Social Media Today

Now, you can re-share your IG posts in your tweets, with new tweet cards showing a preview of the post.

Instagram 216