Sat.Oct 13, 2018 - Fri.Oct 19, 2018

The Rise of Influencer Fraud

Meltwater

Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. The more followers, the more they pay. Fake influencers, therefore, purchase followers. By tracking… Read More >>>. Influencer Marketing

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

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The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling.

Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Social Media Today

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content

Gimme a break! – #Compassion in the workplace

Janet Fouts

Photo by Mimi Thian on Unsplash. Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

7 Tips for Going Live on Facebook, Instagram or Twitter

Social Media Today

Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help

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The Simple Guide to Better Money Management

The Realtime Report

The Simple Guide to Better Money Management. We all need to manage our money better. Whether we are funding our own lives, our family, or a business, understanding where your money goes and how you can reduce your costs is a smart move for everyone.

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3 Reasons You Should Test Facebook’s Instant Experience Ads

Ignite Social Media

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. But his message holds true anyway. Most organizations use social media channels in some way as part of their daily business.

8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

Chatbot use cases that will improve your customers’ user experience

Audiense

“Chatbots are the new category of digital touchpoints that has grown most rapidly in 2018”, reports Scott Brinker in his study 5 Disruptions to Marketing (Update 2018).

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3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Buffer Social

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Ways to Optimize Content Marketing with Social Media Data

Digimind

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos.

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LinkedIn Updates Feed Algorithm to Generate More Engagement for Users

Social Media Today

LinkedIn recently updates its feed algorithm to drive more engagement for user posts

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IGTV for Business: 10 Brands Killing it With IGTV Videos

Later

Using IGTV for business is still new territory for most brands. It’s only been a few months since IGTV launched, and many brands are wondering how to use IGTV for business, or if they should even use the channel at all.

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Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Ways to Optimize Content Marketing with Social Media Data

Digimind

Good content engages customers and helps to form relationships with them. Here are 5 ways social media data can help you improve your content marketing strategy. The post 5 Ways to Optimize Content Marketing with Social Media Data appeared first on Digimind Blog.

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YouTube Will Now Enable Advertisers to Target Users Viewing Content on TV Screens

Social Media Today

With viewing of digital content on home TV sets rising, YouTube is now providing an alternative to traditional TV ads

How to Get Verified on Instagram

Later

If you’ve ever wondered how to get verified on Instagram, you’ve come to the right place! There’s always been a great deal of mystery surrounding Instagram’s verification process… Does the number of followers you have matter?

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11 Criteria for Comparing Influencer Marketing Proposals

Ignite Social Media

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media Crisis Management: 5 Principles You Need to Apply

Oktopost

An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […]. Social Response Management Customer Experience Marketing Tips Social Listening Social Media Strategy

New Research Shows Social Media Users are Becoming More Aware of Misinformation Online

Social Media Today

A new study shows that social media users are becoming more aware of misinformation and bots, which could help lessen their impact

How to Run Your First Instagram Ad Campaign

Later

Want to grow your Instagram account and get more sales from your feed? It’s time to launch your first Instagram ad campaign!

How To Use Music and Sonic Branding to Create a Memorable Identity

WebInKnow

While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes.

How To Gain A Marketing Team Without Hiring A Marketing Team

The Social Media Hat

A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution

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Facebook Announces New Measures to Crackdown on Stolen Content and False Information

Social Media Today

Facebook has announced two new measures to crack down on questionable content as it continues to skirt the lines of editorial censorship

Why You Should Claim Your Instagram Account on Pinterest

Later

Pinterest has always been a great channel for businesses — but it just got a lot better thanks to a new feature that lets you claim your Instagram account on Pinterest. .

5 Best Practices for Brands on IGTV

Likeable

In an effort to maintain its growing status as a top social media platform, Instagram introduced IGTV earlier this year.

How to Develop a Targeted Media List with Social Media Monitoring

Digimind

Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.

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Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Social Media Today

Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations