Meltwater
OCTOBER 14, 2018
Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. The more followers, the more they pay. Fake influencers, therefore, purchase followers. By tracking… Read More >>>.
agora pulse
OCTOBER 16, 2018
When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month. It gets better– over 61 million users are senior level influencers and 40 million are in decision-making positions. What’s more, the network is known for being a serious spot for acquisition, retention and recruitment.
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Sprout Social
OCTOBER 16, 2018
Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. View this post on Instagram. Sunday plans: getting our skin together 🤗 You’re staring at @DrunkElephant 👀 💖 #OddlySatisfying.
Sherrilynne Starkie
OCTOBER 17, 2018
This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. It’s news to keep marketing and communications professionals ahead of the curve. 1. The night that YouTube went dark.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Social Media Hat
OCTOBER 15, 2018
A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution.
Social Media Today
OCTOBER 15, 2018
As social media marketing evolves, it's important that your tactics move in-step. Here are some outdated social media marketing tactics that you need to move on from.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.), this is the integraged digital media framework I use with my clients, no matter the challenge.
Janet Fouts
OCTOBER 15, 2018
Photo by Mimi Thian on Unsplash. Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before. Even if the team isn’t ready for it, showing compassion in the workplace sets a tone that they will gravitate to because it feels right.
Social Media Today
OCTOBER 15, 2018
The modern workforce is changing – more and more professionals are opting for a flexible work arrangement. This trend offers tremendous growth potential for business owners. How?
The Realtime Report
OCTOBER 16, 2018
The Simple Guide to Better Money Management. We all need to manage our money better. Whether we are funding our own lives, our family, or a business, understanding where your money goes and how you can reduce your costs is a smart move for everyone. Think of it as streamlining your expenses so that you can maintain healthy savings or capital that can then be reinvested into your life or business.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
OCTOBER 18, 2018
“Chatbots are the new category of digital touchpoints that has grown most rapidly in 2018”, reports Scott Brinker in his study 5 Disruptions to Marketing (Update 2018). Their rapid penetration into the market, as well as their multiple advantages as a marketing tool, make them a fundamental element of the digital strategies of many businesses. For what purpose do the most innovative brands in any industry use chatbots?
Oktopost
OCTOBER 16, 2018
An issue with your product, a defamatory post, a regulatory complaint – a social media crisis can spark for various reasons, and when it does, things can turn awfully chaotic. From angry customers flooding your Inbox, to users giving you 1-star reviews – your marketing team must act swiftly and proactively, or else, your brand […].
Social Media Today
OCTOBER 18, 2018
By planning out your email strategy, using different types of email outreach options based on where your customers are in the process, you'll move towards improving the ROI of your efforts.
Ignite Social Media
OCTOBER 16, 2018
You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit?
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Socialmedia.biz
OCTOBER 15, 2018
Thread On. As we all know, tweets are short lived. But, they are highly influential in this short life-span. Threading of tweets is an excellent way to beat this. Threads are conversational tweets that can be used to keep your audience engaged. Like a sequence, you can thread tweets to convey connected ideas.Twitter threads are used for building narratives and commentary for your brand engagement.
Sprout Social
OCTOBER 18, 2018
Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. This is a number that’s consistently growing thanks to trends like omnichannel customer service and employee advocacy.
Social Media Today
OCTOBER 17, 2018
LinkedIn is giving all users the option to list a 'follow' button as the main CTA on their profile, as opposed to the current 'Connect' option.
Forbes Social Media
OCTOBER 14, 2018
Workplace technology will make us better and offer more freedom than ever before, but our mental and emotional well-being could be at stake if we lose touch with what makes us human to begin with, our personal connection to others.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Buffer Social
OCTOBER 16, 2018
Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from its platform.
Digimind
OCTOBER 17, 2018
A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience?
Social Media Today
OCTOBER 19, 2018
Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content.
Forbes Social Media
OCTOBER 13, 2018
Prior to this my personal motivations for deleting Facebook have centered around the platform's toxicity, addictive nature or the bias present in our newsfeeds. But now Facebook feels like a genuine risk to my privacy; perhaps even my personal safety.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Amy Porterfield
OCTOBER 18, 2018
Amy, how do you start a podcast? This episode is a long time coming because I get asked this question A LOT! From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it […]. The post #233: Podcasting 101: From Creation to Promotion appeared first on Amy Porterfield | Online Marketing Expert.
Digimind
OCTOBER 17, 2018
Good content engages customers and helps to form relationships with them. Here are 5 ways social media data can help you improve your content marketing strategy. The post 5 Ways to Optimize Content Marketing with Social Media Data appeared first on Digimind Blog.
Social Media Today
OCTOBER 15, 2018
Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help.
WebInKnow
OCTOBER 18, 2018
While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes. My friend and collaborator Juanito Pascual and I delivered a talk on Sonic Branding at IMPACT Live in August 2018.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
OCTOBER 13, 2018
What did you use today with peanuts, pecans, poultry or cotton? Hurricane Michael devastated Georgia agriculture, which leads production for these things.
Oktopost
OCTOBER 15, 2018
Employee advocacy has the power to position sales professionals as brand ambassadors and thought leaders, in turn helping them drive forward more deals. However, even with a thorough strategy and a dedicated sales team, sharing company content can be a difficult and time-consuming process without a system in place to simplify and coordinate these efforts. […].
Social Media Today
OCTOBER 19, 2018
Brands which have built a large and engaged following didn’t do so by accident - they strategize and have a plan for their social media channels.
Quintly
OCTOBER 19, 2018
At the beginning of your digital marketing journey, your main focus lies in the creation of content, pitching your well-crafted articles to other blogs or trying out new methods on the different social media networks.
Forbes Social Media
OCTOBER 18, 2018
At 17 years old, Nermin Delic began an online poetry contest to fight hate speech and promote reconciliation in the Balkan region. Six years later, Sweet Duels has showcased more than 2,500 poems and 1,000 different artists. In this interview, he talks about war, family, poetry, and social healing.
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