Audience engagement strategies for success
NOVEMBER 14, 2017
“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast. “Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?”.