Sat.Jul 15, 2017 - Fri.Jul 21, 2017

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right.

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

From Digital to Brick and Mortar: Why Some Brands Are Making the Move to Physical Retail

Meltwater

E-commerce is taking over the way we shop. If you need proof, just look at… Read More.

Retail 151

3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries.

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

More Trending

The New LinkedIn Suggested Stories Feature: Use it to Be Discovered

Devumi

LinkedIn is slowly rolling out a new feature that will influence the platform’s news feed experience. With the launch of trending storylines, you’ll notice curated, interest-based feeds. This will help you connect to relevant stories and discover diverse ideas.

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries.

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

Buffer Social

This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time.

Social Sidekick August 2017: Social Holidays, Themes, and Noteworthy Events

Meltwater

The dog days of summer are here—very appropriate, since August includes National Dog Day… Read More.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Using Social Media for Mobile App Marketing: Get Downloaded!

Devumi

With the stiff competition in the app market these days, good marketing is often the key to getting people to download your product. This is where social media can be a useful tool to you. Read on and learn how you can effectively use various social media platforms for mobile app marketing.

Mobile 104

Book review: ‘Angel: How to Invest in Technology Startups’

Socialmedia.biz

Title : “Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000″ Author : Jason Calacanis. My rating : ☆☆☆☆☆. Release date: July 18, 2017 on Amazon (hardcover & Kindle), in bookstores and at angelthebook.

How to Evoke & Maintain Multiple, Distinct Brand Voices

Ignite Social Media

Establishing a singular and unique brand voice can be a difficult undertaking. Harnessing that brand voice and implementing it in successful community engagement can be even harder.

Brands 100

How to Make the Most of Snapchat’s New Website Links

Convince & Convert

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Create a Complete Twitter Content Marketing Strategy for Sustainable Success!

Devumi

Your Twitter account can be a tremendous tool for content marketing. It may limit you to 140 characters, but that doesn’t limit how many tweets you can send, or your Twitter content marketing strategy. Let’s get your plan started, and make it sustainable.

Naming Your Domain Is A Crucial Prelude To Launching Your Business

The Realtime Report

Naming Your Domain Is A Crucial Prelude To Launching Your Business. When it comes to naming your site, you need to think fast. This is an operation that may seem trivial at first. After all, what’s in a name?

Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. If you don’t, here’s a brief overview of their guidelines.

Book review: ‘Angel: How to Invest in Technology Startups’

Socialmedia.biz

Title : “Angel: How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000″ Author : Jason Calacanis. My rating : ?????. Release date: July 18, 2017 on Amazon (hardcover & Kindle), in bookstores and at angelthebook.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]

Convince & Convert

Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be.

5 Ways to Hook Your Sales Team on Employee Advocacy

Oktopost

Sales are the most important members of your employee advocacy program. No one understands or relates to your prospects and customers better than sales. Ideally, sharing content on social media becomes another powerful tool that sales should add to their toolkit. A tool which helps them close more opportunities or draw in prospects. That being … Employee Advocacy Social Selling

Team 85

2017 Social Media Mid-Year Recap

Ignite Social Media

It is hard to believe we are already over halfway through 2017. At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of some of the major social networks in this mid-year recap.

Better Use YouTube for Business: Understand its Strengths and Weaknesses

Devumi

Using YouTube for business is a tactic that anyone doing online marketing can benefit from. YouTube is good at many aspects of marketing, and can really help your business, but there are some drawbacks that you need to be aware of.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Surefire Ways to Engage Your Customers and Boost Your Bottom Line [Webinars of the Week]

Convince & Convert

Marketing, at its core, is focused on delivering wow-worthy customer experiences—or at least it should be.

SmarterQueue as a Meet Edgar Alternative – 12 Reasons to Switch

Socially Sorted

Every week I get asked about the best Meet Edgar alternative for evergreen social media scheduling. I like Meet Edgar, but it’s expensive for most small business owners. In this post I share my review of SmarterQueue and why I made the switch from Meet Edgar. // Read More. The post SmarterQueue as a Meet Edgar Alternative – 12 Reasons to Switch appeared first on Socially Sorted. Social Media Marketing Automation Social Media Examiner Tools Twitter

A Decade Filled With Social Media Changes

Ignite Social Media

Pardon me while I use my best grandpa voice. . Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. We didn’t have all these newfangled networks to keep up with like Instagram and Snapchat.

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

Audiense

You have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign.

Sports 115

The Modern Salesperson and the 6 Must-Have Sales Skills

Social Selling Masters

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, and has only one goal in mind and that is for you to blindly buy anything they sell no matter… Continue Reading → Prospecting Social Selling Best Practices

How to Make the Most of Snapchat’s New Website Links

Convince & Convert

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience.

Podcast Hosting on SoundCloud: Use the Diverse Platform to Grow

Devumi

SoundCloud is well-known for helping musicians. Over the last year it has exploded for podcasters. Read how you can harness the power of SoundCloud’s social platform for podcast hosting.

Using Webinars to Breed an Innovation Culture among Remote Workers

Socialmedia.biz

Post by Adi Englander. It is common knowledge that innovative employees are every good company’s dream, but at present, it’s only really larger organizations that are getting innovation right. Innovative people are unique because they think differently. Larger companies most often get this, and are prepared to pay for it. The good news is that any business – large or small – can empower their people to become innovative because it can be learned.

How the Evolution of Technology is Changing the Sales Process

Social Selling Masters

As consumer buying habits change, so too do the strategies used to sell them products and/or services. In the past 10-20 years, sales processes have gone through a whirlwind of dramatic changes.

Mental Calculation: Make Your Kids Bright With Strong Base on Mathematics

Social Media Marketing

Mathematics is an important subject in schools and colleges. Some students are very good in calculations. They have either inherited it from their ancestors or had utilized their brain while solving arithmetic sums.