Sat.Apr 15, 2017 - Fri.Apr 21, 2017

How to Use Hashtags More Effectively in Your Marketing

Meltwater

Does anyone really understand how to use hashtags effectively? From the looks of many social… Read More.

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

Do you have a clue about what Facebook engagement rates you should be aiming for with your posts? You should. Post likes are no longer a vanity metric. With the advent of Facebook Reactions , engagement rates can help you better understand how your content impacts your audience. So let’s start measuring them! These social media experts will give you a range to look out for the next time you pull your social media analytics. Charli Day, Charli Says.

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Make Money with Twitter: Get Rich in 140 Characters or Less

Devumi

Twitter has long been proven to be an effective tool to market businesses. Marketers are finding that the platform can be used to directly generate income. Read on to learn about some of the strategies that can help you make money with Twitter, and how you can increase the effectiveness of your own tweet monetizations […]. The post Make Money with Twitter: Get Rich in 140 Characters or Less appeared first on Devumi.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are often essential for answering your questions.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Staying on Trend: The Importance of Monitoring Trending Topics Online

Meltwater

One of the most effective tactics you can implement for public relations (PR), social media… Read More. Blog Media Intelligence Social Listening

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United Airlines PR Disaster: What you Can Learn from Their #FAIL

Devumi

Social media has become an indispensable tool for brands to connect with their customers and the general public. There are times, though, where companies fail to properly communicate on these platforms. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. Read on to understand what went wrong, and how […]. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi.

How Employee Advocacy Can Help Your Declining Social Reach

Convince & Convert

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. And they were certainly not blind. With a quick Google search, I discovered that only last year, organic reach for Facebook pages plummeted by 52 percent.

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Crossfunctionality: Making Social Important Across Your Business

Meltwater

When you think of who manages a company’s brand presence on social media, which department… Read More.

5 Reasons Action Digital Loves to Use Agorapulse

agora pulse

The following guest post is written by Zoe Christodoulides of Action Digital. With a global presence and clients in over 40 countries relying on Action Digital to successfully manage their digital campaigns, our team of online experts was on the lookout for an efficient solution to manage all of our client’s social media pages via a centralized and powerful social media management tool. About a year ago the team chose Agorapulse as that tool — and we’ve never looked back!

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Using Social Media for Good: Meet the Entreprenuer Changing the World One Story at a Time – Branden Harvey [SSM040]

Buffer Social

Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “ negativity bias” That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences.

When to create an Instagram or Snapchat story

Ignite Social Media

Creating “stories” – be it from the original Snapchat or the latest Instagram version, can be a great way for brands to connect with its fans and followers. But many brands tend to stray away from it, from lack of knowledge on how to best incorporate their content into short 15 second videos. We’re here to make the case for outstanding content and engagement via Stories! 1) Sense of Urgency.

Throwing Shade on Social: Newsjacking and Negative PR

Meltwater

Following the kudos Wendy’s received by throwing shade on Twitter about McDonald’s current use of frozen beef, will… Read More.

4 Instagress Alternatives That Won’t Leave You

agora pulse

Marketers across the Instasphere are crying because their favorite automation tool Instagress is gone. Quickly these folks are asking their friends and Dr. Google for Instagress alternatives to keep their Insta-mojo going. We can help — but not without a little lecture beforehand. The short of it: Automating your interaction on Instagram is bad social media. Why You Should Seek Legit Instagress Alternatives. I explain it best to my nine-year-old daughter whose Instagram account I monitor.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Launching an Employee Advocacy Program: How to Train Employees in Less Than 2 Weeks!

Oktopost

Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence. In fact, 72% of employees have not received any type of social media … Employee Advocacy Marketing Strategy

New Rules of Best in Class Social Media Image Composition

Ignite Social Media

Losing precious sleep over how you’ll achieve the perfect composition for your next Facebook post? Pulling your hair out trying to capture the most proportionally optimal image for your next tweet? If mastering your next Instagram post is a priority, then you’ve come to the right blog post. Here, we’re going to discuss the new rules of best in class social media image composition in a simple, practical way.

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3 Customer Interview Tips for a Great Case Study

Meltwater

Any company that provides a service, especially if that service involves the Internet, (and what… Read More.

3 Ways to Check if Your Brand Influencer Has Fake Followers

Pixlee

Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user generated content. However, brands need to carefully vet their influencers before initiating a partnership. One important thing that brands should look out for is fake followers. Instagram influencers are powerful due to their large number of followers and the trust their followers have in their opinions.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct. Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane.

Executives Role in Social Media Strategy

Ignite Social Media

As social media has become a bigger player in a brand’s overall marketing mix, more c-suite executives are taking notice. Social media has also created a space where people can build their personal brands. Many executives use these channels to build a following and influence. There can be a mutual benefit to leveraging your company’s c-suite executives through the brand. This post will help guide how to incorporate your executives into your social strategy. Consider Your Industry.

Rule Breaking Should Be a Hobby: 3 Questions to Consider Before Breaking the Rules

Meltwater

Following the rules has never been my “thing.” ” Rules, in my mind, are for people… Read More.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

First Look: The Analyst's Canvas

Net-Savvy Executive

I was recently asked how I define media intelligence , which is a bit tricky because my definition starts with objectives rather than a list of capabilities. It's another industry term with the flexibility to reflect the priorities of the person saying it, so the answer is something like "what do you need it to be?" I also like to consider the client's job and next steps in the process: "what do you need to do with it?" This is "it depends" in a more actionable form.

Instagram Looks More Like Snapchat and Facebook’s New Video Metrics | Social You Should Know

Ignite Social Media

Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. All that and more in this week’s Social You Should Know. Instagram Replicates another Snapchat Feature. If you have been keeping tabs on what features Instagram is rolling out to compete directly with Snapchat, you can add the latest direct messaging feature updates to the list. Disappearing videos and photos are now available and will show up in the same thread as text conversations.

Social Sidekick 5.7-5.13: Social Holidays, Themes, and Noteworthy Events

Meltwater

Welcome to (Good) Burger Month! So many people have wondered about the origins of these… Read More.

Complete Guide to Hashtag Analytics

Sprout Social

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results.

Augmented Reality is Coming to Facebook!

Stay N' Alive

(Image source: Jim Wilson/The New York Times). Evidently, nobody was more inspired by Pokemon Go than Facebook’s very own Mark Zuckerberg. To him, it showed that the future of augmented reality is coming and its coming fast! Although virtual reality was his original focus, Zuckerberg announced at Facebook’s annual F8 developers’ conference that their new focus would be making augmented reality tools for third parties.

Entrepreneurs: The Importance of Monthly Recurring Revenue

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’ve learned countless lessons since my entrepreneurial journey began in 2011, but one of the most important is this: Monthly recurring revenue is the key to efficiency, stability and sanity.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that shows how users engage with, view, or share content. Tracking and analyzing those metrics can help to inform a successful marketing strategy. Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand's social media activity

Social Media Automation Rules No Brand Should Break

Sprout Social

Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”. When done right, automation isn’t awkward or off-putting. It may not even look automatic to an outside observer.