Sat.Oct 15, 2016 - Fri.Oct 21, 2016

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable.

The Top 10 Trends Driving Marketing in 2017

Meltwater

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

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New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services.

Why An ERP Performs Better In The Cloud

The Realtime Report

Why An ERP Performs Better In The Cloud. There are so many ERP (enterprise resource planning) options currently on the market that it’s easy for enterprises to find one perfectly suited to their unique requirements.

If My Suitcase Could Talk

Waxing UnLyrical

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing.

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform.

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More Trending

#SocialPR Spotlight: Danielle Heiny

Waxing UnLyrical

Today’s Social PR Spotlight is on Danielle Heiny, who I haven’t known very long, but who’s impressed me a great deal with her persistence – that’s half the game anywhere, right? Danielle actually won a seat to The Social PR Virtuoso earlier this year.

7 Creative Content Marketing Strategies That Are Absolutely Crushing It

Meltwater

The Nobel Prize isn’t won with a single flash of insight. Those who have achieved… Read More.

3 Ways to Use Facebook Offers this Holiday Season

Ignite Social Media

Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just around the corner, and everyone looking to make the most out of their budget, Facebook Offers could be a tactic to get your product or service into the hands of consumers.

Top RankBrain Optimization Tips to Skyrocket Your Positions in Google

Kikolani

SEOs, keen to get quick results and Google, have been waging a battle that has been ongoing since 1998. Google’s roots extend back to a research project by Sergey Brin and Larry Page , way back in 1996 nicknamed “BackRub”. The birth of the PageRank algorithm is pretty interesting.

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Facebook Call to Action Buttons get a BIG update

Janet Fouts

Facebook made call to action buttons much more useful for your business page. Check out the new options. Facebook

Measuring Every Aspect of PR’s Impact—Even Press Releases

Meltwater

You put a lot of work into crafting your press release. You hope it will… Read More.

Is Virtual Reality Finally Ready To Be Social?

Ignite Social Media

Maybe…no, not really. Perhaps. I don’t know. Read on. I’ve been going back and forth on virtual reality’s “has arrived” moment for well over a couple of decades. This picture, incidentally, was taken back in 1989. That’s not me, btw.

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Best Link Building Strategies for Your Blog

Kikolani

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. Why are links important?

How to Use Instagram on Your Desktop

Jenn's Trends

If you’re a business owner or marketer, chances are you spend more time on your computer at work than you do on your smartphone. Which can make managing Instagram moderately frustrating.

50 Metrics To Measure Your Content Marketing Campaign

Meltwater

The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

Facebook Launches a New Social Network | Social You Should Know

Ignite Social Media

This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories.

Social Media Budget Tips for Those Who Don’t Want to Wing It

agora pulse

As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising.

CPC 145

What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

Buffer Social

How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others.

Sidekick 11/6-11/12

Meltwater

Brace yourself, fellow Americans: E-Day is coming. Election Day, that is. Social media will be… Read More.

Catch Us Live on Facebook for Holiday Social Media Tips and Tricks

Ignite Social Media

Holiday content is kicking into high gear, and an effective holiday social media strategy contains much more than just great content.

You Do Not Have To Blog Every Day (gasp!)

The Social Media Hat

It's common to be told that for your blog to be successful you have to blog every day. that's simply not the truth

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Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza [SSM011]

Buffer Social

How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high!

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Three Lessons Marketers Can Learn from College Social Media Successes

Meltwater

With the school year underway and before traditional college rankings are delivered en masse, there’s a… Read More.

Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.”

How To Grow Your Brand On Instagram With Hands-Free Scheduling

The Social Media Hat

We're going to spend some time addressing both how to be share great pictures and how to be active regularly. And I'll explain what I mean by 'hands-free

How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill.

UGC 135

Marketing Thought Leader: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Cody Ward

Chris Pinkerton. VP, Enterprise Development, Media & Research @ Mediative. Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

Three Lessons Marketers Can Learn from College Social Media Successes

Meltwater

With the school year underway and before traditional college rankings are delivered en masse, there’s a… Read More.

Best Link Building Strategies for Your Blog

Kikolani

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. Why are links important?

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement.

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33 Personal Blogs of Startup Marketers We Love

Buffer Social

I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕. Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers.

Social Media for Schools #NBN October 2016

Laurel Papworth

Hey there, teachers and school type people, tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. There are Q&A sessions and so on starting at 4pm.

Top RankBrain Optimization Tips to Skyrocket Your Positions in Google

Kikolani

SEOs, keen to get quick results and Google, have been waging a battle that has been ongoing since 1998. Google’s roots extend back to a research project by Sergey Brin and Larry Page , way back in 1996 nicknamed “BackRub”. The birth of the PageRank algorithm is pretty interesting.

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

A Myth? A Legend? Third Party Apps and the Truth! Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”.

Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining.