Sat.Nov 07, 2015 - Fri.Nov 13, 2015

What’s the ROI of your culture?


Quick poll: do these statements accurately describe your organization? We have close to 100% employee engagement (as in your people literally couldn’t imagine working anywhere else).

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Good morning from Atlanta! I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Get to know some of them a little better in this week’s roundup.

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We’re Not From Round Here: The Importance of Localised Social Content


Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences.

Retaining Customers Requires Innovation

Convince & Convert

If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Realignment #6: Relationship-Driven Leadership


Excerpt from the new book : The Demand Perspective: Leading From the Outside In. ————-. Associations, like bureaucratic organizations in other sectors, are at a critical juncture. The market around them has changed much faster and far more drastically than they have.

Kick SPAD to the Curb with The Social PR Launchpad

Waxing UnLyrical

More Trending

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection.

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“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

I’ve been having some interesting conversations recently about “what people know.” Most of them have centered on social media, but the key points apply anywhere. I never fail to be fascinated as I come in contact with people who, on the surface, should be the role models for learning. Because they’re teachers !! I have to make it clear right here that this isn’t a mass epidemic, yet.

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The Coming Twitter API Change: Twitter Share Counts to Disappear


Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The impact will be felt across the entire Internet, or at least on pages with Twitter buttons installed!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

You Will Never Be This Honest In Your Marketing

Convince & Convert

Image via Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter.

Domain Suspension Notice from Google

Bill Hartzer

Someone is sending out email notices to domain name owners, telling them that their domain name has been suspended for “violation of the Google Inc. Abuse Policy” The email then states that your website has been suspended.

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10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

[This is a guest post by Ravi Shukle.]. Why should I use Facebook video? Does video on Facebook add any value to my business? The answer is a big YES! And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos.

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Twitter Changes Favorites to Likes: Adds Heart Icon


For years now, Twitter users have had the star ‘Favorite’ icon available to them to show appreciation for tweets they enjoyed, but didn’t want to retweet or reply to. This star icon has been misunderstood.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis.

5 Signs of a Positive Social Media ROI

Small Business Mavericks

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. Sometimes, you can gauge a hard dollars-and-sense value from your efforts, but it’s not always possible and it may not always be necessary. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI.

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4 Ways to Improve Your Visual Content For Social Media Right Away


In 1983, Steve Jobs famously lured Pepsi’s youngest CEO, John Sculley, over to the then-nascent Apple with a single question The post 4 Ways to Improve Your Visual Content For Social Media Right Away appeared first on Kikolani. Social Media Strategy

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. Luckily for you, I’m here to help. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy.

Video Recap: Devumi vs. Random Social Media Marketing Company


We were so excited when we created the Devumi vs Random Social Media Marketing company, we couldn’t wait to share it with you! Devumi goes head to head with your generic “social media” company and comes out way ahead. While the video is humorous to be sure, the topics covered within are absolutely true. We offer […]. The post Video Recap: Devumi vs. Random Social Media Marketing Company appeared first on Devumi. Devumi YouTube

What It Means For Your Online Health to Fail

Small Business Mavericks

Last Friday, we posted 3 ways to know your online health is failing. But what does that mean, exactly? If you’re accustomed to living and breathing in the real world, you may not know you have online health. But I’m speaking strictly to you business owners. Your business, just like your body in the real world, has a health status. A part of that status includes online.

6 Chrome Extensions That Are Perfect for Content Marketers


Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. To help them stay organized and in control, a multitude of tools and apps have been introduced.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

A Very Smart Way to Combine Search and Social

Convince & Convert

Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam.

How A Simple Blog Led To Writing For Forbes, Mashable, and TechCrunch (and 7 Tips to Help You Do it Too!)


This is a guest contribution from Josh Steimle.

Do this to increase your creativity if you work from home

Absolute PA

One of the great novelties of the entrepreneurial journey is being able to work in your pants with no one knowing about it. While it’s great being able to work in a comfy environment, wearing yoga pants with your cat as company I’m a big fan of getting out and about too.

Myrland Marketing Motivation: Who Are You Competing Against?

Myrland Marketing

Myrla nd Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

Why Tech Companies Must Be Careful About Change

Convince & Convert

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.”

A 3-Step Blueprint for Smart Affiliate Marketing


This is a guest contribution from Anil Agarwal. Building a blog that gets huge traffic isn’t necessarily hard, but converting that traffic into sales can be. Most people think they can make a living online by increasing their website traffic.

More Than Half Of Every Dollar Spent Online Goes To Amazon And Google

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

Short Form Content Development: 3 Must Have Tips


Short form content development is super difficult. It’s one thing to develop a 300 word blog post or a 1,500 word piece, but short form content has to be very carefully developed – observing a story arc, weaving in boosts, call to actions and a lot more.

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The One Thing You Can’t Ignore About Sponsored Content

Convince & Convert

Are you like me and sit up late at night, wondering if it’s an ethical dilemma to pay influencers to say cool things about your brand? Or, if you decide to sponsor some posts, will those pieces of content really even work?

How to Build A Culture of Community on Your Blog


If you were listening to the episode 60 of the ProBlogger podcast , you would have heard me talking about why I think it’s so vital that bloggers create a culture of community on their blog to help deepen relationships with their readers and to drive engagement.