Sat.Nov 07, 2015 - Fri.Nov 13, 2015

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. To help them stay organized and in control, a multitude of tools and apps have been introduced.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Good morning from Atlanta! I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Get to know some of them a little better in this week’s roundup.

We’re Not From Round Here: The Importance of Localised Social Content

Mindjumpers

Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences.

Retaining Customers Requires Innovation

Convince & Convert

If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis.

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4 Ways to Improve Your Visual Content For Social Media Right Away

Kikolani

In 1983, Steve Jobs famously lured Pepsi’s youngest CEO, John Sculley, over to the then-nascent Apple with a single question : “Do you want to sell sugared water for the rest of your life, or do you want to come with me and change the world?”.

5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success.

What’s the ROI of your culture?

SocialFish

Quick poll: do these statements accurately describe your organization? We have close to 100% employee engagement (as in your people literally couldn’t imagine working anywhere else).

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“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

I’ve been having some interesting conversations recently about “what people know.” Most of them have centered on social media, but the key points apply anywhere. I never fail to be fascinated as I come in contact with people who, on the surface, should be the role models for learning. Because they’re teachers !! I have to make it clear right here that this isn’t a mass epidemic, yet.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to turn leads into customers using marketing automation

Kikolani

I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses.

10 Insightful Marketing Charts from 2015

Convince & Convert

Image via BigStockPhoto.com. Now more than ever, the data at our fingertips is ripe for the harvest. But without the proper tools for processing and understanding that data, we would still be in the dark. That’s why data visualization is such a powerful tool.

Realignment #6: Relationship-Driven Leadership

SocialFish

Excerpt from the new book : The Demand Perspective: Leading From the Outside In. ————-. Associations, like bureaucratic organizations in other sectors, are at a critical juncture. The market around them has changed much faster and far more drastically than they have.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Short Form Content Development: 3 Must Have Tips

Firebelly

Short form content development is super difficult. It’s one thing to develop a 300 word blog post or a 1,500 word piece, but short form content has to be very carefully developed – observing a story arc, weaving in boosts, call to actions and a lot more.

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You Will Never Be This Honest In Your Marketing

Convince & Convert

Image via BigStockPhoto.com. Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter.

The Coming Twitter API Change: Twitter Share Counts to Disappear

Devumi

Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The impact will be felt across the entire Internet, or at least on pages with Twitter buttons installed!

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Domain Suspension Notice from Google

Bill Hartzer

Someone is sending out email notices to domain name owners, telling them that their domain name has been suspended for “violation of the Google Inc. Abuse Policy” The email then states that your website has been suspended.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

10 Facebook Video Strategies to Help Boost Engagement

Jon Loomer

[This is a guest post by Ravi Shukle.]. Why should I use Facebook video? Does video on Facebook add any value to my business? The answer is a big YES! And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos.

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How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days.

Twitter Changes Favorites to Likes: Adds Heart Icon

Devumi

For years now, Twitter users have had the star ‘Favorite’ icon available to them to show appreciation for tweets they enjoyed, but didn’t want to retweet or reply to. This star icon has been misunderstood.

7 Creative Ways to Visually Brand Your Business on Social Media

Rebekah Radice

When you think of visual marketing , what comes to mind? More than likely, it’s the vibrant, eye-catching images that filter through your social feeds. They’re the ones that capture attention and drive action. But what about the flip side? Those dark and blurry images devoid of any real meaning.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Do this to increase your creativity if you work from home

Absolute PA

One of the great novelties of the entrepreneurial journey is being able to work in your pants with no one knowing about it. While it’s great being able to work in a comfy environment, wearing yoga pants with your cat as company I’m a big fan of getting out and about too.

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. Luckily for you, I’m here to help. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy.

4 Ways to Improve Your Visual Content For Social Media Right Away

Kikolani

In 1983, Steve Jobs famously lured Pepsi’s youngest CEO, John Sculley, over to the then-nascent Apple with a single question The post 4 Ways to Improve Your Visual Content For Social Media Right Away appeared first on Kikolani. Social Media Strategy

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Video Recap: Devumi vs. Random Social Media Marketing Company

Devumi

We were so excited when we created the Devumi vs Random Social Media Marketing company, we couldn’t wait to share it with you! Devumi goes head to head with your generic “social media” company and comes out way ahead. While the video is humorous to be sure, the topics covered within are absolutely true. We offer […]. The post Video Recap: Devumi vs. Random Social Media Marketing Company appeared first on Devumi. Devumi YouTube

5 Signs of a Positive Social Media ROI

Small Business Mavericks

Social media is difficult for engaging return on investment (ROI), but it’s not impossible. Sometimes, you can gauge a hard dollars-and-sense value from your efforts, but it’s not always possible and it may not always be necessary. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI.

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6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

Image via BigStockPhoto.com. I don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that there are less than two months left in the yea r.

How A Simple Blog Led To Writing For Forbes, Mashable, and TechCrunch (and 7 Tips to Help You Do it Too!)

ProBlogger

This is a guest contribution from Josh Steimle.

Myrland Marketing Motivation: Who Are You Competing Against?

Myrland Marketing

Myrla nd Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!