When Content Marketing Lets You Down
FEBRUARY 20, 2015
Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!” ” they say. I love hearing all this. And I love it when companies do it right. And it is so, so frustrating when they don’t walk the talk. When content marketing lets you down.