Sat.Feb 14, 2015 - Fri.Feb 20, 2015

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!” ” they say. I love hearing all this. And I love it when companies do it right. And it is so, so frustrating when they don’t walk the talk. When content marketing lets you down.

Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather


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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design

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Be Social Don’t Just Do Social

Convince & Convert

Tweetable Moments From CEO to entry-level employee, it’s your own responsibility to tell your story. iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Weekly Roundup: Reputation

Waxing UnLyrical

Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Image: Marc-Andre Larlvlere via Flickr, CC 2.0. Social Silo Mentality: Is your online reputation suffering?

More Trending

Those Books That Bind Us

Ari Herzog

I stumbled across this quote from English actress Emilia Fox: “I never feel lonely if I’ve got a book – they’re like old friends. Even if you’re not reading them over and over again, you know they are there. And they’re part of your history. They sort of tell a story about your journey through life.” ” I know what she means because some of my oldest friends are also books.

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Better YouTube Marketing in 5 Steps

Convince & Convert

Image via Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content.

How to Create Winning Content & Measure Results

Writtent Blog

When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. The focus here will be on how to create the best content possible and then measure results using free or low-cost analytical tools. Crafting the Best Content.

Is Your Blog On LinkedIn?

Small Business Mavericks

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? Business2Community & ask a good question: “ Should You Be Blogging On LinkedIn?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Dark Social – We Only See The Tip of The Social Media Iceberg


A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. And when it comes to eCommerce, Pinterest already dominates many of its competitors.

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Sometimes Even an SEO Expert Needs Help

Bill Hartzer

After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice. Back when SEO was “easy” (was it ever really easy?), one could use more of a formulaic approach to SEO and be fairly successful with any website that you were optimizing.

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Does Your Site Speak These 3 Languages?

Small Business Mavericks

Every website really has to speak at least 3 languages to be effective. How does your content measure up? HTML — Hypertext Markup Language. This is the language that exists behind the words, that the computers use to navigate your site. This coding is essential because it determines how your site looks and how it is accessed by the search engines. Being unable to speak that language can keep the other two languages from being an issue because few will even get to your site to read it.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Matters of Time


Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time. Time has been a major factor in sports games for a number of years. Every day, children and adults look at clocks in order to determine when a game starts, how long it has been going on and when will it end.

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5 Ingredients of Effective Lead Nurturing

Convince & Convert

Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance ( MarketingSherpa ). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ).

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How to Increase Twitter Engagement Levels – Get Active!


Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. First, I’m not going to be so boring that I say “use hashtags and links.” If you’re not doing that already, please give your Twitter account to someone else.

5 Ways To Link Offline

Small Business Mavericks

Adrienne Erin makes some good points on SiteProNews in her look at why Links Still Matter to Google: Using Real World Connections. I think it’s a good reminder that even when all the contact with someone is on the Internet, there’s still a real world offline that the person inhabits. Here are her suggestions for linking offline: Start with those you know — have you noticed that you tend to give credibility to the people you have some history with?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Common Qualities of Great Business Leaders


If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not? Why do so many new businesses fail, while just a tiny percentage catch on with the public? There are certain traits that successful business leaders possess that allow them to succeed in an environment where failure is incredibly common.

How Humanity Drives Customer Experience

Convince & Convert

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective.

Dark Social – We only See The Tip of the Social Media Iceberg


A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? The term Dark Social was first coined back in 2012 by Alexis C.

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Paid Social Campaigns vs Paid Search

Small Business Mavericks

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A Quick Explanation of Mortgage Protection Insurance


Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance. Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries.

Marketing and Email Signatures: A Love Story

Convince & Convert

Image via Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Let’s call our 3rd grade boy Billy, and his crush will be Jill. By high school, Billy is more sophisticated in his efforts and has stopped teasing Jill.

Social Media Data Analysis: How to Build your Plan


The Devumi blog is chock full of ideas to help move your social media marketing forward. If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. How you can make a bit of sense of all this is through social media data analysis.

Apple Pay Supplies Coming for Merchants?

Bill Hartzer

Apple Pay image courtesy of App Advice. Based on several domain names that have been registered by Apple in the past 24 hours, it appears that Apple could soon offer Apple Pay supplies to merchants. Apple registered domain names like and, along with a host of other similar domain names:

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. He is becoming more widely known for his ability to captivate an audience with data (twinkled with his own perspective) about what is happening in the world of digital media.

Is Shazam the Future of Mobile Marketing

Convince & Convert

Image via Get all JayToday episodes at [link]. Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. So when you walk by the spa, for example, on your phone an offer for a massage pops up. Fantastic, right?

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A Very Important Part Of SEO Is Page Loading - Social Media

Social Media Network Marketing

A very important part of SEO is page - loading. It is critical that your page loads fast ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

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A Mobile Website is Key for Business in 2015


Mobile usage is at an all-time high ! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information. Check this out: 11 Stats Why You Should Care About Mobile Web Performance !

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