Harp Interactive

FEBRUARY 18, 2014

'Categories: Blog , brand monitoring , Monitoring , monitoring tools , Social Media & SEO Tags: monitoring strategy , social media monitoring , social media monitoring tools As any part of a solid social media strategy social media monitoring has many important uses and should be not only the foundation upon which a brands social media strategy is built, but also play a key role in your ongoing social media marketing efforts. ( Read more. ).

Social Media 287

Social Media Brand Monitoring SEO Tools 287

Jason Yormark

FEBRUARY 17, 2014

'I can’t imagine there has ever been a human being on this planet that has ever lived a life without failure in some form, certainly some more than others. I’ve certainly had my fair share. But it really hasn’t been until later in my life that I really learned a valuable lesson about failure; that it can potentially be a good thing. 2013 had it’s fair share of challenges for me, both of which happened within a week of each other.

Meeting 245

Meeting Company Marketing 245

Waxing UnLyrical

FEBRUARY 19, 2014

'Guest Post by Eric Schwartzman . Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical.

Social Media 240

Social Media Privacy Training Policies 240

Mindjumpers

FEBRUARY 21, 2014

'Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. In the following we will shed light on the benefits you can reap from social listening.

Engagement 226

Engagement Sample Samples Upcoming 226

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Social Media

Harp Interactive

FEBRUARY 21, 2014

'Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing Tags: amazon , amazon advertisements , Chrome , Facebook , linkedin , pin it button , Pinterest , power editor updates , social media , Social Media Snapshot Facebook Reveals Power Editor Makeover, Twitter Partners with Stripe, Pinterest Updates ‘Pin It’ Button and more!

Social Media 206

Social Media Twitter LinkedIn Advertising 206

Jason Yormark

FEBRUARY 19, 2014

'Sounds like a Harry Potter movie doesn’t it? Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general. As quoted from the article linked above: I think technology is a great thing in many instances, and I think it’s poison in others, and for people in sports especially.

Social Media 194

Social Media Sports Analysis Skills 194

Firebelly

FEBRUARY 18, 2014

'“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion. Video content, for example, has so much value. And yet, YouTube is convenient left out of so.

YouTube 192

YouTube Content Video Social Media 192

Webbiquity SMM

FEBRUARY 20, 2014

'Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds,

Review 189

Review Tools TweetBeep Twitter 189

The Realtime Report

FEBRUARY 20, 2014

'This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. Image via Flickr. We know that viral sensations come and go. We understand how fickle the modern user can be when it comes to what’s hot and what’s not. Yet we’ll always be fascinated with how such sensations get started and how they manage to fizzle out.

Mobile 173

Mobile Small Business Tumblr Meme 173

Waxing UnLyrical

FEBRUARY 21, 2014

'This week I’ve been in Atlanta speaking at the Solo PR Summit (which was great , btw!). I know I haven’t been writing much lately, and I promise I will start to do that soon. But in the meantime, here’s a super cartoon from Sean Nicholson to kick off your weekend. This one’s for you, Mary Barber (inside joke, I’ll let you in if Mary says “OK”).

Social Media 191

Social Media Consultant Social Networking LinkedIn 191

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Janet Fouts

FEBRUARY 19, 2014

'In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The likes of Gretchen Rubin , Richard Branson , Dharmesh Shah and Beth Kanter to name a few, have been lending their voice to LinkedIn and making it a pretty darn awesome content platform.

LinkedIn 167

LinkedIn Embedding Influencer Publishing 167

Convince & Convert

FEBRUARY 18, 2014

'Improvisation has changed my world. It’s not just about honing in on your funny bone; the true lessons of improvisation are about so much more than being funny. In fact, improv can actually make us better marketers. ( tweet this ). Here are 7 lessons I’ve learned from improvisation classes that can take your marketing strategy to the next level: Take Risks.

Marketing 166

Marketing Class Analytics Strategy 166

The Realtime Report

FEBRUARY 17, 2014

'What percent of internet users engage in social networking in the U.S. — and how does that compare to other countries? Numbers released today from the Pew Research Center show that, out of a select group of countries, the U.S. ranks below Egypt, Russia and Turkey. While 73% of U.S. internet users engage with social networking sites, that number is higher in Egypt (88% use social networks), Russia (86%) and Turkey (79%).

Social Networking 173

Social Networking Statistics Research Mobile 173

Ari Herzog

FEBRUARY 16, 2014

'I don’t understand why people who I thought were my friends said they didn’t know me. I can only assume that if you comment on my blog or follow me on Twitter, and if I know you well enough to send you a friend request, you would rather click no. Friendship is supposed to mean that I am your friend if you are my friend. Apparently not. I may think you’re my friend but if you say no, we’re not friends.

Social Networking 158

Social Networking Facebook Comments Sites 158

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Social Media

Small Business Mavericks

FEBRUARY 21, 2014

'Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. You can do this by adding web pages to your site or by blogging. But how about improving search rankings by not adding new content. Did you know you can do that? Here are three ways you can increase your SEO potential without adding new content to your website.

SEO 114

SEO Content Engineering Small Business 114

Convince & Convert

FEBRUARY 16, 2014

'image from BigStock.com. Today’s smart marketers are all about helping their audience — not hyping their products. That’s what I mean when I use the term “Youtility” — marketing so useful, people would pay for it. Marketing should have so much intrinsic value, people WANT to be exposed to it. ( tweet this ). I chronicled many examples of companies creating useful marketing in my book, Youtility.

Examples 157

Examples Marketing Content Company 157

The Realtime Report

FEBRUARY 21, 2014

'Craving some Doritos Locos Tacos? Taco Bell is about to make ordering even easier, with the introduction of mobile ordering. The fast food chain’s consumers will soon be able to use a mobile app for easy, efficient ordering — without ever having to place a call. Taco Bell’s fairly young audience already use their smartphones constantly throughout the day, meaning the brand can reach consumers readily in the mobile space, and offer personalized options.

Mobile 170

Mobile GPS Privacy Campaign 170

Ari Herzog

FEBRUARY 18, 2014

'Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Sometimes other KPI. #getrealchat. — Scott Gulbransen (@kcgully) February 19, 2014. A2.Yes. SocBiz ROI is achievable.

ROI 154

ROI Social Media Syndication Collaboration 154

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Social Media

Jason Yormark

FEBRUARY 19, 2014

Sounds like a Harry Potter movie doesn’t it? Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general. As quoted from the article linked above: I think technology is a great thing in many instances, and I think it’s poison in others, and for people in sports especially.

Social Media 100

Social Media Sports Analysis Skills 100

Convince & Convert

FEBRUARY 19, 2014

'When it comes to expanding your the reach of your Facebook page sometimes all you have to do is ask. How did the Czech Olympic Team increase their Facebook following (page likes) by more than 50% (47,000+ Page Likes) in 48 hours? By asking for a like along with a great team photo. The request, “Budeme tu mít 100 000 fanoušk? než nastoupíme na plochu?

Facebook 141

Facebook Team Research Social Media 141

The Realtime Report

FEBRUARY 21, 2014

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker.

Social Networking 167

Social Networking Tumblr Facebook SMS 167

Ari Herzog

FEBRUARY 20, 2014

'There is nothing to see. There is nothing to discover. There is nothing to become proficient in. There is nothing to be taught. There is nothing to get the hang of. There is nothing to bone up on. There is nothing to memorize. There is nothing to absorb. There is nothing to be informed about. There is nothing to find out. There is nothing to ascertain.

Comments 150

Comments Content 150

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Social Media

Small Business Mavericks

FEBRUARY 18, 2014

'One of the biggest fears among mid-sized companies is giving employees full range in creating content that establishes them and not their brands as authority figures in their niches. You have to learn to let go and give those employees a little more creative freedom. Here are three reasons why employee authorities are more effective than your brand authority.

Company 114

Company Reputation Blogger Publishing 114

Convince & Convert

FEBRUARY 20, 2014

'Image via BigStockPhoto.com. If you’re reading this blog, it means that you’re doing a lot right. Your company, brand or client is already on all relevant social media platforms. You’re thinking in terms of editorial calendars and themes. You develop contests and offer your audience Youtility. You’ve got a robust digital presence with eye-catching videos, maybe even a podcast, and of course the requisite corporate blog.

Course 137

Course Platform Social Media Content 137

The Realtime Report

FEBRUARY 19, 2014

'Your location is very, very valuable to marketers. Are you willing to offer them that information, around the clock, in exchange for $5 and $10 gift cards — as well as the occasional bigger prize? So far, at least 125,000 Americans have answered yes to the above question. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for draw

Privacy 164

Privacy Apple Mobile iPad 164

Ari Herzog

FEBRUARY 18, 2014

'With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. He had a personal profile and encouraged his would-be fans to follow that profile and interact on public-facing wall posts. Facebook explains following : “When you follow someone, you see their posts in your news feed.

Facebook 136

Facebook Real Estate Consultant Advertising 136

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Social Media

Small Business Mavericks

FEBRUARY 19, 2014

'If you’ve ever gone to a website and scrolled and scrolled through endless content, then you know how frustrating that is as a user. I would not suggest you use infinite scroll. For most websites it’s a bad practice to get into. Much better is breaking up your content into pages, and there are several benefits to doing it this way. One of the problems with infinite scroll is that search engines have a hard time scrolling through every piece of content to index it.

Engineering 101

Engineering SEO URL Activities 101

Convince & Convert

FEBRUARY 20, 2014

'Launched on February 9, the #CokeGames are being hosted on Facebook and Instagram across four unique 24-hour entry periods, during which a gold ($100 gift card), silver ($80 gift card) and bronze ($60 gift card) are up for grabs. With the first challenge, Speed Sipping , Coca-Cola calls out, “Speed skating is fun, but Speed Sipping is delicious. Show us how fast you can down a Coke mini can, tag your video with #CokeGames and you could win a $100 gift card!

Delicious 136

Delicious Hosting Video Instagram 136

The Realtime Report

FEBRUARY 17, 2014

'Facebook users can now choose custom gender options. Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Facebook. Recognizing “it’s complicated,” Facebook expands profile gender options beyond male and female – Facebook users can now choose a “custom gender pronoun” to express their identity on the social network; those who choose a custom gender can also control who they share that gender choic

News 149

News Social Media Twitter Facebook 149

Ari Herzog

FEBRUARY 17, 2014

'Many of my Facebook friends are embracing the gift economy and I want to #PayItForward too. I want to create something for the first 10 people who comment on my blog with 1) a brief introduction of who you are and 2) a simple line of, “YES, I want in.” Sharing this blog post, tweeting me, etc is not enough of a commitment. You’re welcome to do so but you won’t get anything beyond a smile.

Cost 127

Cost Comments Content Facebook 127

Small Business Mavericks

FEBRUARY 20, 2014

'If your business is a business-to-business business, then you’ll soon be able to reach more potential customers through LinkedIn. The company has announced that it is rolling out a new blogging feature. This is good news for some businesses. Online marketers have traditionally held that you want to publish your content on your own blog as much as possible, but there are times when you want to build an outpost.

Publishing 98

Publishing LinkedIn B2B Overview 98