Sat.Oct 26, 2013 - Fri.Nov 01, 2013

What Grandma Can Teach You About Social Media Marketing

yMarketingMatters

My grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect. She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time.

10 Reasons Why Being Your Own Boss Is The Cat’s Meow

Jason Yormark

Yea that’s right. I made a list of 10 reasons why being self-employed rules to get you to come read my stuff. Because lists are cool like that. People don’t have time to read paragraphs. That’s so 2012. I wrestled a bit with posting this as by doing so, I possibly alienate myself to any “offers you can’t refuse” for a traditional 9 to 5er.

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Facebook Has Lost Their Teen Spirit

Firebelly

Is Facebook being pushed out of the spotlight for teens? I started to ask myself this question during one of my daily conversations with my 14-year-old sister, Caroline, who is currently in the 8 th grade.

Custom Short URLs for Google+ At Last!

Janet Fouts

Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

8 Reasons You Should Perform Regular SEO Audits of Your Website

Bill Hartzer

Performing a search engine optimization audit of your website on a regular basis, perhaps at least once every six months, is key to maintaining your web presence and maintaining your organic search engine rankings.

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How Your Halloween Costume Affects Your Social Media Presence

Firebelly

Blog costume Facebook Halloween Social Media

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Learn to Be in the Moment

Ari Herzog

The Italian language has a wonderful word: Asolare. It is loosely translated as spending time in a meaningless but delightful way. Some describe the word as bittersweet exile, referring to 15th century poet Cardinal Pietro Bembo’s affections toward exiled Cyprus Queen Catarina Cornaro.

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This Week in Social Media: Top Stories

Harp Interactive

Categories: Blog , SEO , Social Media Marketing , Twitter Tags: content marketing , hummingbird , marketing tips , social media , social media 2014 , social media tips , Twitter Busy week? Not to worry — we’ve got you covered! Here’s a short roundup of social media news, tips and updates from Harp Social for the week of October 28 – November 1.

How To Be A Hashtag Hacker

Firebelly

The hashtag, or pound sign (#) for you social media novices, has become one of the most important ways we communicate with people online.

Holiday Branding and Marketing For Social Media

The Social Media Incubator

If you are looking for ways to boost your social media, this is the perfect time of year to do so. The holiday season is here, with some of the biggest holidays for online marketing: Halloween, Thanksgiving and Christmas. The holidays present a great opportunity for your social media strategy.

Socially Share Blog Posts Easily

Ari Herzog

I am testing a WordPress plugin to share blog posts across social media. Here’s a screenshot of the plugin’s homepage. If everything is set up correctly, a link to this post should be automatically published to profiles of mine on LinkedIn, Facebook, and Twitter.

Buffer Has Been Hacked

Bill Hartzer

Buffer, the app that allows you to time your posts to Twitter, Facebook, and Google+, has been hacked. Here’s an update email From Joel from Buffer: From: Joel from Buffer. Reply-To: XXX@XXXXXXX.com. Date: Saturday, October 26, 2013 3:07 PM. To: Bill Hartzer.

Pinterest Promoted Pins: 5 Must-Reads

Firebelly

Promoted pins are launching on Pinterest. Learn all about it in the 5-must reads below. Pinterest Announces First Ad Product: Promoted Pins.

Today is Internet Day!

Navolutions

Did you know that October 29th is the anniversary of the first bits of data ever sent over a long distance computer connection? Check out TheInternetDay.com to learn more! The post Today is Internet Day! appeared first on Navolutions. News internet day october 29th the internet day

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Explore Digital Media on Facebook

Ari Herzog

If you use Facebook and want to explore digital media with me there, then please click here and join my group. You won’t learn best practices or case studies or guidelines for success. But similar to my blog, the group will help you discover the online things that make me giggle and grin.

How to Stop Google from Encrypting Your Searches

Bill Hartzer

I recently spoke at the Pubcon Conference in Las Vegas, and one of the big issues that came up was the fact that Google is no longer providing keyword search data to website owners. They’re now encrypting searches, forcing all users of Google search to use https as a default.

Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

Tim Washer, Cisco @timwasher. Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations.

Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth

How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. When I was asked by the BBC to do an interview on Tuesday night of the fires I said no.

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1 Week Later: The Results of @JuliaCSocial and Pinterest

Ari Herzog

Julia Campbell encouraged bloggers to incorporate “Pin This” buttons on their blogs — and I stepped up to the challenge. Last week I wrote a blog post that asked you to click a button to pin a picture to your own boards. That challenge failed. Analyzing a single pin.

Is Google Penguin Recovery All About Cleaning Up Links?

Bill Hartzer

A while back I wrote about how many SEO companies and so-called SEO experts have been offering a Google Penguin Recovery Service. I mentioned that you really need to be very careful when choosing someone who offers this service, because they really can do more harm than good.

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2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another.

34 Australian Classified ads site

Social Media Marketing

I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.

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How To Market To Young Moms

Small Business Mavericks

Do you know who spends more time on social networks than everyone else? Young moms. Or, more specifically, moms with young children. At least, that’s what Experian Marketing Services says. Moms with young children are two times more likely to use social networks three times a day or more. If you have a product that would appeal to that demographic, then the place you need to be is online. You can reach your audience through social networks.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

I’ll clue you into a little secret. There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Literally everyone has days where their ideas run dry, or they’d just rather be sitting on a beach far from their laptop.

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You Do Not Own Your Audience

Convince & Convert

Jeffrey Rohrs, author @jkrohrs.

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Social Media Changing The Face Of Public Relations

Firebelly

I have always loved infographics. Even though they are a relatively new concept, I love the creativity that goes into organizing and designing them. I am also thrilled by how they relay information in a quick and visual way.

Why Tumblr Might Be The Perfect Vehicle For Your Brand

Small Business Mavericks

Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you attract new readers for your blog and new customers for your business. There are three huge benefits to using the service, according to Search Engine Journal.

9 Reasons Why Guest Blogging Won’t Work for Your Business

Writtent Blog

You already know that guest blogging is an awesome technique to build and grow relations by generating incoming links. It’s 5 times more effective to grow a website audience and traffic by publishing posts on other websites than on your own.

Cooperative Content Will Eventually Dominate Your Polished Content

Convince & Convert

We’re ALL writing blog posts. image by BigStock). The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?)

A Fascinating Point Of View

Twist Image

We have all marveled at Chris Hadfield and his work on the International Space Station. And, if you haven''t marveled at his acumen for social media and connecting people to space unlike others have, please watch this: (yes, that''s him singing). And let''s not forget about Twitter.

Develop A Real Content Marketing Strategy

Small Business Mavericks

A few years ago, all you heard most SEOs talking about was link building. You were supposed to go out, buy links, pay for link strategies, and get your link house in order. Many SEO’s treated links like they were the most important thing about online marketing. Some of them still do. When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing. But they didn’t really change their strategy.

The 6 Most Shocking Online Marketing News Headlines of October

Writtent Blog

Do you think October was a quiet month for online marketing news? Quite the opposite, actually. This months’ online marketing news is enough to send many experienced marketers into shock. Once you recover, it could be time to seriously rethink your strategy.

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Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

Happy Halloween! In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats. From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today.

20 Best Marketing Books Of All Time

Twist Image

What are the best marketing books of all time? It''s a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to know not just what the latest and greatest books are, but which ones would be considered the seminal books on the subject of marketing.

Native Advertising: The Next Big Thing

Small Business Mavericks

Native advertising is social media content that looks like content but is really advertising. It looks and feels like the usual content you would find on social media, but when you click on the link and read or watch, then you discover that you are being advertised to. Really effective native advertising is creative and resembles actual real content even while you’re reading or watching it. It’s the next big thing on social. Business Insider tells us why.

Talking Social Media for Sales with Salesforce

Koka Sexton

This week I was given the opportunity to speak on a SalesforceLIVE event with Ashish Vazirani of ZS Associates, Nasi Jazayeri of Chatter.com and Jamie Domenici of Salesforce. I had a great time. It was amazing how polished and professional the production was.