3 Ways to Use Video in Remarketing Campaigns (and Why You Should)
Social Media Today
AUGUST 29, 2019
If you’re looking to take your online ad campaigns to the next level, video retargeting might just be what you're after.
Sat.Aug 24, 2019 - Fri.Aug 30, 2019
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The Ultimate Guide to Pinterest Marketing
Later
AUGUST 28, 2019
Are you getting the most out of your Pinterest marketing strategy? . There are over 300 million users searching and sharing inspiration on Pinterest every month — that’s a huge, engaged audience with real purchasing power! . So if you’re not seeing results from your efforts, now’s the time to knuckle down and invest in your Pinterest marketing strategy. .
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How to Spot a Bad Influencer
Waxing UnLyrical
AUGUST 29, 2019
Guest Post by Andriana Moskovska. Influencer marketing has really blown up over the last few years, but it’s far from a new concept. After all, celebrity endorsements are as old as the concept of celebrity itself. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. These are people just like you and me who have built a following online by giving great advice, performing silly stunts or something else.
10 Impressive Examples of AI in Marketing
Social Media Strategies Summit
AUGUST 28, 2019
Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Health And Safety Tips For A Better Work Environment
The Realtime Report
AUGUST 29, 2019
Health and Safety Tips for a Better Work Environment. Do you know why workplace health and safety is important? Even if your company has safety guidelines in place, are people abiding by the rules? Workplace hazards impact the wellbeing of employers and employees alike. No one wants to put their life at risk because of work, so why not learn how to keep injuries and accidents at bay?
How B2B Tech Marketing on Twitter is Changing (Research)
Webbiquity SMM
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.
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YouTube Best Practices
Ignite Social Media
AUGUST 30, 2019
YouTube is one of the more unique social media platforms. It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it.
Data Scientist Qualifications: How and Why You Should Become One
The Realtime Report
AUGUST 24, 2019
Data Scientist Qualifications: How and Why You Should Become One. There’s no such thing as a free lunch. Every free app, website or profile created is paid with a currency we now know is our personal data. With popular websites attracting millions of users each month, the need to organize and interpret large amounts of data is important. Data scientist qualifications range from a keen understanding of technology to the ability to sort information.
3 Steps for Preparing Executives for Media Interviews
Meltwater
AUGUST 25, 2019
Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.
LinkedIn Provides Tips on How to Maximize Company Pages
Social Media Today
AUGUST 28, 2019
LinkedIn has published a new list of the most followed company pages on its platform, along with notes on what they're doing to boost their performance.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Top Online Social Media Courses Your Social Media Manager Should Take
Ignite Social Media
AUGUST 28, 2019
We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. The best part? Our favorites are free! Facebook Blueprint. This is a great way to get your information straight from the source.
How to Create a B2B Video Marketing Strategy
Oktopost
AUGUST 26, 2019
Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Once the proper foundation had been laid, video wasted no time conquering the web.
How to solve the #womenintech problem
Meltwater
AUGUST 29, 2019
I recently gave a talk as part of Meltwater’s Women in Tech initiative at our Shack 15 data science hub in Shoreditch.I asked a group of Meltwater female managers and… Read More >>>.
Will Instagram Business Profile Reach Follow the Same Path as Facebook Pages?
Social Media Today
AUGUST 24, 2019
New reports suggest that Instagram is being pushed to increase ad exposure, which could have implications for ad performance and user satisfaction.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
19 use cases of audience intelligence within different campaign phases
Audiense
AUGUST 29, 2019
Audience intelligence is not only synonymous with innovation and technological disruption, but also one of the most valuable resources available to the different job roles that perform their activity within agencies, consultants or the brands that have them in-house, and also adds value to each of the phases and processes in the development of a campaign.
11 best social media listening tools
Unmetric
AUGUST 28, 2019
Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand. Not just that, people might have even misspelled your brand name or talked about your brand elsewhere without tagging you.
How to Use Pinterest Video – Create Video Pins Now!
Socially Sorted
AUGUST 25, 2019
Want to create Pinterest Video? This post will get you started. Yes, you can upload video pins directly to Pinterest so that they catch attention on the Pinterest feed. In this post, I’ll share what you should create and how to share them. Girl eating popsicle by. // Read More. The post How to Use Pinterest Video – Create Video Pins Now!
YouTube CEO Outlines the Platforms "Four R's" Content Policy to Uphold its Policies
Social Media Today
AUGUST 28, 2019
YouTube CEO Susan Wojcicki has re-stated the company's commitment to enforcing platform rules, and rewarding creators, in her latest quarterly update.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
5 Ways to Tell Your Brand Story with Instagram Stories
Sprout Social
AUGUST 30, 2019
The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). In fact, Instagram has rolled out more feature updates for Stories than it has for general post publishing, which shows us just how important they consider this feature to be.
Importance of UGC and Creating Brand Advocacy
Ignite Social Media
AUGUST 27, 2019
Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. 75% of users say that user-generated content makes messaging more authentic. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner.
Five Podcasts To Encourage Diversity And Inclusivity
Forbes Social Media
AUGUST 27, 2019
We often do not hear different kinds of stories and voices in mainstream media. Here are some podcasts that can help us understand diverse narratives and experiences.
Hackers Gain Access to the Twitter Account of Platform CEO Jack Dorsey, Tweet Offensive Content
Social Media Today
AUGUST 30, 2019
Hackers have tweeted out a stream of offensive content on Twitter CEO Jack Dorsey's profile, which may raise concerns about the app's security measures.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Four Things To Look For In A Manufacturing Partner
The Realtime Report
AUGUST 28, 2019
Four Things to Look for in a Manufacturing Partner. Setting out to find a new manufacturing partner is a rather stressful experience that many companies are faced with doing. Whether you are looking to expand your product line, you just want to find a manufacturer that makes more sense for your business, or you’re a brand-new business just looking to set up that all important first partner relationship, there is so much to consider, and it isn’t a process you want to rush through.
August Social Trends
Ignite Social Media
AUGUST 30, 2019
With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Let’s dive on in! Growing Popularity of Social Shopping. Social commerce has become one of the most talked about practices, where users can make purchases directly through a brand’s social media page.
What If Social Media Platforms Were More Like Libraries?
Forbes Social Media
AUGUST 24, 2019
Rather than accepting today’s social platforms as the inevitable form of global communication, it is worth thinking what might happen if they were a little more like libraries.
5 Indisputable Reasons Why You Need a Blogging Strategy
Social Media Today
AUGUST 29, 2019
Building an effective blogging strategy can help boost brand awareness, website performance, and ultimately, conversions. Here are some tips.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
New Study Reveals Consumer Attitudes Toward Customer Support During Holidays
The Realtime Report
AUGUST 29, 2019
New Study Reveals Consumer Attitudes Toward Customer Support During Holidays. Helpshift , the company revolutionizing customer service through its intelligent digital-first platform, has released new data revealing consumers’ opinions about the state of customer service ahead of the busy holiday shopping season. Key findings include: Customer support queries increase significantly during the holidays: New proprietary data from Helpshift’s retail customers showed that customer support
Join Us for Our “Facebook Groups for Brands” Webinar
Ignite Social Media
AUGUST 26, 2019
There are new opportunities within Facebook Groups for brands; however, Groups aren’t a fit for every brand. If you’re still considering whether or not to formulate a strategy after reading our recent blog post on the topic, we hope you will join us for our upcoming FREE webinar , Facebook Groups for Brands on Thursday, September 12 at 1pm EST. During this webinar, Director of Community Management Meghan Hardy and I will be hosting a 30 minute discussion on what we’ve learned so far about Facebo
Instagram Hacker Confirms 1 Million Account Takeover Attack
Forbes Social Media
AUGUST 27, 2019
A prolific hacker has revealed how he could take over any Instagram account in just ten minutes using this million-user attack mode.
Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]
Social Media Today
AUGUST 29, 2019
A new study has looked at comparative Instagram post reach rates when hashtags are placed within the main caption and in the first comment.
Most Popular Digital Marketing Jobs
The Realtime Report
AUGUST 27, 2019
Most Popular Digital Marketing Jobs. UX Designer roles have risen in popularity; online interest peaked in January 2019. Data Analyst is currently the most popular – most searched for – job in digital marketing. PPC Manager roles have fallen in popularity; online interest has steadily declined since 2007. Interest in Content Manager, PPC Manager and CRO Manager roles in decline, per Google trends.
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