March, 2010

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

Hey, you! Yeah, you standing in line at Starbucks using your phone to check-in while waiting to get your daily latte. We need to have a word. We've been connected for awhile on Twitter and Facebook. I like you, really I do

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Olive Garden on Facebook: How To Not Use Social Media.

Jason Yormark

How Olive Garden ineffectively uses Facebook to promote their brand

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#.

Is social media better than sex? | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. It’s a great topic and thus I was inspired.

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Share with Google Buzz. For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper

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Olive Garden on Facebook: How To Not Use Social Media

Jason Yormark

UPDATE: It appears this is actually a scam. The official Olive Garden Facebook Fan Page posted such. Obviously Olive Garden is not behind this nor supports it. However rather then pull this blog post, I still think it raises some good

Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

Your customers are not confined to their homes or offices. Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Influence is everywhere, but it's up to you to spot it. As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can

15 reasons to love social media

Direct Marketing Observations

My last few posts have been about the darker side of social media and thus I wanted to clear something up. I am the biggest champion of social media that you will find and here’s why.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

New Dork: social networks what dreams are made of | Sherrilynne.

Sherrilynne Starkie

How To: Enjoy SXSW (Without Being at SXSW)

Almost Savvy

Over the next couple of weeks, you may be hearing and reading a lot about SXSW (read: South by Southwest). In the real world, it may not be that big of a deal, to many in the tech, film or music worlds, it is a must place to be to see

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Me & Microsoft: Round 2

Jason Yormark

10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs. It was a pretty jarring experience losing your job and all. Especially when the reason you moved across the country was to work

5 Apps to Backup your Social Media Accounts

Harp Interactive

It’s not likely that you are going to lose your online data anytime soon, though it is always a present possibility. Your real threats to your online social media accounts are hackers, viruses, user error, disgruntled employees and legal issues.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook vs Twitter (A Comparison)

The Marketing Blog

With over 40000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU, a paid social media analytics service

The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful.

Twestival Global 2010 success | Sherrilynne Starkie

Sherrilynne Starkie


Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.

Almost Savvy

I wasn't going to write about SXSW (South by Southwest). After being asked by countless people what I thought of it and whether they should attend next year, I gave in. Rather than write a comprehensive overview, I decided to just fill

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Me & Microsoft: Round 2

Jason Yormark

10 months ago, I had the misfortune of being one of many Microsoft casualties in their rounds of layoffs. It was a pretty jarring experience losing your job and all. Especially when the reason you moved across the country was to work

12 Guidelines for Corporate Social Media Policies

Harp Interactive

Welcome to the era of Socialism in Communication. While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.

YouTube Tuesday: Digital Ethnography


Youtube-tuesday A few years back, Dr. Michael Wesch, of Kansas State University, and his class decided to make the subject of their anthropology class for the semester a study with ethnography. Ethnography in itself is the method used

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. As well, it’s opened my eyes to what we all eat and drink.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that New York City offers more opportunities than the standard tourist attractions? Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC

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Real-time Search Optimization for News Sites

Adam Sherk

Share with Google Buzz. The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news. Google, Bing and Yahoo are all experimenting with various

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in.

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Irrelevant: Jordan Alec Baby B's Bracket

Freelance Social Media

So my 5-year-old nephew (the little guy on the left in the pic above) is doing pretty well so far in the NCAA tournament on's contest and is currently on the front page of the LEADERBOARD

Fans With Benefits: Add Value On Your Facebook Page


Facebook-Button One of the questions people need to ask when considering setting up a Facebook Page for their business or organization is How can I add value? People are on Facebook to primarily interact with their family and friends

18 reasons a social media snake oil salesman might want out

Direct Marketing Observations

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. But what if you were sick of it?

Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

I met her during my freshman year of college, though she was two years my senior. We'd exchange greetings when we passed in the dormitory hallways. Nine years later, we met again when we were assigned to the same tables at a local

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How to add Social Networking Buttons to Your Email Signature in.

Saying It Social

Like This! Add to Google Buzz · Bookmark and Share. 1st Task: Downloading the Icons to Your Desktop. Go to [link] Click on the name of the icon you want to

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business.

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What's THE most important part of Online Reputation Management (ORM)?

Josh S Peters

What part of online brand management is the most important? Often referred to as ORM (Online Reputation Management), it should encompass many things. Listening, engaging, using SEO, social media, and PR, and your network are just the