February, 2010

Isle of Man: Twitter's most influential | Sherrilynne Starkie

Sherrilynne Starkie

4 Ways To Tap Into Local Markets

Harp Interactive

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment.


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Almost Savvy

We all want to be found more easily online when our friends, potential clients and employers Google us. We've set up our LinkedIn profiles, started blogging, created websites, invited others to be our friends on Facebook and tweeted

My 9 Favorite iPhone Social Media Apps | jasonyormark.com

Jason Yormark

A review of the top 9 social media iphone apps that I use

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Rethinking the whole influencer thing

Direct Marketing Observations

Rather than try and throw together a post with lots of juicy links about a sexy topic that might get lots of love and some retweets, I wanted to just throw this thought out there. It has to do with bubbles. in this case, social media. For the majority of us, we operate in bubbles. Our lives consist of numerous bubbles. work bubbles, play bubbles, family bubbles… In some cases, our self importance is derived from our bubbles. What do we mean to the people that are in our bubbles?

More Trending

Workshop: Getting to grips with social media | Sherrilynne Starkie

Sherrilynne Starkie

February’s Featured Resource: Amplify.com

Harp Interactive

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. I’ve recently discovered Amplify.com. Amplify is, in my opinion, one of the most useful, powerful yet simple to use free resources available.

LinkedIn Lets You Show Off Your Best Assets | Almost Savvy

Almost Savvy

So you think LinkedIn isn't as sexy as Twitter, Facebook or other networking sites? I encourage you to think again. If providing the most powerful professional networking and job search platform around is sexy, then I'd say it's pretty

Social Media Friendly Blogging

Jason Yormark

Over the past year I've learned quite a bit about building traffic and driving awareness of my personal blog. I haven't done very well from a search perspective. There are certainly some improvements I could make that would make my blog

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption.

Twitter is top social media channel among Fortune 500


Twitter-fortune-500 The Fortune 500's use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to the Fortune 500 and Social Media: A Longitudinal Study of

Large companies are into social media | Sherrilynne Starkie

Sherrilynne Starkie

Best Practices for an Engaged Social Presence

Harp Interactive

This is the second in a series of three posts highlighting bits from my International Social Media Association (ISMA) teleseminar: Strategies to Ensure an Engaged Social Presence. ISMA: You talked about ‘employing Best Practices’ techniques just now. Can you expand a little on what this may include – let’s start with Best Practices for Twitter? Twitter Best Practices for Brands. Make sure your bio is filled out and have a well-branded page. See how to optimize your Twitter bio for more tips.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

[link] 10 Things to Do Before Launching Your Blog [link] Writing for Bloggers – A Quick Guide on Style

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Social Media Friendly Blogging

Jason Yormark

Over the past year I've learned quite a bit about building traffic and driving awareness of my personal blog. I haven't done very well from a search perspective. There are certainly some improvements I could make that would make my blog

Social Media Marketing:Do you know enough to know where to begin?

Direct Marketing Observations

Good question right? What’s the simple answer? Maybe not. If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. On Monday in Tampa, I attended and spoke at a conference titled Social Fresh , at that conference, during Maggie Fox’s keynote, she nonchalantly asked the audience how many of them were marketers.

Getting Overwhelmed? Get Organized!


One of the things I have been hearing lately is that people are getting overwhelmed. Overwhelmed by following too many people on social networks or subscribing to too many blogs. And although they are inundated, they do not want to just get rid of everything and start from scratch. So how do you get what you really need and not suffer from information overload? Here are some simple ways to organize your sources of incoming information on social media, email, and blogs.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social media goes mainstream | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Tools for an Engaged Social Presence. I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. Though we obviously don’t use all of these, I have used a good many of them for different reasons.

Does Social Media Increase a Journalist's Value?

Adam Sherk

Post image for Does Social Media Increase a Journalist's Value? A major newspaper is about to undergo another dreaded round of layoffs. After the first wave of buyouts, a tough choice has to be made been two journalists of equal talent

Office For Mac Macworld 2010 Recap

Jason Yormark

This year's Macworld 2010 was my first Macworld and it was definitely a different tradeshow experience then I am used to. For years, I've attended the Search Engine Strategies and SMX events and the biggest difference by far is in the

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

I have a client…

Direct Marketing Observations

I have a client who has been with me for quite some time now, and last week I got a really strange email. It merely said. Call me. So you know what went down. I knew what was up. When I called him last week, he told me that maybe it’s time to end the relationship. But in a nice way. He told me that business has been way down and I knew that it had been, so it came as no surprise.

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Facebook will surge ahead in India

The Marketing Blog

I was just reading an interesting news-story, published in today's edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com, predicts that inside 7 months Facebook should be able

Twestival Global 2010 | Sherrilynne Starkie

Sherrilynne Starkie


5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

This is a guest post by Glen Allsopp, a 20-year-old genius who has been in this industry for as long as I remember — and you can tell he's got a knack for brilliance. Follow him on Twitter. There are a few jokes going around the

Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

The Office For Mac Social Media Extravaganza!

Jason Yormark

Three months ago I accepted a contract position that would have me help build the social media and community plan for Mac Office. Now, after 3 months of discussing, planning, revising, and who knows how many meetings, the curtain has

As social media matures your ability to scale will diminish

Direct Marketing Observations

As more and more client works begins to come through the door, a funny thing is starting to happen. I’m having less conversations with my peers. What’s more, I’m seeing less conversations. What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks?

Moving One Step Closer to Dream

The Marketing Blog

Dear Friends & Well-wishers, It has been a long time since we've been conversing through the medium of this blogging platform. During all these years, I have developed specific interest in the social platforms and how they can be used