Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips T

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > 5 Things True Social Media Experts Do Online 5 Things True Social Media Experts Do Online by Tamar Weinberg on February 2, 2010 Share This is a guest post by Glen Allsopp , a 20-year-old genius who has been in this industry for as long as I remember — and you can tell he’s got a knack for brilliance.

Social Media 229

Social Media Influencer MySpace Consultant 229

Almost Savvy

FEBRUARY 23, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Do You Have a Digital Business Card?

Directory 223

Directory Domain Name LinkedIn Reputation 223

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending. And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue

Campaign 213

Campaign Social Media StumbleUpon Digg 213

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Jason Yormark

FEBRUARY 22, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Apple , Social Media / My 9 Favorite iPhone Social Media Apps | Subcribe via RSS My 9 Favorite iPhone Social Media Apps February 22nd, 2010 Posted in Apple , Social Media Tweet Share As if spending countless hours on the computer with social media wasn’t enough, there’s a quite a few excellent apps out there that help you manage, monitor and communicate through your social media channels on the go.

iPhone 209

iPhone Social Media Ustream Apple 209

Direct Marketing Observations

FEBRUARY 24, 2010

Rather than try and throw together a post with lots of juicy links about a sexy topic that might get lots of love and some retweets, I wanted to just throw this thought out there. It has to do with bubbles. in this case, social media. For the majority of us, we operate in bubbles. Our lives consist of numerous bubbles. work bubbles, play bubbles, family bubbles… In some cases, our self importance is derived from our bubbles.

Influencer 199

Influencer Social Media Questions 199

Socialized

FEBRUARY 22, 2010

Mainstream media are having a field day scaring consumers into thinking that criminals are preying on users of social networks that disclose their geographic locations. The idea is that you “check in&# with a service like Brightkite or Foursquare , letting your friends know you are at a restaurant, the office, the gym, etc., and this alerts criminals that you are away from home so they can burglarize you.

Foursquare 184

Foursquare Insurance Privacy Social Networking 184

Almost Savvy

FEBRUARY 5, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search LinkedIn Lets You Show Off Your Best Assets Posted by Irene Koehler in Business , Career , LinkedIn , Tips on February 5, 2010 | 5 r

LinkedIn 174

LinkedIn Lijit Reputation Education 174

Buzz Marketing for Technology

FEBRUARY 16, 2010

For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King&#. But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content.

B2B 187

B2B Content Marketing StumbleUpon 187

Jason Yormark

FEBRUARY 25, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Blogging , Social Media / Social Media Friendly Blogging | Subcribe via RSS Social Media Friendly Blogging February 25th, 2010 Posted in Blogging , Social Media Tweet Share Over the past year I’ve learned quite a bit about building traffic and driving awareness of my personal blog.

Social Media 200

Social Media Digg RSS WordPress 200

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Direct Marketing Observations

FEBRUARY 5, 2010

This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Harp Interactive

FEBRUARY 3, 2010

This is the second in a series of three posts highlighting bits from my International Social Media Association (ISMA) teleseminar: Strategies to Ensure an Engaged Social Presence. ISMA: You talked about ‘employing Best Practices’ techniques just now. Can you expand a little on what this may include – let’s start with Best Practices for Twitter? Twitter Best Practices for Brands.

Engagement 270

Engagement Authentication HootSuite Notification 270

Socialized

FEBRUARY 6, 2010

I was interviewed recently by Canadian Press , and subsequently a number of radio stations across Canada, on the effect of social networking on student language skills. The title of the Canadian Press article was Students failing because of Twitter, texting and no grammar teaching , but I don’t necessarily agree with that. Rather, I think what we have is the clash of two worlds and two kinds of language.

Skills 177

Skills SMS Social Media Class 177

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes » February 24, 2010 Twitter is top social media channel among Fortune 500 The Fortune 500s use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to the Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by

Social Media 165

Social Media Twitter Paid Search Study 165

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Social Media

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling.

B2B 178

B2B ROI Communities Marketing 178

Jason Yormark

FEBRUARY 25, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Blogging , Social Media / Social Media Friendly Blogging | Subcribe via RSS Social Media Friendly Blogging February 25th, 2010 Posted in Blogging , Social Media Tweet Share Over the past year I’ve learned quite a bit about building traffic and driving awareness of my personal blog.

Social Media 200

Social Media Digg RSS WordPress 200

Direct Marketing Observations

FEBRUARY 11, 2010

Good question right? What’s the simple answer? Maybe not. If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. On Monday in Tampa, I attended and spoke at a conference titled Social Fresh , at that conference, during Maggie Fox’s keynote, she nonchalantly asked the audience how many of them were marketers.

Social Media 174

Social Media Conference Policies Social Networking 174

Harp Interactive

FEBRUARY 9, 2010

Tools for an Engaged Social Presence. I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice.

Resources 243

Resources Ping.fm Tools Social Media 243

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Social Media

Atom Thought

FEBRUARY 18, 2010

buzz. Now that Google has lucnhed Google Buzz, the scene is ripe for other players to get inspired. What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? Better still: What happens if Microsoft launches a social platform around outlook email application? But before we delve further on the above questions, let’s understand that Google already has an orkut and a wave and yet it launched Buzz (despite it’s partnership with Twitter)

Google 157

Google Flickr Yahoo Microsoft 157

Josh S Peters

FEBRUARY 19, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating Social Media with Online Marketing Integrating Social Media with Online Marketing Written on February 19, 2010 by Josh Peters in Social Media 0 Comments - Leave a comment! The third part of this Social Media integration series, Integrating Social Media with Online Marketing , is posted up at the Utah Pulse on the Social Media Minute.

Social Media 153

Social Media Lijit Marketing Widget 153

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. With only 160 characters for a mobile message you better be on target 100% of the time.

B2B 174

B2B Mobile Marketing Foursquare 174

Jason Yormark

FEBRUARY 18, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Apple , Social Media / Office For Mac Macworld 2010 Recap | Subcribe via RSS Office For Mac Macworld 2010 Recap February 18th, 2010 Posted in Apple , Social Media Tweet Share This year’s Macworld 2010 was my first Macworld and it was definitely a different tradeshow experience then I am used to.

Apple 200

Apple Embedding RSS Disqus 200

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Direct Marketing Observations

FEBRUARY 25, 2010

I have a client who has been with me for quite some time now, and last week I got a really strange email. It merely said. Call me. So you know what went down. I knew what was up. When I called him last week, he told me that maybe it’s time to end the relationship. But in a nice way. He told me that business has been way down and I knew that it had been, so it came as no surprise.

Wiki 170

Wiki Consultant SEO Flickr 170

Saying It Social

FEBRUARY 4, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources.

List 149

List Social Media Tips TweetBeep 149

Kikolani

FEBRUARY 15, 2010

One of the things I have been hearing lately is that people are getting overwhelmed. Overwhelmed by following too many people on social networks or subscribing to too many blogs. And although they are inundated, they do not want to just get rid of everything and start from scratch. So how do you get what you really need and not suffer from information overload?

Organization 167

Organization StumbleUpon Tweetdeck RSS 167

The Marketing Blog

FEBRUARY 6, 2010

Home About In the Media Preventing Social Media Spam Moving One Step Closer to Dream February 6, 2010.4:45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

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Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 Billion Handsets worldwide (half the population) versus only 1 Billion PC’s with Internet access playing with a 300% larger base is pretty safe bet.

Mobile 173

Mobile B2B SMS Marketing 173

Jason Yormark

FEBRUARY 1, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Apple , Social Media / The Office For Mac Social Media Extravaganza! | Subcribe via RSS The Office For Mac Social Media Extravaganza! February 1st, 2010 Posted in Apple , Social Media Tweet Share Three months ago I accepted a contract position that would have me help build the social media and community plan for Mac Office.

Social Media 186

Social Media Apple RSS Disqus 186

Direct Marketing Observations

FEBRUARY 16, 2010

As more and more client works begins to come through the door, a funny thing is starting to happen. I’m having less conversations with my peers. What’s more, I’m seeing less conversations. What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people.

Social Media 168

Social Media Social Networking Conversation Sites 168

Social Media Marketing

FEBRUARY 24, 2010

It seems that crisis management has been a hot topic in the news lately. Sports celebrities and major automotive companies are suffering from major hits to their reputation every day in the news. And earlier today, a popular theme park made headlines: SeaWorld experienced a terrible accident when one of its killer whales from the Shamu show attacked and killed one of their most experienced trainers.

Automotive 159

Automotive News Twitter Sports 159

Bill Hartzer

FEBRUARY 18, 2010

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. The research is featured in the March 2010 issue of the Harvard Business Review.

Study 155

Study Health Care Facebook Digg 155