July, 2011

Eight Tips for Scaling Social Customer Support

Dave Fleet

Tweet. David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online.

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Gamification of the Ontario election | Sherrilynne Starkie

Sherrilynne Starkie


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5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. I’ve used the major players such as IE , Firefox , Chrome , Safari , and even gave RockMelt a spin ( see here for my review of that platform ). While I have found myself predominately using Chrome for a variety of reasons such as speed, performance, UI and quite frankly I love the extension platform.

Should You Use a QR Code?

Waxing UnLyrical

Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. But here’s the thing: QR codes are only cool to other marketing-minded people.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Dear Netflix: While You’re Huddled Under the Table, I’ve Got One More Thing

Almost Savvy

Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it. The internet has been ablaze following an email sent to all of their subscribers and this blog post by the company : Netflix has now added themselves to the cases discussed at marketing, public relations and social media conferences as an example of how to get it wrong – horribly wrong – when communicating with customers and then ignoring their outrage.

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How to Choose the Right Social Media Platform to Connect With Customers


Tweet When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning.

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SEO: social networks influence search rankings | Sherrilynne Starkie

Sherrilynne Starkie

10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin.

How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming. Our family happens to enjoy both, and evidently we’re not alone.

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Why I’m Over Declaring Tech Tools “Over”

Almost Savvy

With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Mad Men Launches Create Your Own Ad Application on Facebook


Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. I too am a big fan of Mad Men and love everything about the series. What I also find cool is the new online social campaign from the Netherlands, where season 4 are currently being promoted.

11 Things I Wish More People Knew About Me

Dave Fleet

If you didn’t already know, I’m a huge Amber Naslund fan. Her latest post, over at the Brass Tack Thinking blog, focuses on the things she wishes more people knew about her, and it got me thinking. As Amber notes, and as I’ve found, social media enables immensely valuable connections and relationships, but it’s all too easy to mistake loose, weak connections for strong ones when you really don’t know the person that well.

No social media policy for half of businesses | Sherrilynne Starkie

Sherrilynne Starkie

4 Social Media Mistakes Easily Prevented By Common Sense


Not everyone has common sense when it comes to social media. Some people are still new to the game and trying to figure out exactly how all this ‘nonsense’ works. Many of these people own businesses. I’ve found 4 horrible (yet sometimes hilarious) mistakes to bring to attention only in hopes that nobody else will make these mistakes. So, here are four social media mistakes that could’ve easily been prevented by common sense –. Making it all about you.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Getting Started With Vlogging

Waxing UnLyrical

Guest post by Erica Allison. Video Blog Posts. Vlogs. Everyone seems to be doing them now. But are they doing them in the best way they could? Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience? Image: BenSpark via Flickr, CC 2.0. I say, “Yes!”.

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world. In that time I’ve thoroughly enjoyed the experience, and all the planning and strategy work is starting to pay off as the last few months have had me constantly driving new business for the firm.

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. First, let me back up and quickly explain what transmedia is to the uninitiated and in full disclosure mode I hadn’t really heard of the term up untila few weeks ago, but I dig the term. .

Facebook Launches Video Calling Based on Growth in Content Sharing


Tweet Yesterday at 10:00 a.m. PT (1 p.m. ET) at its Palo Alto headquaters Facebook unveiled its new video calling feature powered by Skype. More than 50,000 of people tuned in on the video streaming to catch it live. I too was waiting eagerly for what the social media giant was going for, next. The launch was also spiced up with the recent launch of Google+ and a lot of predictions were being made regarding Facebook’s counter attack.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

July 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

7 Reasons To Attend The Next AllFacebook Expo


Todd Tweedy, AF Expo moderator (l) and Stewart Quealy, Director of Content, Events/Conferences at Mediabistro.com (r). I had the benefit of experiencing this conference as an attendee and speaker. Here are 7 reasons why you should attend the next AllFacebook Expo : 1. Facebook focused education. Facebook has 750 million users and the real opportunity is to for people, and brands especially, to do more with Facebook and its apps.

On Social Media Bullies

Waxing UnLyrical

Have you come across a social media bully lately? That’s the person who tells you they “will not do X if you do Y.&# Or, “Unless you stop doing X, I will not do Y.&#.

The Lost Art Of Transparency Or How Netflix Dropped The Ball

Jason Yormark

I love Netflix. I think their service is fantastic, prices fair, and their integration across a variety of hardware choices is top notch. It’s one of those monthly fees I have no problem paying even when I don’t consume very much in a given month. I’ve followed their ascent to greatness burying Blockbuster in the process, and also paid close attention to the realities they have begun to face with increasing operating costs.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+. If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Fill out your about section.

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Twitter Lists: Are They Useful?


“What’s the benefit? Should I even bother?” ” I often get asked this by SMB owners and my clients. Twitter lists are really useful! They help you organize the people you follow (and don’t follow) into a specific “group” and when you click to view a list, you’ll see a stream of Tweets from all. Social Media Management Tools Social Media Marketing Tips Twitter social media Social Media Management

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My social capital in Ottawa | Sherrilynne Starkie

Sherrilynne Starkie

Client Profile: Unrelenting Social Relationship Builder – Mark Juleen


Mark Juleen - Dynamic, inimitable "apartment marketing nerd" …Apartment marketing has evolved into storytelling, relationship building, and measurement – and the future is already here. This week J.C. Hart will break ground on a $19 million project, they’ll enter their fourth year with a mostly digital marketing program, and will begin working on a social layer to their CRM system.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. This is the brainchild of Chad Bauman , Arena’s Director of Communications. Here’s the basic idea: Before the show opens its official run, identify the people you think will help talk up the show.

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My Backlinks Strategy Sucks, And What I Plan To Do About It

Jason Yormark

I’ve written on my blog for quite some time, and I’ve had a mild amount of success with it depending on how you define success. I’m fairly happy with the level of engagement I get, and I get a nice size audience somewhat regularly when I actually find the time to post on a regular basis. My Google Page Rank was hovering quite nicely at 6 for quite some time, but dropped to 4 in the past few weeks. My Alex rank continues to climb a bit as I’m dancing in the 300,000 range.

Is +1 really 15 years old?


The +1 convention of voting up a post, recently made popular by Google both in Google Plus and within search results, may seem new and shiny but turns out to be at least 15 years old. I mentioned today on Twitter that I thought the use of the expression "+1" was

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions.

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Ring friends from Facebook | Sherrilynne Starkie

Sherrilynne Starkie

Make Your Social Media Sharing Buttons Effective


An average Blogger website. The abundance of social media sharing buttons is becoming ridiculous. At least, that’s how @ NiallHarbison feels in his article “The Ridiculous Abundance Of Social Sharing Buttons.&# Whether you call them chicklets or widgets, more of them seem to be popping up above (and below, and beside) blog posts on every blog. The buttons alone are not bad – they make life easier for your readers and encourage them to share your content.