July, 2011

What is G+ and Do I Need It?


Uncategorized google

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Gamification of the Ontario election | Sherrilynne Starkie

Sherrilynne Starkie


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5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. I’ve used the major players such as IE , Firefox , Chrome , Safari , and even gave RockMelt a spin ( see here for my review of that platform ).

Dear Netflix: While You’re Huddled Under the Table, I’ve Got One More Thing

Almost Savvy

Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Should You Use a QR Code?

Waxing UnLyrical

Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream.

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How to Choose the Right Social Media Platform to Connect With Customers


Tweet When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence.

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SEO: social networks influence search rankings | Sherrilynne Starkie

Sherrilynne Starkie

10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics.

Why I’m Over Declaring Tech Tools “Over”

Almost Savvy

With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook.

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How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Mad Men Launches Create Your Own Ad Application on Facebook


Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com.

Eight Tips for Scaling Social Customer Support

Dave Fleet

Tweet. David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#.

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No social media policy for half of businesses | Sherrilynne Starkie

Sherrilynne Starkie

4 Social Media Mistakes Easily Prevented By Common Sense


Not everyone has common sense when it comes to social media. Some people are still new to the game and trying to figure out exactly how all this ‘nonsense’ works. Many of these people own businesses.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How could your organization use Instagram?


The photo-sharing app Instagram hit 5 million users this month, sharing 100 million photos. It’s only been in existence 8 months – by comparison, Flickr took 2 years to hit that number of photos.

Getting Started With Vlogging

Waxing UnLyrical

Guest post by Erica Allison. Video Blog Posts. Vlogs. Everyone seems to be doing them now. But are they doing them in the best way they could? Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience?

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world.

Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

July 2011: Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Client Profile: Unrelenting Social Relationship Builder – Mark Juleen


Mark Juleen - Dynamic, inimitable "apartment marketing nerd" …Apartment marketing has evolved into storytelling, relationship building, and measurement – and the future is already here. This week J.C.

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Mark Your Calendars – YAP at #ASAE11


Going to #ASAE11 in St Louis? Join the YAP NATION for a night that will surely live in infamy teh awsum – YAP presents: network-FEST.

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On Social Media Bullies

Waxing UnLyrical

Have you come across a social media bully lately? That’s the person who tells you they “will not do X if you do Y.&# Or, “Unless you stop doing X, I will not do Y.&#.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Lost Art Of Transparency Or How Netflix Dropped The Ball

Jason Yormark

I love Netflix. I think their service is fantastic, prices fair, and their integration across a variety of hardware choices is top notch. It’s one of those monthly fees I have no problem paying even when I don’t consume very much in a given month.

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Twitter Lists: Are They Useful?


“What’s the benefit? Should I even bother?” ” I often get asked this by SMB owners and my clients. Twitter lists are really useful! They help you organize the people you follow (and don’t follow) into a specific “group” and when you click to view a list, you’ll see a stream of Tweets from all. Social Media Management Tools Social Media Marketing Tips Twitter social media Social Media Management

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My social capital in Ottawa | Sherrilynne Starkie

Sherrilynne Starkie

Make Your Social Media Sharing Buttons Effective


An average Blogger website. The abundance of social media sharing buttons is becoming ridiculous. At least, that’s how @ NiallHarbison feels in his article “The Ridiculous Abundance Of Social Sharing Buttons.&#

Google+ is here. What now?


As you can imagine, we’re exploring Google+ and reading a lot of analysis about what its effects will be, for individuals and eventually for businesses. Here’s my G+ profile if you’d like to follow along as I explore.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#.

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My Backlinks Strategy Sucks, And What I Plan To Do About It

Jason Yormark

I’ve written on my blog for quite some time, and I’ve had a mild amount of success with it depending on how you define success. I’m fairly happy with the level of engagement I get, and I get a nice size audience somewhat regularly when I actually find the time to post on a regular basis.

MUST DO Tip to Impact Visits to Your Facebook Fan Page


I have tweeted and posted about this before, but this LITTLE mistake on your personal Facebook page is still overlooked by so many people. This is a BIG missed opportunity to promote your Facebook fan page every day. Read on… So, way back in Dec 2010 (a lifetime in social media time) when Facebook upgraded. Facebook Marketing Tips Facebook Business Page Facebook changes Facebook Fan Page Facebook Personal Page Facebook Tips

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Ring friends from Facebook | Sherrilynne Starkie

Sherrilynne Starkie

Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads that we wouldn’t want you to miss. Four C’s for Community Cultivation. By Ike Pigott I have a friend who is building a nice niche community around natural hair.