January, 2010

Doing good online made easy | Sherrilynne Starkie

Sherrilynne Starkie


Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Imagine if you walked up to a vending machine, dropped in a couple dollars, made your selection and a soda popped out. Seems completely normal, right? Now, what if another soda came out. Possibly the computer on the fritz but kinda cool

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10 social links you need to bookmark

Direct Marketing Observations

Content. We’re either creating it or consuming it. There’s no in between here on the interwebz. With that said, lets look at what you might have missed over the past week. 1) Here’s a cool little tool: Type in a brand name.

RFP 232

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive.

Brands 331

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

basketball. NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Fans love hearing directly from players, but they also identify strongly with the teams themselves

Team 199

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution.

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More Trending

Learn How to Optimize Your Videos

Justin Levy

Don't you wish you knew what the magic trick was to going viral? Wish you could get your video viewed by more than your mother, best friend, and dog? While there is definitely more advanced advice available, it does all start with the

Video 199

Social Media for B2B-10 links for the week that was in Social Media

Direct Marketing Observations

Last week seemed to be the week to talk about social media and B2B. And rightly so. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Because B2B is focusing on social media.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

It's my birthday! And like last year, I have a gift for you. Every year, I read hundreds (thousands?) of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. And every year, I hand pick

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H.

B2B 283

Super Third Thursday Social Media Club Isle of Man | Sherrilynne.

Sherrilynne Starkie

Sharing Content in Another Stream

Justin Levy

On a daily basis I will generally run through between 400-800+ feeds. Of those, I share the top posts, usually around 30 or so, that I think will be useful for you. Realizing that a majority of you don't follow my Google Reader feed or

Social Media Marketing is Hard Work

Direct Marketing Observations

Before we get into this, I want you to know that I have had this type of situation happen to me more times than I can count. So I have to ask you, Do you have client meetings like this? Where you ask all or parts of the bulleted questions and conversations below?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Strategies to Ensure an Engaged Social Presence

Harp Interactive

It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#.

Happy Holidays! Please Enjoy This Spam | Almost Savvy

Almost Savvy

Over the last few weeks, I have been inundated with holiday cards and greetings of all types. While this is typical at this time of year, this is the first time I received so many automated cards and emails, most of them from people I

Types 180

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose.

Local gov't should embrace social media | Sherrilynne Starkie

Sherrilynne Starkie

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Post image for Social Media Super Bowl: Which Team Has More Reach? So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. NFL analysts and sports writers now have two weeks to dissect the matchup

Team 174

Selling Social Media

Direct Marketing Observations

I got a call yesterday from a vendor selling a social media solution. He was awful. I didn’t even get a chance to ask the really sticky questions. He didn’t make it that far before he fessed up to say that he was only on the job a month and had come from an IT staffing firm.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

In the past few years, video has come a long way. As someone who once didn't like online video, it's now part of my daily life. In the past few years, videos have gotten much better and widespread that I'd find it hard to be stubborn in

Video 248

Youtube Tuesday: Lost Generation


Way back in August 2007, the AARP launched a YouTube video contest that asked younger generations to voice their concerns about aging. The grand prize was $5000. In February 2008, after receiving over 50 video entries

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Accepting That You’re not Going to Marry Gwyneth Paltrow


Described on YouTube as “Pub scene from Bremner, Bird and Fortune’s ‘Last Show before the Recovery.’ ’ Two old blokes chatting about media trends,&# this video is a great send up of new media, blogging, and Twitter.

Seven steps to social CRM success | Sherrilynne Starkie

Sherrilynne Starkie

PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

The Pew Research Center's Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD. You can get the details from the study itself but I wanted to point

Study 171

10 social sites to start your year off with

Direct Marketing Observations

2010 is going to be an interesting year for all of us. With that being said, what year isn’t right? Well anyway, I wanted to start the first week of the new year with some things you might have missed that are worth sharing.

Sites 186

Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Here's a truism that Facebook PR is not sure how to readily admit. There really aren't 350 million members on Facebook. Take my husband's grandfather as an example. He's an 89-year-old guy who doesn't really have his passwords all in

9 Great Social Media, Digital Marketing & Productivity Tools.

Jason Yormark

I absolutely love it when I find incredible tools online that help enable your productivity, efficiency & marketability. They can often be hard to come

Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree.

Brands 228

CI Mark Payne: media and the police | Sherrilynne Starkie

Sherrilynne Starkie


Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Want to use your Facebook Page to build out your mailing list? Alicia Keys knows how to do it. Users who go to the “Sign Up” tab on her Facebook Page get a personal appeal from Alicia Keys herself, extolling the virtues of her mailing

The relationship viewed as transactional

Direct Marketing Observations

As January 2010 slowly slips away I’m struck by thwo things I’ve read today, actually 3. Lets back up a week to add some context to what I’m about to say.