Harp Interactive
JANUARY 6, 2010
One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening!
Buzz Marketing for Technology
JANUARY 7, 2010
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO).
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Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!
Justin Levy
JANUARY 20, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!
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Socialized
JANUARY 7, 2010
Described on YouTube as “Pub scene from Bremner, Bird and Fortune’s ‘Last Show before the Recovery.’ Two old blokes chatting about media trends,&# this video is a great send up of new media, blogging, and Twitter. “If you write in Twitter: ‘I’m talking to Peter in a pub,’ then everyone would know and act accordingly.&#. “Act accordingly, how?
Direct Marketing Observations
JANUARY 14, 2010
Content. We’re either creating it or consuming it. There’s no in between here on the interwebz. With that said, lets look at what you might have missed over the past week. 1) Here’s a cool little tool: Type in a brand name. Find out how visible it is on the social web- How Sociable. 2) Always wondered about the “other&# social sites that might be out there?
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Buzz Marketing for Technology
JANUARY 19, 2010
We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. As someone who once didn’t like online video, it’s now part of my daily life.
Justin Levy
JANUARY 3, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Learn How to Optimize Your Videos Written on January 3, 2010 by Justin Levy in books , social media , techniques , video 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!
Socialized
JANUARY 31, 2010
The free-form writing style of social networks like Twitter and Facebook is changing the way people communicate, and causing students to fail English. That’s the claim of a piece out this afternoon from the Canadian Press. According to the article “(at) Simon Fraser University in British Columbia, one in 10 new students are not qualified to take the mandatory writing courses required for graduation.&# And academicians are, in part, blaming social networking.
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Jason Yormark
JANUARY 12, 2010
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Digital Marketing , Social Media / 9 Great Social Media, Digital Marketing & Productivity Tools | Subcribe via RSS 9 Great Social Media, Digital Marketing & Productivity Tools January 12th, 2010 Posted in Digital Marketing , Social Media Tweet Share I absolutely love it when I find incredible tools online that help enable your productivity, efficiency & marketability.
Harp Interactive
JANUARY 27, 2010
It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Below I recap some of the highlights from the hour long interview: This is part 1 of a 3 part series… ISMA: What do you mean by “an Engaged Social Presence”?
Buzz Marketing for Technology
JANUARY 21, 2010
Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. Frankly, I have been brewing this post for a while now and its time to let it loose. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.
Techipedia: Tamar Weinberg
JANUARY 12, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead Want to Friend Me on Facebook? Please Use My Public Page or LinkedIn Instead by Tamar Weinberg on January 12, 2010 Share Here’s a truism that Facebook PR is not sure how to readily admit.
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Direct Marketing Observations
JANUARY 20, 2010
I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. At the same time Hubspot put out it’s 3rd state of The Twittersphere report. And Todd Defren lastly writes about moving the needle on Twitter. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversation
Socialized
JANUARY 22, 2010
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations.
Jason Yormark
JANUARY 19, 2010
jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Misc. / Digital Printing Done Right: PrintingForLess.com | Subcribe via RSS Digital Printing Done Right: PrintingForLess.com January 19th, 2010 Posted in Misc. Tweet Share This week’s post is not my normal fare, but while on the surface it may not seem social media focused, it does have a social media spin.
Adam Sherk
JANUARY 12, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? Fans love hearing directly from players, but they also identify strongly with the teams themselves.
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Buzz Marketing for Technology
JANUARY 14, 2010
In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same.
Techipedia: Tamar Weinberg
JANUARY 26, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > StumbleUpon Etiquette Guide and Best Practices StumbleUpon Etiquette Guide and Best Practices by Tamar Weinberg on January 26, 2010 Share While not acknowledged or acclaimed by most social media marketing “experts,&# StumbleUpon is a fine tool that can bring lots of traffic — both the targeted and untargeted kind — to your website.
Direct Marketing Observations
JANUARY 26, 2010
Last week seemed to be the week to talk about social media and B2B. And rightly so. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Why? Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge.
Justin Levy
JANUARY 21, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Sharing Content in Another Stream Written on January 21, 2010 by Justin Levy in google , social media , twitter 21 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!
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Socialized
JANUARY 21, 2010
Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino&#
Almost Savvy
JANUARY 12, 2010
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Happy Holidays!
Buzz Marketing for Technology
JANUARY 5, 2010
At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king. Viral content is what people look for.
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Direct Marketing Observations
JANUARY 29, 2010
Before we get into this, I want you to know that I have had this type of situation happen to me more times than I can count. So I have to ask you, Do you have client meetings like this? Where you ask all or parts of the bulleted questions and conversations below? OK, so lets talk about your business objectives. What are they? Tell me what you want to do and how you are currently doing it.
Atom Thought
JANUARY 18, 2010
I have been visiting various management institutions to speak on social media and digital marketing. It’s heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it’s a long way to reach a situation where these courses are integrated into their curriculum. But today I am not going to talk on this subject.
Socialized
JANUARY 15, 2010
In an e-mail to users, SocialToo announced it is discontinuing a feature which automatically unfollows accounts which unfollow the SocialToo subscriber. Apparently, Twitter asked SocialToo to make this change: “I just wanted to make you aware of a change we’re making on SocialToo at the request of Twitter. As of February 1, we will no longer be offering the service to automatically unfollow those who unfollow you.
Freelance Social Media
JANUARY 21, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Owning your Twitter Hashtags by Jesse on January 21, 2010 We’ve all been in the situation where we are trying to follow something on Twitter, be it a conference, athletic event or news story. Usually you can stumble upon several hashtags that are relevant to the event or the organization but have you ever wondered where they came from?
Buzz Marketing for Technology
JANUARY 26, 2010
At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. When you think about the search behavior of the average person online – we are mostly conditioned to search in very routine ways like pulling up a Google search page, using the toolbar in your browser etc.
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