April, 2010

Social media gets blame for PR disasters | Sherrilynne Starkie

Sherrilynne Starkie

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

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Trending Sources

9 Ways To Get Yourself Unfollowed On Twitter | jasonyormark.com

Jason Yormark

Oh the wonders and gloriousness of being followed on Twitter! It's a tiny gift from the digital world that keeps on giving. An invitation from

What drives participation in a social network?

Direct Marketing Observations

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

Share with Google Buzz. baseball. A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can

Team 220

Who Influences You? (Plus, get a free book) | Almost Savvy

Almost Savvy

One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn't. Learning how best to communicate and influence others is no different. Don't we all hope to influence others in

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Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

The more that relevant websites link to your website, the better Google likes you. It is authority by association. Think of it this way: you have a LinkedIn profile and the more your colleagues/clients recommend you the better your professional standing.

9 Ways To Get Yourself Unfollowed On Twitter

Jason Yormark

Oh the wonders and gloriousness of being followed on Twitter! It's a tiny gift from the digital world twitter_unfollow that keeps on giving. An invitation from those that you've never met, to share your deepest, darkest secrets and

Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? One might say, “Do we really need to&# ? and another would say “We have to&#. and still another will say, “We’re all overreacting&#. and you know what? All three opinions are in a certain way, correct.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

I started this letter before f8, so for the record, it's not about anything new. However, it even holds more water as a result. While Facebook is introducing new developments, they are losing sight of the old issues that are mostly

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to: Turn On/Off LinkedIn Notifications | Almost Savvy

Almost Savvy

From the AlmostSavvy mailbag: David asks, “How do I stop receiving an email each time someone connects with me on LinkedIn?” Great question, David! LinkedIn can be a real workhorse when it comes to our networking efforts

Greenpeace v Nestle | Sherrilynne Starkie

Sherrilynne Starkie


Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention.

50+ ways to search Twitter | Shuaism

Josh S Peters

50+ ways to search Twitter and find discussions and people

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The free ride in social media is coming to an end

Direct Marketing Observations

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Even though social media isn't new to many of us, the world is waking up to this new shiny toy. Thanks to books like The New Community Rules, written by yours truly, Engage, Social Media 101, and others, social media marketing is

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today.

B2B 262

Should you outsource social media? | Sherrilynne Starkie

Sherrilynne Starkie

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Find out What your Facebook Fans Really Think!

Harp Interactive

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall.

25 Major News Sites Ranked By Page Speed

Adam Sherk

Share with Google Buzz. Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas

Sites 183

Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

If you’re the average person, you don’t have time for paid monitoring tools; and furthermore, you really don’t want to mess with complicated social media monitoring tools or setup either.

Tools 198

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

For most, social media is new and fun. For others, though, social media is old and is falling out of favor. I'm seeing it happen of users who were happy about social media when it became hyped but are now realizing that they're not yet

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. If there was any doubt that social media has become a mainstream marketing channel, 91% of respondents of respondents said they are using social media for marketing.

Report 181

Brown's 'bigoted' comment | Sherrilynne Starkie

Sherrilynne Starkie

LinkedIn-apalooza! Ready to rev-up your profile?

Almost Savvy

If you're a professional or business person, you know you need to be using LinkedIn wisely, right? And, college students, that goes for you, too. If you don't know why it matters or know deep-down in the pit of your stomach

Customers don’t care about Channels

Buzz Marketing for Technology

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door.

B2B 247

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Effective social media programs? Yeah right, how would you ever prove it? That’s the struggle of corporate social media marketers.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

This is a guest post by Dan Schawbel. Follow him on Twitter. Most people online are building “a brand,” but sometimes people forget whose brand they are building and if they are making the right strategic moves

Brands 251

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

There has been a lot of news and reaction around Facebook's new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API. News and content sites are a natural fit for participation and Facebook is

News 172

Measuring roi in social media | Sherrilynne Starkie

Sherrilynne Starkie

ROI 212

How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?

Atom Thought

Creating a facebook page is easy. But more important is what you do with it and how you create more impact. You have the option of integrating twitter and using applications like Polls etc. and I guess you already know about them.

URL 244

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer.