April, 2010

Social media gets blame for PR disasters | Sherrilynne Starkie

Sherrilynne Starkie

An Open Letter to Facebook

Techipedia: Tamar Weinberg

I started this letter before f8, so for the record, it's not about anything new. However, it even holds more water as a result. While Facebook is introducing new developments, they are losing sight of the old issues that are mostly

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Get Guaranteed ‘Wows’ and ‘Fans’ for your Facebook Page?

Atom Thought

Creating a facebook page is easy. But more important is what you do with it and how you create more impact. You have the option of integrating twitter and using applications like Polls etc. and I guess you already know about them.

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More Trending

April 2010: Isle of ManTwitter's most influential | Sherrilynne Starkie

Sherrilynne Starkie


7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Even though social media isn't new to many of us, the world is waking up to this new shiny toy. Thanks to books like The New Community Rules, written by yours truly, Engage, Social Media 101, and others, social media marketing is

Customers don’t care about Channels

Buzz Marketing for Technology

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door.

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Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

The more that relevant websites link to your website, the better Google likes you. It is authority by association. Think of it this way: you have a LinkedIn profile and the more your colleagues/clients recommend you the better your professional standing.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What drives participation in a social network?

Direct Marketing Observations

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished.

9 Ways To Get Yourself Unfollowed On Twitter

Jason Yormark

Oh the wonders and gloriousness of being followed on Twitter! It's a tiny gift from the digital world twitter_unfollow that keeps on giving. An invitation from those that you've never met, to share your deepest, darkest secrets and

Greenpeace v Nestle | Sherrilynne Starkie

Sherrilynne Starkie


Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

For most, social media is new and fun. For others, though, social media is old and is falling out of favor. I'm seeing it happen of users who were happy about social media when it became hyped but are now realizing that they're not yet

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer.

Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention.

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

Share with Google Buzz. baseball. A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team. Enjoy it while you can

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Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? One might say, “Do we really need to&# ? and another would say “We have to&#. and still another will say, “We’re all overreacting&#. and you know what? All three opinions are in a certain way, correct.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Should you outsource social media? | Sherrilynne Starkie

Sherrilynne Starkie

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

This is a guest post by Dan Schawbel. Follow him on Twitter. Most people online are building “a brand,” but sometimes people forget whose brand they are building and if they are making the right strategic moves

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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

Find out What your Facebook Fans Really Think!

Harp Interactive

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Who Influences You? (Plus, get a free book) | Almost Savvy

Almost Savvy

One of the best ways to learn is to watch others; see what works, what falls flat, what suits your style and what doesn't. Learning how best to communicate and influence others is no different. Don't we all hope to influence others in

The free ride in social media is coming to an end

Direct Marketing Observations

Brown's 'bigoted' comment | Sherrilynne Starkie

Sherrilynne Starkie

Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

This is a guest post by Todd Mintz. Opinions expressed in the article are those of the guest author and not necessarily Techipedia/Tamar Weinberg. Come on, Sandy, baby, loosen up. You're too tight.” John Riggins speaking to Sandra Day

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

50+ ways to search Twitter | Shuaism

Josh S Peters

50+ ways to search Twitter and find discussions and people

How to: Turn On/Off LinkedIn Notifications | Almost Savvy

Almost Savvy

From the AlmostSavvy mailbag: David asks, “How do I stop receiving an email each time someone connects with me on LinkedIn?” Great question, David! LinkedIn can be a real workhorse when it comes to our networking efforts

Social Media thought leader infographs

Direct Marketing Observations

I see social media folks who have, or don’t have the chops, called everything from guru, ninja, and thought leader, to strategist, heavy hitter, expert and beyond.