Jon Loomer

APRIL 28, 2023

Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible you still have this. If not, this was how location targeting worked in the “good old days.” The default was “Living in or recently in this location.” In other words, if you didn’t make any changes to that drop-down, you&

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Tourism Travel Advertising Privacy 199

The Social Media Hat

APRIL 4, 2023

Strategic partnerships offer numerous benefits for businesses that are looking to grow and expand. The post Strategic Partnerships: The Key to Unlocking Growth Opportunities for Your Business appeared first on The Social Media Hat.

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Social Media Marketing 188

Social Media Today

APRIL 3, 2023

The pressure to build communities across multiple social media platforms has skyrocketed. Are companies providing social media managers with the tools they need to succeed?

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Social Media Management Social Media Communities Platform 183

The Realtime Report

APRIL 13, 2023

Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 million small businesses account for 99.9% of all U.S. businesses, yet volatility is astronomical.

Marketing 172

Marketing ROI Small Business Yahoo 172

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Audiense

APRIL 25, 2023

If you’re looking to roll out a paid ad campaign or want to take a deep dive into the needs of your audience — where’s the first place you look?

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Brands Campaign How To 191

Bill Hartzer

APRIL 4, 2023

It looks like I won’t be getting Meta Verified any time soon. I saw that my Facebook Profile is eligible to be Meta Verified , meaning that once I verify my identity, I can pay them $12.98 (includes tax) for being Meta Verified. However, Facebook failed to verify my identity, so I won’t be verified. I’m verified on Twitter. I’m actually eligible to run political ads on Facebook.

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Facebook Notification Process Twitter 157

The Social Media Hat

APRIL 16, 2023

Don't ignore the LinkedIn gold mine of contacts and prospects. Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat.

Influencer 184

Influencer LinkedIn How To Marketing 184

Social Media Today

APRIL 6, 2023

Twitter has announced that its 50% ad reduction offering is now live - though it’s not quite 50%.

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Twitter 212

Forbes Social Media

APRIL 9, 2023

When a photo appeared online last week showing the ‘W’ covered up on the sign outside Twitter’s headquarters in San Francisco, many assumed it was a photoshopped image. But CEO Elon Musk appears to have confirmed it was real on Sunday night and he’d like Twitter to be known as “Titter”.

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Twitter Social Media 145

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? One way is through brand advocacy.

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Brands ROI Authentication UGC 128

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Social Media

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization.

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Project Resources Apple Collaboration 118

Jon Loomer

APRIL 26, 2023

I have good news. It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Not excited? I am. I’ve been checking every day for over a month and a half, waiting for this to be fixed. And I’m already seeing the positive impact of that fix. Let’s take a closer look at what happened and how I’m using this to my benefit… The Bug When you create a Video Views Custom Audience, one of the steps is to “Choose Videos

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Video Instagram Cost Groups 186

The Social Media Hat

APRIL 10, 2023

Learn how to make the most of your time on LinkedIn. The post 5 Steps to Building Strong Relationships on LinkedIn appeared first on The Social Media Hat.

LinkedIn 193

LinkedIn Social Media How To Influencer 193

Social Media Today

APRIL 9, 2023

The White House is looking to recruit hundreds of social media influencers to seed key messages.

Influencer 212

Influencer Social Media 212

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Social Media

Forbes Social Media

APRIL 7, 2023

Matt Taibbi, a journalist who worked on the "Twitter Files" series of articles about old business decisions at Twitter, has said he’ll no longer use the social media platform.

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Twitter Social Media Platform 145

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.

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Team Social Media RFP How To 125

Hootsuite

APRIL 12, 2023

The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Social Media Tool Create.

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Hashtag Analytics LinkedIn HootSuite 123

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. It’s a common problem. Once you increase the budget, it’s possible that you’ll get much worse results.

Strategy 180

Strategy Facebook Cost Campaign 180

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Social Media

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 171

B2B Influencer Brands Marketing 171

Social Media Today

APRIL 27, 2023

You now have more options to customize your Meta Avatar, if that's something you're interested in.

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Avatar 200

Forbes Social Media

APRIL 4, 2023

Twitter added a warning to NPR’s Twitter account on Tuesday, declaring it as “state-affiliated media,” a label that’s typically been reserved for foreign media outlets that represent the official views of the government, like Russia’s RT and China’s Xinhua.

Twitter 145

Twitter Social Media 145

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

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Social Media

Sprout Social

APRIL 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).

Influencer 122

Influencer Marketing Social Media Travel 122

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. In this post, let’s talk about the many times this choice comes up for advertisers.

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URL Eventful Conversation Advertising 180

The Social Media Hat

APRIL 24, 2023

Partnership Unpacked, Episode 18, with Umair Mansha The post How to Scale Partnerships and Collaborations Using SOPs w/ Umair Mansha appeared first on The Social Media Hat.

Collaboration 156

Collaboration How To Social Media Marketing 156

Social Media Today

APRIL 27, 2023

New data shows that Twitter is complying with a lot more government supression orders under Elon Musk.

Twitter 202

Twitter Data 202

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Social Media

Forbes Social Media

APRIL 8, 2023

The Pentagon has been trying to figure out how highly classified documents were leaked online, according to new reports from the New York Times and Washington Post. But the websites where these Top Secret military documents were leaked is making the mystery even weirder.

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Forums Report Social Media 145

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help! Differences and Similarities between Instagram Posts and Instagram Stories The main difference between Instagram Stories and Posts is that Stories are temporary and last for 24 hours,

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Instagram Curation Feed Feedly 116

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

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Strategy Content How To Marketing 116

Jon Loomer

APRIL 12, 2023

If you’ve been a Facebook advertiser for a while, you’ve heard this more times than you can count. You may want to make a change. But it’s extremely risky. Do not touch a Facebook ad that’s working. First, let’s discuss the origins of this advice. Then, allow me to share my own story of how I took the risk and lost. Finally, we’ll discuss the problem at hand and what you should do.

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Facebook Advertising Campaign Cost 179

WebInKnow

APRIL 3, 2023

This morning, I signed an Open Letter , putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.

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Training Research System Analysis 117