SocMed Sean
APRIL 9, 2023
Having a tough time locating old status updates, photos, or videos on Facebook? Here are some tips and tricks on how to surface that old content. The post Tips For Finding And Managing Your Saved Content On Facebook appeared first on SocMedSean - Social Media Sean.
Social Media Strategies Summit
APRIL 6, 2023
Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Things become a lot more complex when the “product” being promoted is a school or college.
Jon Loomer
APRIL 28, 2023
Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible you still have this. If not, this was how location targeting worked in the “good old days.” The default was “Living in or recently in this location.” In other words, if you didn’t make any changes to that drop-down, you&
The Realtime Report
APRIL 13, 2023
Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 million small businesses account for 99.9% of all U.S. businesses, yet volatility is astronomical.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
APRIL 25, 2023
If you’re looking to roll out a paid ad campaign or want to take a deep dive into the needs of your audience — where’s the first place you look?
Social Media Today
APRIL 3, 2023
The pressure to build communities across multiple social media platforms has skyrocketed. Are companies providing social media managers with the tools they need to succeed?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Bill Hartzer
APRIL 28, 2023
WisTL Corp has launched a web-based app to help you explore the locations of where TV series and movies were filmed. Through a global map and through “WisTLing-distance”, you can see where stars filmed scenes from your favorite television series or movies. Where Was Iron Man Filmed? I used the WisTLing app to explore a few of the movies that they have uploaded to the database of filming locations.
Jon Loomer
APRIL 3, 2023
Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that reputation. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website.
Hootsuite
APRIL 17, 2023
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.
Audiense
APRIL 13, 2023
Are you a cat person or a dog person? If neither of those get your tail wagging, how about hedgehogs, tortoises or tarantulas? It doesn’t matter whether your animal pals have fur, feathers or scales, the point is that the pet care industry is serious business.
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Social Media Today
APRIL 6, 2023
Twitter has announced that its 50% ad reduction offering is now live - though it’s not quite 50%.
The Social Media Hat
APRIL 4, 2023
Strategic partnerships offer numerous benefits for businesses that are looking to grow and expand. The post Strategic Partnerships: The Key to Unlocking Growth Opportunities for Your Business appeared first on The Social Media Hat.
Bill Hartzer
APRIL 4, 2023
It looks like I won’t be getting Meta Verified any time soon. I saw that my Facebook Profile is eligible to be Meta Verified , meaning that once I verify my identity, I can pay them $12.98 (includes tax) for being Meta Verified. However, Facebook failed to verify my identity, so I won’t be verified. I’m verified on Twitter. I’m actually eligible to run political ads on Facebook.
Jon Loomer
APRIL 26, 2023
I have good news. It appears that Meta has finally fixed a Video Views Custom Audience bug related to Facebook Reels engagement. Not excited? I am. I’ve been checking every day for over a month and a half, waiting for this to be fixed. And I’m already seeing the positive impact of that fix. Let’s take a closer look at what happened and how I’m using this to my benefit… The Bug When you create a Video Views Custom Audience, one of the steps is to “Choose Videos
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Hootsuite
APRIL 28, 2023
If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your digital tie and kick back with industry colleagues or like-minded entrepreneurs to collect wisdom, share your own two cents, or get into a spirited online debate.
Forbes Social Media
APRIL 9, 2023
When a photo appeared online last week showing the ‘W’ covered up on the sign outside Twitter’s headquarters in San Francisco, many assumed it was a photoshopped image. But CEO Elon Musk appears to have confirmed it was real on Sunday night and he’d like Twitter to be known as “Titter”.
Social Media Today
APRIL 9, 2023
The White House is looking to recruit hundreds of social media influencers to seed key messages.
The Social Media Hat
APRIL 16, 2023
Don't ignore the LinkedIn gold mine of contacts and prospects. Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat.
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Amy Porterfield
APRIL 13, 2023
Listen on… Simple strategies to build long-term wealth, save on taxes, and recession-proof your small business Did you know that 73% of Americans say that their finances are the number one stressor in their life? It’s true, sweet friend. Money (and lack thereof) is top of mind for the large majority of people […] The post #562: Tax Strategies That Sound Illegal (But Aren’t) With Candy Valentino appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
APRIL 19, 2023
One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. It’s a common problem. Once you increase the budget, it’s possible that you’ll get much worse results.
Hootsuite
APRIL 6, 2023
The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look back at what once was the future. The 33 most important moments in the history of social media The first social media site was born (1997) On one of the first true social media sites, SixD
Forbes Social Media
APRIL 7, 2023
Matt Taibbi, a journalist who worked on the "Twitter Files" series of articles about old business decisions at Twitter, has said he’ll no longer use the social media platform.
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Social Media Today
APRIL 23, 2023
A glitch in Meta's ad systems could have caused your ad sets to exceed their daily budgets.
The Social Media Hat
APRIL 10, 2023
Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.
Oktopost
APRIL 13, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization.
Jon Loomer
APRIL 17, 2023
I often hear from Meta advertisers who think their conversion events are overcounting. It typically starts with a distrust of Meta. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.
Hootsuite
APRIL 12, 2023
The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Social Media Tool Create.
Forbes Social Media
APRIL 22, 2023
Elon Musk is handing out Twitter checkmarks for nothing, but that doesn’t mean the celebrities actually want them. Perhaps surprisingly, the checkmark has become a mark of shame for many on the social media platform.
Social Media Today
APRIL 27, 2023
You now have more options to customize your Meta Avatar, if that's something you're interested in.
Amy Porterfield
APRIL 4, 2023
Listen on… Work travel isn’t always glamorous – learn what I do to show up as the best version of myself If you’ve ever traveled for work before, you know that even though it might seem glamorous, it isn’t always. Sure, there are a lot of great things about business travel — you […] The post #559: Business Travel 101: 3 Things I Do To Set Myself Up For Success appeared first on Amy Porterfield | Online Marketing Expert.
Oktopost
APRIL 4, 2023
Making something feel spur-of-the-moment (when, really, it’s anything but ) is harder than it looks. Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences.
Jon Loomer
APRIL 10, 2023
I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. In this post, let’s talk about the many times this choice comes up for advertisers.
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