Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App
Social Media Today
FEBRUARY 27, 2023
Snapchat jumps aboard the generative AI train with a new ChatGPT-like experience in-app.
February, 2023
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Mike Allton’s Quick Start Guide To Becoming A Brand Influencer
The Social Media Hat
FEBRUARY 4, 2023
Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started? The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat.
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It’s an AI Renaissance, and Yet Facebook Sucks at Detecting Basic Fraud
Jon Loomer
FEBRUARY 6, 2023
On one hand, we’re entering an AI Renaissance. ChatGPT and AI tools are exploding into our lives and will soon change the way we work, live, and play. And yet… Facebook still sucks at detecting basic fraud. These may sound completely unrelated, but they’re not. These two things contradict each other in laughable ways. We’re preparing to bow to our robot overlords.
How to identify the right YouTube influencers to partner with
Audiense
FEBRUARY 23, 2023
You already know all about Instagram influencers, but have you explored the marketing potential of YouTube stars? At this point, YouTube has surpassed television in popularity with more people into streaming than ever before. Online video ads get 18 times more attention than television ads, and nearly 70% of shoppers have used YouTube to help them with purchasing decisions.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation
Pam Moore
FEBRUARY 17, 2023
Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.
AI-Created Images Aren’t Protected By Copyright Law According To U.S. Copyright Office
Forbes Social Media
FEBRUARY 22, 2023
The U.S. Copyright Office has ruled that illustrations in a new comic book that were created with the AI program Midjourney are not protected by copyright law, according to a letter issued by the Copyright Office.
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B2B Influencer Marketing From The Influencers POV with Timothy Hughes
The Social Media Hat
FEBRUARY 20, 2023
Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.
Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page
Jon Loomer
FEBRUARY 13, 2023
Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way to show Facebook what a quality website visitor is. You can use this for reporting, optimization, and targeting. The 60-second visit is pretty solid, but it has a weakness: What if someone sits at the top of the page for 60 seconds?
Life’s a beach: How marketers are bringing a breath of fresh air to the travel industry
Audiense
FEBRUARY 8, 2023
How do you like to spend your vacation? By the beach with a cocktail or in a bustling city with new places to explore? However you like to relax and unwind, the options are limitless and tourism boards are vying for attention. Post-pandemic, the travel industry has noticed leisure travel booming, with consumers keen to explore places they’ve always dreamed of.
Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation
Pam Moore
FEBRUARY 17, 2023
Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
7 Smart Ways You Can Use TBT To Grow Your Brand on Social
Hootsuite
FEBRUARY 13, 2023
Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past.
Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps
Social Media Today
FEBRUARY 2, 2023
The decision is the latest in Twitter's new stance against developer access.
Dispelling The Myth That B2B Influencers Need Large Audiences
The Social Media Hat
FEBRUARY 12, 2023
The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.
Create a Meta Custom Event That Combines Time Spent and Scroll Depth
Jon Loomer
FEBRUARY 15, 2023
Quality traffic with Facebook ads is the Holy Grail. I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. But I have a solution for you: A custom event that combines time spent and scroll depth. I actually wrote about this three years ago , but hoo boy. I seriously overcomplicated that tutorial.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Breaking Silos and Unlocking the Potential of Social for Business Growth
Oktopost
FEBRUARY 6, 2023
Alex Taylor Noble takes the hot seat to reveal how to use social for business growth. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest.
#543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks
Amy Porterfield
FEBRUARY 9, 2023
Listen on… Learn the simple framework for achieving both success and fulfillment As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts […] The post #543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks appeared first on Amy Porterfield | Online Marketing Expert.
The 12 Top Benefits of Chatbots in 2023
Hootsuite
FEBRUARY 14, 2023
The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that.
Decentralized Twitter Alternative ‘Bluesky’ Launches in Private Beta
Social Media Today
FEBRUARY 28, 2023
The platform founded by former Twitter CEO Jack Dorsey has moved to the next stage of development.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan
The Social Media Hat
FEBRUARY 3, 2023
Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.
Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds
Jon Loomer
FEBRUARY 8, 2023
Quality traffic is important. When you run Facebook ads that direct people to your website, you care whether people immediately leave or if they spend more time there. That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting.
Key Insights from The 2023 State of Remote Work
Buffer Social
FEBRUARY 23, 2023
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.
#541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt
Amy Porterfield
FEBRUARY 2, 2023
Listen on… Michael Hyatt shares new research from his new book, Mind Your Mindset I’ll be the first one to admit that my thoughts – aka the little voice in my head — have gotten in my way more times than I care to admit. It’s told me terrible stories like, “You’re not […] The post #541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt appeared first on Amy Porterfield | Online Marketing Expert.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
How To Calculate And Set Your Facebook Ad Budget [Free Tool]
Hootsuite
FEBRUARY 23, 2023
Do you feel like your Facebook Ads budget is just a shot in the dark? Do you ever wonder if there’s a more strategic way to calculate and set it? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.
Twitter Will Now Allow Cannabis-Related Ads in Certain US States
Social Media Today
FEBRUARY 15, 2023
Twitter’s making a change to its policies on cannabis-related products.
Is Artificial Intelligence poised to do your job for you?
The Social Media Hat
FEBRUARY 22, 2023
Not if you're leveraging relationships to grow an audience and develop influence. The post Is Artificial Intelligence poised to do your job for you? appeared first on The Social Media Hat.
Meta Verified Subscription Test Begins
Jon Loomer
FEBRUARY 20, 2023
And here we go. In an effort to increase authenticity and (let’s be honest) diversify revenue opportunities, a test Meta Verified subscription product will begin in New Zealand and Australia this week. Let’s dig into what this actually is, some confusion about who is eligible, my issues with it, and whether I’ll ever consider a verified subscription.
8 Stupid Simple Social Media Tricks to Boost SEO
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Creating Women’s History Month social media ideas that resonate
Sprout Social
FEBRUARY 27, 2023
March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.
Clams, Wagoneers, and Harings: Creativity Is Even More Important in an AI World
WebInKnow
FEBRUARY 28, 2023
Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable with AI, creative writing stands out!
#545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed
Amy Porterfield
FEBRUARY 16, 2023
Listen on… The step-by-step marketing launch strategy behind my new book, Two Weeks Notice If you had told me years ago that one day I’d be a published author, I probably would have called your bluff. Writing a book — especially one that I know is going to help so many women ditch […] The post #545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed appeared first on Amy Porterfield | Online Marketing Expert.
OpenAI Announces Paid Subscription for ChatGPT
Social Media Today
FEBRUARY 1, 2023
ChatGPT has quickly become a hugely valuable addition to the digital marketing toolbox.
How SaaS Companies Can Leverage Affiliate Marketing in 2023
The Social Media Hat
FEBRUARY 20, 2023
An effective approach to partnerships is affiliate marketing. The post How SaaS Companies Can Leverage Affiliate Marketing in 2023 appeared first on The Social Media Hat.
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