Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App
Social Media Today
FEBRUARY 27, 2023
Snapchat jumps aboard the generative AI train with a new ChatGPT-like experience in-app.
February, 2023
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The Higher Ed Social Media Tips and Tricks You Can’t Google
Social Media Strategies Summit
FEBRUARY 8, 2023
The internet is packed with advice for social media managers. Whether you want to attract more followers, craft more engaging content , or optimize your post timings, millions of articles claim to provide an answer. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.
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Mike Allton’s Quick Start Guide To Becoming A Brand Influencer
The Social Media Hat
FEBRUARY 4, 2023
Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started? The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat.
3 Recent Facebook Ads Manager Updates
Jon Loomer
FEBRUARY 1, 2023
Facebook Ads Manager is changing all the time. There were three recent changes that may not have been big enough to create a lot of noise individually, but you need to be aware of them. In this post, we’ll discuss the following: The return of conditional formatting The return of conversion breakdowns The loss of Instant Articles placement Let’s go… Conditional Formatting is Back It was just a week ago.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to identify the right YouTube influencers to partner with
Audiense
FEBRUARY 23, 2023
You already know all about Instagram influencers, but have you explored the marketing potential of YouTube stars? At this point, YouTube has surpassed television in popularity with more people into streaming than ever before. Online video ads get 18 times more attention than television ads, and nearly 70% of shoppers have used YouTube to help them with purchasing decisions.
Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation
Pam Moore
FEBRUARY 17, 2023
Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.
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AI-Created Images Aren’t Protected By Copyright Law According To U.S. Copyright Office
Forbes Social Media
FEBRUARY 22, 2023
The U.S. Copyright Office has ruled that illustrations in a new comic book that were created with the AI program Midjourney are not protected by copyright law, according to a letter issued by the Copyright Office.
B2B Influencer Marketing From The Influencers POV with Timothy Hughes
The Social Media Hat
FEBRUARY 20, 2023
Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.
Split Test: Which Optimization Leads to the Most High-Quality Traffic?
Jon Loomer
FEBRUARY 27, 2023
One of my biggest battles with Facebook ads over the years has been driving high-quality traffic when promoting a blog post. I don’t want empty clicks. I want people who spend more time and are likely to perform other actions. Look, I get it. The vast majority of advertisers are trying to get sales or leads from their ads. And while I do that, too, my blog is also important.
Life’s a beach: How marketers are bringing a breath of fresh air to the travel industry
Audiense
FEBRUARY 8, 2023
How do you like to spend your vacation? By the beach with a cocktail or in a bustling city with new places to explore? However you like to relax and unwind, the options are limitless and tourism boards are vying for attention. Post-pandemic, the travel industry has noticed leisure travel booming, with consumers keen to explore places they’ve always dreamed of.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation
Pam Moore
FEBRUARY 17, 2023
Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Today I'm diving into the topic of limiting beliefs and how entrepreneurs and business leaders can smash them to reach their full human potential.
Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps
Social Media Today
FEBRUARY 2, 2023
The decision is the latest in Twitter's new stance against developer access.
7 Smart Ways You Can Use TBT To Grow Your Brand on Social
Hootsuite
FEBRUARY 13, 2023
Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. It appeals to people’s deep desire to share their favorite moments from the past.
Influencer Program: Introducing the B2B Influencer Incubator!
The Social Media Hat
FEBRUARY 11, 2023
Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
It’s an AI Renaissance, and Yet Facebook Sucks at Detecting Basic Fraud
Jon Loomer
FEBRUARY 6, 2023
On one hand, we’re entering an AI Renaissance. ChatGPT and AI tools are exploding into our lives and will soon change the way we work, live, and play. And yet… Facebook still sucks at detecting basic fraud. These may sound completely unrelated, but they’re not. These two things contradict each other in laughable ways. We’re preparing to bow to our robot overlords.
The Art of Social Strategy: The Recipe for a Strong Social Media Presence
Oktopost
FEBRUARY 27, 2023
Nadine Synett reveals what it takes to create a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Social media teams aren’t on social for the sake of being on social, they are helping to drive business growth! If you want to create a social presence that people want to be a part of and see results for your efforts, you’ll need a strong social strategy.
LinkedIn statistics marketers should know in 2023
Sprout Social
FEBRUARY 28, 2023
Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. These LinkedIn stats will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach.
Decentralized Twitter Alternative ‘Bluesky’ Launches in Private Beta
Social Media Today
FEBRUARY 28, 2023
The platform founded by former Twitter CEO Jack Dorsey has moved to the next stage of development.
How to Be Social: A Social Media Manifesto
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How To Calculate And Set Your Facebook Ad Budget [Free Tool]
Hootsuite
FEBRUARY 23, 2023
Do you feel like your Facebook Ads budget is just a shot in the dark? Do you ever wonder if there’s a more strategic way to calculate and set it? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.
How SaaS Companies Can Leverage Affiliate Marketing in 2023
The Social Media Hat
FEBRUARY 20, 2023
An effective approach to partnerships is affiliate marketing. The post How SaaS Companies Can Leverage Affiliate Marketing in 2023 appeared first on The Social Media Hat.
Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page
Jon Loomer
FEBRUARY 13, 2023
Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. This is all about finding a way to show Facebook what a quality website visitor is. You can use this for reporting, optimization, and targeting. The 60-second visit is pretty solid, but it has a weakness: What if someone sits at the top of the page for 60 seconds?
Breaking Silos and Unlocking the Potential of Social for Business Growth
Oktopost
FEBRUARY 6, 2023
Alex Taylor Noble takes the hot seat to reveal how to use social for business growth. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo? Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest.
8 Stupid Simple Social Media Tricks to Boost SEO
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#543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks
Amy Porterfield
FEBRUARY 9, 2023
Listen on… Learn the simple framework for achieving both success and fulfillment As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts […] The post #543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks appeared first on Amy Porterfield | Online Marketing Expert.
Twitter Will Now Allow Cannabis-Related Ads in Certain US States
Social Media Today
FEBRUARY 15, 2023
Twitter’s making a change to its policies on cannabis-related products.
The 12 Top Benefits of Chatbots in 2023
Hootsuite
FEBRUARY 14, 2023
The benefits of chatbots for businesses are well documented. These robot sidekicks do wonders for customer service, sales, and brand loyalty. And they’re just getting started. The size of the chatbot market worldwide is expected to hit a whopping $1.25 billion in 2025. And Gartner predicts that they’re going to be a primary customer service aid for 25% of organizations not long after that.
B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan
The Social Media Hat
FEBRUARY 3, 2023
Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.
Create a Meta Custom Event That Combines Time Spent and Scroll Depth
Jon Loomer
FEBRUARY 15, 2023
Quality traffic with Facebook ads is the Holy Grail. I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. But I have a solution for you: A custom event that combines time spent and scroll depth. I actually wrote about this three years ago , but hoo boy. I seriously overcomplicated that tutorial.
Key Insights from The 2023 State of Remote Work
Buffer Social
FEBRUARY 23, 2023
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.
#541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt
Amy Porterfield
FEBRUARY 2, 2023
Listen on… Michael Hyatt shares new research from his new book, Mind Your Mindset I’ll be the first one to admit that my thoughts – aka the little voice in my head — have gotten in my way more times than I care to admit. It’s told me terrible stories like, “You’re not […] The post #541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt appeared first on Amy Porterfield | Online Marketing Expert.
Meta Provides More Insight into Ad Targeting via Updated ‘Why Am I Seeing This Ad’ Panels
Social Media Today
FEBRUARY 14, 2023
Meta’s adding more contextual explainers to its ad targeting overview listings.
Content Moderation in 2023: Tips, Tools, and FAQs
Hootsuite
FEBRUARY 6, 2023
Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.
Dispelling The Myth That B2B Influencers Need Large Audiences
The Social Media Hat
FEBRUARY 12, 2023
The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.
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