Social Media Today

JANUARY 31, 2023

The new app will use AI to provide a more curated news content consumption experience.

Curation 210

Curation News Content 210

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. 194 million in 2020).

Trends 325

Trends Social Media UGC Marketing 325

Webbiquity SMM

JANUARY 24, 2023

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Advertising 287

Advertising Social Media Strategy Authentication 287

The Social Media Hat

JANUARY 5, 2023

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat.

LinkedIn 213

LinkedIn How To Social Media Brands 213

Advertiser: Paycor

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

Data

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. The future iterations are likely to be groundbreaking.

Strategy 208

Strategy How To Facebook Training 208

Dave Fleet

JANUARY 8, 2023

I’ve been an avid reader for years. Each year I set myself a target for how many books I want to read and last year was one of my most prolific as I finished 52 books across the 52 weeks of the year. As we head into 2023, I thought I’d summarize ten of my favourite non-fiction reads from the last 12 months. Each of these books was thought provoking, surprising, entertaining and sometimes all three.

Energy 39

Energy News Issues Social Media 39

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. Ouch! This data doesn’t mean it’s time to pack up the team and move away from Facebook, though. Another way to reach and engage audiences on Facebook is through Community Groups.

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Groups Groups Communities Engagement 246

Jenn's Trends

JANUARY 24, 2023

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.

Instagram 190

Instagram Small Business How To Software 190

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

Statistics 210

Statistics B2B Influencer Marketing 210

Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. This is especially useful if you aren’t super technical (which includes me). Here’s what you can do… Collect Basic Info First. Before you do this, you’ll need some basic information related to the purchase.

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Eventful Facebook Price Process 204

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Social Media

Dave Fleet

JANUARY 5, 2023

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations. As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. Traditional crisis management principles dictate that in order to mitigate the impact of a crisis, it is generally important to avoid amplifying the issue or giving

Social Media 195

Social Media Reputation Study Organization 195

Social Media Today

JANUARY 4, 2023

This could help in your 2023 planning.

Social Media 217

Social Media 217

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts.

Collaboration 246

Collaboration How To Education Team 246

The Realtime Report

JANUARY 6, 2023

How to Specialize in Digital Marketing. and Why You Should. Specialization is a fantastic and fascinating tool to find success in your industry, which is why this article aims to highlight how to engage with specialization, and why you might want to specialize in digital marketing specifically. The Benefits of Specialization in Business. Specialization essentially has a single, extremely compelling benefit – by specializing in a particular field, you become better at what you do than non-special

How To 185

How To Marketing Knowledge Base Industry 185

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A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

JANUARY 15, 2023

Partnership Unpacked, Episode 4, with Rob Walch. The post How To Build Strong Client Relationships appeared first on The Social Media Hat.

How To 208

How To Social Media Marketing 208

Jon Loomer

JANUARY 30, 2023

ChatGPT and the prospects of a future fueled by AI have exploded into our consciousness during the past couple of months. It’s exciting, scary, and overwhelming. I, like most of us, am an AI novice. I’m learning all of this now. And because of that, I’ve tried to play catch-up regarding how exactly this impacts me now and in the future.

Advertising 200

Advertising API Facebook Applications 200

Audiense

JANUARY 24, 2023

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT.

Research 174

Research Marketing Tools 174

Social Media Today

JANUARY 26, 2023

Are your tweets getting a lot less engagement of late?

Engagement 215

Engagement Twitter 215

Advertiser: Paycor

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Survey

Social Media Strategies Summit

JANUARY 23, 2023

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.

Transportation 245

Transportation How To Posterous Team 245

The Realtime Report

JANUARY 16, 2023

Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them. Cybercriminals are always producing new ways to steal from unsuspecting social media users, often trying to obtain account login credentials, personal information, or bank and credit card information. Cybersecurity expert Liz Wegerer from VPNOverview.com reveals the most common Facebook and Instagram scams of 2023 and how to avoid them.

Social Media 172

Social Media Banking How To Privacy 172

The Social Media Hat

JANUARY 23, 2023

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

B2B 206

B2B Influencer Marketing Social Media 206

Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. To find this information, go to your pixel under Data Sources within your Events Manager.

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Eventful Conversation Facebook URL 193

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

Audiense

JANUARY 18, 2023

If you look at successful ecommerce businesses, you will likely find many similarities between them.

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Social Media Today

JANUARY 23, 2023

Instagram chief Adam Mosseri says they focused too much on video in 2022.

Instagram 215

Instagram Video 215

Social Media Marketing

JANUARY 2, 2023

Corporate videos can be an important tool for companies to communicate with their stakeholders. These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public. They can also be used to train employees, recruit new talent, or promote the company's brand.

Team 147

Team Products Video Tips 147

Sprout Social

JANUARY 26, 2023

Wondering how to keep your content calendar organized? And improve team collaboration at every step of the process? Enter: a social media calendar template. Calendar templates allow you to visualize your entire lineup of social content in one location. With a master social calendar in place, you can spend less time ironing out your collaboration kinks and more time creating quality content.

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Template Templates Social Media Collaboration 145

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

The Social Media Hat

JANUARY 15, 2023

Partnership Unpacked, Episode 3, with Nicole Ponce. The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat.

Influencer 203

Influencer Campaign How To Marketing 203

Jon Loomer

JANUARY 24, 2023

If you’ve poked around Meta Ads Manager recently, you may have noticed that something is conspicuously missing: The Inspect Tool. It’s a magnifying glass icon on the right side of the screen. Here’s what it looked like at one time… And now… Gone. The “Clock” icon is for significant edits, which was previously part of the Inspect Tool.

CPA 190

CPA Tools Metrics Overview 190

Audiense

JANUARY 25, 2023

Customer journey mapping is the process of visually mapping out the steps your customers go through when engaging with your company. A journey map documents the process of buying your product or service.

How To 162

How To Buy Process Engagement 162

Social Media Today

JANUARY 29, 2023

Looking to give your social profiles a visual refresh?

Brands 215

Brands 215

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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