Social Media Today

JANUARY 31, 2023

The new app will use AI to provide a more curated news content consumption experience.

Curation 217

Curation News Content 217

Webbiquity SMM

JANUARY 24, 2023

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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Advertising Social Media Strategy Authentication 256

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts.

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Collaboration How To Education Team 230

The Social Media Hat

JANUARY 28, 2023

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.

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B2B Influencer Social Media Marketing 213

Advertiser: Paycor

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

How To

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. The future iterations are likely to be groundbreaking.

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Strategy How To Facebook Training 208

Jenn's Trends

JANUARY 24, 2023

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.

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Instagram Small Business How To Software 190

The Realtime Report

JANUARY 16, 2023

Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them. Cybercriminals are always producing new ways to steal from unsuspecting social media users, often trying to obtain account login credentials, personal information, or bank and credit card information. Cybersecurity expert Liz Wegerer from VPNOverview.com reveals the most common Facebook and Instagram scams of 2023 and how to avoid them.

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Social Media Banking How To Privacy 172

Audiense

JANUARY 24, 2023

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT.

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Research Marketing Tools 176

The Social Media Hat

JANUARY 10, 2023

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 214

Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. This is especially useful if you aren’t super technical (which includes me). Here’s what you can do… Collect Basic Info First. Before you do this, you’ll need some basic information related to the purchase.

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Eventful Facebook Price Process 204

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Social Media

Social Media Marketing

JANUARY 2, 2023

Corporate videos can be an important tool for companies to communicate with their stakeholders. These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public. They can also be used to train employees, recruit new talent, or promote the company's brand.

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Team Products Video Tips 147

Social Media Today

JANUARY 25, 2023

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same.

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LinkedIn Engagement 217

Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert!

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B2B Apple How To Authentication 139

Audiense

JANUARY 25, 2023

Customer journey mapping is the process of visually mapping out the steps your customers go through when engaging with your company. A journey map documents the process of buying your product or service.

How To 163

How To Buy Process Engagement 163

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

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Statistics B2B Influencer Marketing 212

Jon Loomer

JANUARY 30, 2023

ChatGPT and the prospects of a future fueled by AI have exploded into our consciousness during the past couple of months. It’s exciting, scary, and overwhelming. I, like most of us, am an AI novice. I’m learning all of this now. And because of that, I’ve tried to play catch-up regarding how exactly this impacts me now and in the future.

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Advertising API Facebook Applications 200

Social Media Marketing

JANUARY 2, 2023

Working within the recruitment industry gives us an ideal chance to learn and foster an incredible cluster of abilities and business credits. If you are likewise interested in working as a selection representative and need to figure out how to prevail in this field, then, at that point, investigate these tips to assist you with making the vast majority of your profession in recruitment.

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Company Proposal Construction Process 146

Social Media Today

JANUARY 11, 2023

data.ai’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push.

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Overview Report 218

Advertiser: Paycor

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

Template

Forbes Social Media

JANUARY 20, 2023

TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents reviewed by Forbes.

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Review Video Engagement Social Media 144

Audiense

JANUARY 11, 2023

After the uncertainty of the last few years, the travel industry is back and better than ever. As consumers start to think about their 2023 getaway, there’s never been a better moment to take a fresh look at your marketing strategy.

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Tourism Travel Marketing Industry 157

The Social Media Hat

JANUARY 14, 2023

Partnership Unpacked, Episode 1, with Dr. Mark Brigman. The post How To Approach Strategic Partnerships and New Opportunities appeared first on The Social Media Hat.

How To 212

How To Social Media Marketing 212

Jon Loomer

JANUARY 11, 2023

One way to combat creative fatigue is to change your creative. But, how often should you update your Facebook ad creative? This is a question I get a lot. Advertisers want a process. Should they update their creative every two weeks? Every month? More or less often? It’s not that simple. Let me explain… What is Creative Fatigue? Creative fatigue is when people have seen your ad too often, resulting in a drop in performance.

Facebook 194

Facebook CPA Cost Trends 194

Advertiser: Paycor

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!

Data

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. By the way, what are the likely gains of digital marketing?

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Marketing Organization Cost Affiliate marketing 136

Social Media Today

JANUARY 27, 2023

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

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Social Media Marketing Tips Strategy 218

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively.

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Metrics B2B ROI Advertising 140

Audiense

JANUARY 25, 2023

Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data, removing any previous challenges of joining these data points manually to enrich your audience insights.

Survey 148

Survey Data How To Team 148

Advertiser: Paycor

Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!

Issues

The Social Media Hat

JANUARY 23, 2023

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 213

Jon Loomer

JANUARY 18, 2023

I’ve been experimenting with ChatGPT and trying to understand how we can use it for our marketing. In the meantime, I decided to have it write a movie. I then acted (badly) in it. Granted, this doesn’t feel like it’s directly connected to marketing or Facebook advertising. But the point was to tinker with it, have fun with it, and find out what it was capable of.

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Embedding Construction Video Tools 189

Amy Porterfield

JANUARY 12, 2023

Your A-Z Guide For Creating A Highly Engaged Paid Online Community Listen on… My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course […]. The post #534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community appeared first on Amy Porterfield | Online Marketing Expert.

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Communities Engagement Course Facebook 128

Social Media Today

JANUARY 19, 2023

Users have noted that the 'curious' reaction has disappeared in the latest version of the app.

LinkedIn 214

LinkedIn 214

Advertiser: Paycor

Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.

Social Media