Social Media Today

JANUARY 31, 2023

The new app will use AI to provide a more curated news content consumption experience.

Curation 207

Curation News Content 207

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. 194 million in 2020).

Social Media 313

Social Media Trends UGC Marketing 313

Webbiquity SMM

JANUARY 24, 2023

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

Social Media 224

Social Media Advertising Strategy Instagram 224

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. The future iterations are likely to be groundbreaking.

Facebook 206

Facebook Strategy How To Video 206

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A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

Statistics 201

Statistics B2B Influencer Marketing 201

Jenn's Trends

JANUARY 24, 2023

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information. For small businesses that don’t have robust lead tracking software, this could be a really good way to collect leads on potential customers and begin to nurture those leads within the platform where they’re already spending time.

Instagram 190

Instagram How To Small Business Software 190

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts.

Collaboration 238

Collaboration Social Media How To Social Media Management 238

Audiense

JANUARY 24, 2023

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT.

Research 179

Research Marketing Tools 179

Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. This is especially useful if you aren’t super technical (which includes me). Here’s what you can do… Collect Basic Info First. Before you do this, you’ll need some basic information related to the purchase.

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Facebook Eventful Video Content 200

The Social Media Hat

JANUARY 28, 2023

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.

B2B 188

B2B Influencer Social Media Marketing 188

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Social Media

Social Media Today

JANUARY 8, 2023

Understanding the competitive landscape - and what they’re getting right, and wrong - is another key step in your digital marketing process.

Research 186

Research Process Marketing 186

The Realtime Report

JANUARY 16, 2023

Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them. Cybercriminals are always producing new ways to steal from unsuspecting social media users, often trying to obtain account login credentials, personal information, or bank and credit card information. Cybersecurity expert Liz Wegerer from VPNOverview.com reveals the most common Facebook and Instagram scams of 2023 and how to avoid them.

Social Media 172

Social Media Instagram How To Facebook 172

Social Media Strategies Summit

JANUARY 23, 2023

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.

Social Media 214

Social Media How To Posterous Transportation 214

Audiense

JANUARY 25, 2023

Customer journey mapping is the process of visually mapping out the steps your customers go through when engaging with your company. A journey map documents the process of buying your product or service.

How To 166

How To Buy Engagement Process 166

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Jon Loomer

JANUARY 30, 2023

ChatGPT and the prospects of a future fueled by AI have exploded into our consciousness during the past couple of months. It’s exciting, scary, and overwhelming. I, like most of us, am an AI novice. I’m learning all of this now. And because of that, I’ve tried to play catch-up regarding how exactly this impacts me now and in the future.

Advertising 194

Advertising Facebook API Applications 194

The Social Media Hat

JANUARY 5, 2023

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat.

LinkedIn 204

LinkedIn Social Media How To Brands 204

Social Media Today

JANUARY 11, 2023

data.ai’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push.

Overview 210

Overview Report 210

Social Media Marketing

JANUARY 2, 2023

Corporate videos can be an important tool for companies to communicate with their stakeholders. These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public. They can also be used to train employees, recruit new talent, or promote the company's brand.

Video 147

Video Team Products Tips 147

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Social Media

Hootsuite

JANUARY 23, 2023

They say you never get a second chance to make a first impression. That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. It can also reinforce your brand to existing customers and bring new ones aboard by offering a succinct version of your brand story.

Social Media 145

Social Media Tips Instagram Brands 145

Audiense

JANUARY 11, 2023

After the uncertainty of the last few years, the travel industry is back and better than ever. As consumers start to think about their 2023 getaway, there’s never been a better moment to take a fresh look at your marketing strategy.

Tourism 158

Tourism Marketing Travel Strategy 158

Jon Loomer

JANUARY 11, 2023

One way to combat creative fatigue is to change your creative. But, how often should you update your Facebook ad creative? This is a question I get a lot. Advertisers want a process. Should they update their creative every two weeks? Every month? More or less often? It’s not that simple. Let me explain… What is Creative Fatigue? Creative fatigue is when people have seen your ad too often, resulting in a drop in performance.

Facebook 182

Facebook CPA Cost Video 182

The Social Media Hat

JANUARY 10, 2023

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

B2B 188

B2B Influencer Marketing Social Media 188

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Social Media

Social Media Today

JANUARY 27, 2023

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

Social Media 210

Social Media Marketing Tips Strategy 210

Social Media Marketing

JANUARY 2, 2023

Working within the recruitment industry gives us an ideal chance to learn and foster an incredible cluster of abilities and business credits. If you are likewise interested in working as a selection representative and need to figure out how to prevail in this field, then, at that point, investigate these tips to assist you with making the vast majority of your profession in recruitment.

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Company Process Proposal LinkedIn 146

Oktopost

JANUARY 23, 2023

Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert!

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B2B How To YouTube Authentication 139

Audiense

JANUARY 25, 2023

Audiense and GWI have teamed up to provide a powerful integration, where you will be able to port your audiences from social to survey data, removing any previous challenges of joining these data points manually to enrich your audience insights.

Survey 148

Survey Data How To Team 148

Jon Loomer

JANUARY 18, 2023

I’ve been experimenting with ChatGPT and trying to understand how we can use it for our marketing. In the meantime, I decided to have it write a movie. I then acted (badly) in it. Granted, this doesn’t feel like it’s directly connected to marketing or Facebook advertising. But the point was to tinker with it, have fun with it, and find out what it was capable of.

Video 177

Video Facebook Tools Embedding 177

The Social Media Hat

JANUARY 23, 2023

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

Influencer 194

Influencer B2B Marketing Social Media 194

Social Media Today

JANUARY 25, 2023

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same.

LinkedIn 207

LinkedIn Engagement 207

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. By the way, what are the likely gains of digital marketing?

Marketing 136

Marketing Social Media Instagram Brands 136

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively.

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Metrics B2B ROI Advertising 140

Forbes Social Media

JANUARY 20, 2023

TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents reviewed by Forbes.

Video 141

Video Review Engagement Social Media 141