January, 2023

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Instagram’s Founders Return with a New Social App

Social Media Today

The new app will use AI to provide a more curated news content consumption experience

Curation 210
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022.

Trends 290
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Trending Sources

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations.

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How to Add A Lead Form To Your Instagram Profile

Jenn's Trends

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information.

Trends 186
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Specialize in Digital Marketing and Why You Should

The Realtime Report

How to Specialize in Digital Marketing. and Why You Should. Specialization is a fantastic and fascinating tool to find success in your industry, which is why this article aims to highlight how to engage with specialization, and why you might want to specialize in digital marketing specifically.

Report 185
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How To Manage Your Executive Profile on LinkedIn

The Social Media Hat

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat. Social Media Articles Executive Branding LinkedIn

LinkedIn 184

More Trending

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Instagram Chief Says Photos Will Get More Focus on the App in 2023

Social Media Today

Instagram chief Adam Mosseri says they focused too much on video in 2022

Video 217
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments.

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How to Use ChatGPT to Generate a Facebook Ads Strategy

Jon Loomer

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business.

Strategy 202
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Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them

The Realtime Report

Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them. Cybercriminals are always producing new ways to steal from unsuspecting social media users, often trying to obtain account login credentials, personal information, or bank and credit card information.

Report 172
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How To Build Strong Client Relationships

The Social Media Hat

Partnership Unpacked, Episode 4, with Rob Walch. The post How To Build Strong Client Relationships appeared first on The Social Media Hat. Digital Marketing Client Relationships Partnership Unpacked

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7 Social Media Predictions for 2023 (according to experts)

Buffer Social

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness.

Resources 136
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Planning for 2023: Facebook Posting Tips

Social Media Today

Looking to optimize your Facebook performance? Check out these tips

Tips 216
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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts.

Strategy 187
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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There Are Some Crazy Things Facebook Advertisers Can Do with ChatGPT: Just Ask ChatGPT

Jon Loomer

ChatGPT and the prospects of a future fueled by AI have exploded into our consciousness during the past couple of months. It’s exciting, scary, and overwhelming. I, like most of us, am an AI novice. I’m learning all of this now.

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What Is a Snapchat Score, and Should I Care About It?

SocMed Sean

Have you ever wondered what a Snapchat score is? A snapchat score is the total amount of your activity spent on snapchat. Here are a few things that might better help you understand what a snapchat score is and how you can increase it. The post What Is a Snapchat Score, and Should I Care About It?

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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat. Digital Marketing B2B B2C Influencer Influencer Marketing

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6 Ways AI Can Support Your Content Creation

Buffer Social

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT.

Resources 132
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement

Social Media Today

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same

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The future of market research is here: Introducing ChatGPT

Audiense

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT

Research 172
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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. This is especially useful if you aren’t super technical (which includes me).

Eventful 185
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IM Academy Students Focus on Cultivating Mindset and Mentorship at New MMX Academy

The Realtime Report

IM Academy Students Focus on Cultivating Mindset and Mentorship at New MMX Academy IM Academy , a provider of online educational resources, launched five new academies in 2022, the most since the platform was established in 2013.

Report 103
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Compelling B2B Influencer Marketing Statistics for 2023

The Social Media Hat

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat. Digital Marketing B2B Influencer Marketing Influencer Marketing Statistics

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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Planning for 2023: What Social Media Marketers Need to Win in 2023

Social Media Today

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

Tips 210
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The magical world of Disney - A masterclass in tourism marketing

Audiense

After the uncertainty of the last few years, the travel industry is back and better than ever. As consumers start to think about their 2023 getaway, there’s never been a better moment to take a fresh look at your marketing strategy. Spotlight Analysis

Tourism 150
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Unlocking the Power of Metaverse in B2B Marketing

Atom Thought

Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products and services to other businesses.

B2B 147
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ChatGPT Wrote a Movie

Jon Loomer

I’ve been experimenting with ChatGPT and trying to understand how we can use it for our marketing. In the meantime, I decided to have it write a movie. I then acted (badly) in it. Granted, this doesn’t feel like it’s directly connected to marketing or Facebook advertising.

Embedding 148
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Rules And Regulations Every B2B Influencer Needs To Know

The Social Media Hat

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat. Digital Marketing B2B Influencer FTC Influencer Marketing Influencer Regulations

B2B 164
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Empathy and Customer Support: Finding the Right Balance

Buffer Social

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The

Resources 127
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Should You be Using AI Creation Tools in Your Process?

Social Media Today

AI creation tools are evolving fast - but should you be incorporating them into your process

Process 203
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10 Tips to Craft the Perfect Social Media Profile

Hootsuite

They say you never get a second chance to make a first impression. That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression.

HootSuite 145