Meta Shares New Insights into How to Maximize Your Content Reach on Facebook
Social Media Today
SEPTEMBER 21, 2022
'Unconnected Reach' is a growing consideration for Facebook marketers.
September, 2022
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10 Examples of Brands Leading the Way with NFTs
Social Media Strategies Summit
SEPTEMBER 9, 2022
A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”. It’s fair to say things have changed somewhat since then. According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months. In 2021, two-thirds of Americans were unfamiliar with them, whereas only 7% don’t know what they are today. And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purc
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4 More Common TikTok Issues and Tips on How to Resolve Them
SocMed Sean
SEPTEMBER 8, 2022
TikTok is a great app for posting video clips, but some of the technical aspects of the app can create a lot of questions. Here are our tips to help you overcome some of the more common TikTok technology issues. The post 4 More Common TikTok Issues and Tips on How to Resolve Them appeared first on SocMedSean - Social Media Sean.
Example: How to Use Custom Metrics in Facebook Ads Manager
Jon Loomer
SEPTEMBER 15, 2022
If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Creating Emotionally Driven Content in a Regulated Industry
Oktopost
SEPTEMBER 26, 2022
Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.
How to create an audience-engaging social media workflow in 6 steps
Audiense
SEPTEMBER 22, 2022
It’s no secret that to stand out in today’s crowded social media landscape, you have to go the extra mile. Meaning, you need to offer more value to your (potential) audience than the odd meme followed by a very-subtle-but-not-really plug to whatever you’re selling.
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10 Ways Government Agencies Can Get the Most Out of Their Facebook Page
Social Media Strategies Summit
SEPTEMBER 2, 2022
Local, federal, and national governments on social media have a tough job. They need to educate their audiences, build trust, communicate essential information, and respond to complaints and queries. When it comes to reaching and engaging audiences, Facebook is still hard to beat. According to Pew Research Center , seven in ten Americans use the platform, making it the second most used social media site behind YouTube.
How To Use AI-Based Programmatic Advertising To Promote Virtual Events
The Social Media Hat
SEPTEMBER 4, 2022
Get the right message to the right client at the right time. The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat.
Facebook Lead Ads Gated Content: Download a File Directly From a Form
Jon Loomer
SEPTEMBER 26, 2022
Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers. Let’s talk about what Gated Content is, how to set it up, and when this might be most useful.
Leveraging Social Data for Better Engagement
Oktopost
SEPTEMBER 22, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
How to build a Discord community your audience actually wants to join
Audiense
SEPTEMBER 28, 2022
If you're a digital marketer, you know how important it is to keep an eye on the latest trends and platforms online. Part of this means evaluating whether expanding to new platforms will push your marketing to the next level. If you’re interested in exploring Discord as a marketing opportunity, you’ve come to the right place.
Twitter Leans into Emerging Video Trends with New Video Showcase Elements
Social Media Today
SEPTEMBER 30, 2022
Twitter's not going 'full TikTok' like Meta, but it is trying to lean into the latest video consumption trends.
10 Great Examples of TikTok Content for Higher Education
Social Media Strategies Summit
SEPTEMBER 23, 2022
No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels.
19 features you actually need for Facebook marketing (the ultimate list)
Awario
SEPTEMBER 8, 2022
Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. Some of them are there in the plain sight for you to take on right away, but some are hidden in Settings or simply not mentioned that much in the Facebook marketing community.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
How to Set Up Conversions API with Facebook for WordPress Plugin
Jon Loomer
SEPTEMBER 7, 2022
The easiest way to set up Conversions API is with the Facebook for WordPress plugin. And it also just happens to be free. (If you need background on the Conversions API and why you need to set it up, make sure to check out this explainer.). These are two major barriers for any publisher wanting to set up the Conversions API. Many of the options come with a monthly cost ( like the API Gateway ).
Top 6 Social Media Trends to Expect in 2023
Ignite Social Media
SEPTEMBER 21, 2022
Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant. Of course, brands need to have a social media presence — but it’s not enough to just be present. To stand out in a sea of content, brands need to produce quality content that’s engaging, informative, relevant, and, most importantly, timely.
When cryptocurrency met couture: Brands bridging the gap between luxury goods & consumers
Audiense
SEPTEMBER 15, 2022
Once upon a time, luxury brands – and especially fashion houses – eschewed the internet as they believed it would cheapen the experience. Now, they’re one of the most enthusiastic adopters of Web3 tech.
LinkedIn Shares New Data on the Most In-Demand Skills, New Notifications of Opportunities in Your Network
Social Media Today
SEPTEMBER 2, 2022
LinkedIn's looking to help members maximize their opportunities via new skills and job listing tools.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Writing for Social Media in 2022: Tips and Tools
Hootsuite
SEPTEMBER 23, 2022
Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a typo, people will notice and call you out. (Looking at you, Twitter meanies.).
What is Good Engagement Rate?
Oktopost
SEPTEMBER 8, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with
Don’t Be Boring! Top 10 Ways to Effectively Moderate a Panel Discussion
WebInKnow
SEPTEMBER 7, 2022
At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!
#495: Lacking Self-Worth? Try These 4 Practices
Amy Porterfield
SEPTEMBER 6, 2022
When you feel like a total failure, these 4 strategies will get you back on track If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for […]. The post #495: Lacking Self-Worth?
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Social selling: What it is and 10 expert-level tips for success
Sprout Social
SEPTEMBER 30, 2022
Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social
Can You Use AI-Generated Art in Your Digital Marketing and Content Efforts?
Social Media Today
SEPTEMBER 22, 2022
The rise of AI-generated art has opened up new opportunities for visual elements - but can you actually use these images in your posts?
26 Ideas for a Twitter Bio That Makes a Great First Impression
Hootsuite
SEPTEMBER 16, 2022
A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less. What do all of the best Twitter bios have in common? They’re original. Some brands can do this with a single emoji. Others push it to the character limit. But the worst thing you can do is look like everybody else. The words (or emojis!
Why the Best Lead Scoring Models Incorporate Social Engagement Data
Oktopost
SEPTEMBER 30, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk?
12 Fun Fall Canva Templates you can use for Free!
Socially Sorted
SEPTEMBER 28, 2022
If you're looking for Fun, Fall Canva Templates, then you're in the right place. Whether it's Fall or Autumn where you live, who can resist the cosy warmth of all things Fall? From winter fashion to pumpkin spice (love it or hate it) this post has loads of Canva Templates to fill your socials! Whatever […]. The post 12 Fun Fall Canva Templates you can use for Free!
#499: TikTok Intimidates Me, So I’ve Decided To Do It My Way
Amy Porterfield
SEPTEMBER 20, 2022
After 2 years of being almost radio silent on TikTok, I’m giving it another go If you’ve been with me for a while, you know that being in front of the camera has always been a challenge for me. It feels like there’s so much pressure to be ‘on,’ and being the perfectionist that I […]. The post #499: TikTok Intimidates Me, So I’ve Decided To Do It My Way appeared first on Amy Porterfield | Online Marketing Expert.
14 best shopping apps of 2022
Sprout Social
SEPTEMBER 21, 2022
People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals.
New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment
Social Media Today
SEPTEMBER 13, 2022
Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.
How to Write Your Best Social Media Bio [+28 Free Templates]
Hootsuite
SEPTEMBER 7, 2022
Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people.
How to Create B2B Videos That Stand Out
Oktopost
SEPTEMBER 27, 2022
Video has been part of digital marketing since the early days of the internet, and it only continues to get more and more relevant. In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018. Naturally, this presents both challenges and opportunities for B2B marketers. On one hand, the audience for marketing videos has never been bigger.
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