March, 2022

article thumbnail

5 TikTok Stats That Will Blow Your Mind

Ignite Social Media

You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds.

article thumbnail

Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked

Jon Loomer

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. What is watchbait? Why am I skeptical? Let’s discuss… What is Watchbait? “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos.

Video 201
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Twitter Launches Live Test of New Profile Shops to Display Products In-App

Social Media Today

Twitter's looking to evolve its business display and eCommerce tools, with a view to developing new user behaviors and experiences.

Twitter 217
article thumbnail

Content Marketing in 2022: What You Can Learn From BuzzFeed, Mashable, and VICE

Audiense

While there are conflicting opinions on whether printed media is dead or not, one thing is certain: the increased use of the internet has brought about a gradual decline in the reach of print media.

Content 180
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Coding Isn’t Just for Boys

The Realtime Report

Coding Isn’t Just for Boys. danceLogic is a space where creativity lives in arts and science, here young girls have infinite possibilities. West Park Cultural Center offers a unique interdisciplinary STEM program that combines the art of dance and computer coding where teen girls learn industry standard coding through dance called danceLogic. The girls learn the value of focus, dedication, and teamwork, as well as industry standard coding language.

Skills 172
article thumbnail

How to Measure Social Media ROI for B2B Brands

Oktopost

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our ‘bankers’ disappeared overnight.

ROI 174

More Trending

article thumbnail

The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. You aren’t alone. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. It has to do with unranked events. Let’s discuss… Custom Ads Manager Reports. If you’re like me, you create custom Facebook ads reports in Ads Manager.

Eventful 201
article thumbnail

66% of Brands Spent More on Creator Marketing in Past Year

Social Media Today

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

Marketing 205
article thumbnail

International Women’s Day: A Selection of the Best Campaigns on Social Media

Audiense

With a growing number of brands being vocal about the causes they believe in, International Women’s Day on March 8 gives them the perfect opportunity to show their support for women. This year too, brands took to social media and found creative ways to #BreaktheBias, following the 2022 theme. We’ve handpicked some of the best social media campaigns for International Women’s Day 2022 to inspire and motivate you.

Campaign 157
article thumbnail

Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Are you using Snapchat to grow your business? Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Excited? Read on. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.

Analytics 145
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation.

B2B 155
article thumbnail

The Web3 Future

WebInKnow

The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.

Overview 127
article thumbnail

Facebook Needs an Ads Optimization Option for Content Creators

Jon Loomer

Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. When I speak of content creators, I’m referring specifically to bloggers in this case. People whose website content is central to their business.

Content 201
article thumbnail

Twitter Shares New Insights into Rising Topics of Discussion, Based on Analysis of Billions of Tweets

Social Media Today

Twitter's latest report provides valuable insight into some of the key, rising topics of discussion in the app.

Analysis 213
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

6 ways book publishers can use audience intelligence to reach new readers

Audiense

Every author knows that understanding your audience is the key to writing books that sell. The question is, how many publishers take this to heart when planning marketing campaigns? Disconnects in the publishing industry’s supply chain make it tough to get direct feedback from their readers, meaning campaigns are often based on outdated insights.

article thumbnail

How To Delete a Page in Google Docs

BeingOptimist

What is Google Docs? Google Docs is a free web application that lets you create, edit, and save documents and spreadsheets online. The files are easily accessible from any computer with an internet connection and a completely functional web browser. Google Docs is part of a comprehensive suite of online applications provided by and associated with Google.

Google 124
article thumbnail

Jason McClelland of Agolia on Aligning Marketing and Development Teams for Success

Oktopost

CMO Jason McClelland of Algolia takes the hot seat! Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams.

Team 147
article thumbnail

The marketer’s guide to reporting on social video engagement

Sprout Social

“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

How to Choose Facebook Ad Placements

Jon Loomer

When you create a Facebook ad campaign, you have limitless options. You can roll with defaults or make manual changes. When it comes to where your ads appear, which placements should you choose? When creating your ad set, Facebook uses “automatic placements” by default. But, you can manually select placements as well. What should you do?

How To 198
article thumbnail

New Data Transfer Agreement Will Ensure That Facebook and Instagram Remain Operational in Europe

Social Media Today

After reports that Meta may be forced to leave the EU, a new agreement in principle has been reached to secure transatlantic data flows.

Data 198
article thumbnail

How Penguin Random House Spain uses audience insights to target the ideal reader

Audiense

The demands on consumers' time are only increasing. From new TV shows streaming now to that super hyped video game your entire timeline is talking about, entertainment brands are constantly battling for their audience’s time and attention.

Video 147
article thumbnail

TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement

Keyhole.co

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

To stay top-of-mind for your customers, you need to be two things: relevant and valuable. To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.

article thumbnail

Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Trying to decide between Instagram Reels vs. TikTok? You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention.

Platform 121
article thumbnail

Surprise Facebook Ads Conversions

Jon Loomer

Maybe you’re running a campaign for blog traffic. Maybe you’re promoting free opt-ins. When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. The existence of these surprise conversions may alter your impressions of performance.

article thumbnail

Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

Social Media Today

The latest quarterly update from data.ai highlights the key consumer trends in app download activity.

Trends 217
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

What is 3D Engineering Animation- from concept to construction and beyond.

BeingOptimist

Animations have become the new standard for sharing high-level product information, and businesses are increasingly using animation to share, design, and deploy full manufacturing assembly lines. However, you cannot rely on 2D animation to convey what you’re creating, especially when there are so many readily available and usable 3D animation and modeling tools that can transform your designs into computer-screen models that tell the entire story.

article thumbnail

5 Women to Watch in Social Media Marketing

Likeable

Happy International Women’s Day! . We figured there was no better way to celebrate this lovely day than by shouting out some inspirational, intelligent, amazing women who are killing it in the field of social media. These women represent companies big and small in different industries. Some are just starting out in their careers and others are seasoned vets, but the most important thing they have in common is that they are doing great work—oh, and that they were recently on our All the Social La

article thumbnail

Meryoli Arias of Chili Piper on Finding What Works

Oktopost

Chili Piper’s Meryoli Arias takes the hot seat on finding what works. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Episode Summary. Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure.

article thumbnail

All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

If you’re not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners use the platform for purchase inspiration. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022.

Features 116
article thumbnail

Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

Jon Loomer

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. Catalog custom audiences have arrived. Let’s walk through how to create catalog custom audiences and how they are different from a website custom audience. How to Create. When you create a new custom audience, you should now see the option for “Catalog.