February, 2022

Five Reasons NOT To Use LinkedIn as Part of Your Job Search

SocMed Sean

Job hunting is a job by itself, and if you're currently looking for work, chances are you're using social media networks to extend your search, which is a brilliant step. With over 800 million users worldwide, LinkedIn is one of the most popular social networks.

Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push

Social Media Today

Meta looks to add more pressure onto TikTok with an expansion of its video options

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Science-Based Emotion Regulation Skills You Need to Know.

Janet Fouts

When we can be effective with regulating our emotions we just feel better–in that moment and in the future too. Ah, but when we don’t do such a great job managing our emotions, we may rely on unhealthy strategies like avoidance, substance abuse, or overeating.

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10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

One month of 2022 has come and gone, so let’s check in. Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What is Social Selling? A Full Guide for B2B Brands

Oktopost

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor.

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More Trending

5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Is Instagram growing? Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. That’s 73.5 million more users than in 2020. Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens.

Russia Announces Partial Bans on Facebook Amid Escalating Ukraine Conflict

Social Media Today

Russian authorities have sought to ban Facebook amid claims that the platform is censoring state-approved messages

Facebook Removed Thousands of Detailed Targeting Options

Jon Loomer

Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. I covered it on a Pubcast Shot as well. Except, the changes that would be made were far more significant than anyone had expected. Thousands of detailed targeting options were removed on January 19.

Using Pinterest Data to Make Marketing Predictions 2022

Ignite Social Media

As a content creator, it can be challenging to keep up with the newest styles or trends these days. It seems like there is a new “thrill” every week. And because it’s important to create relevant content for your audience, timing is everything.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Milena Farber on Transitioning into a New Role as a Social Media Manager

Oktopost

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Episode Summary.

How Jobs To Be Done can unlock the secret to insight success

Audiense

What if we told you we had a tried-and-tested formula that could help you unlock audience insights that will make your marketing more dynamic, engaging and most importantly, profitable? Enter, Jobs To Be Done. Audience Intelligence

Can Instagram Really Help Me Grow My Career?

SocMed Sean

Instagram quickly became, and continues to be, the social media app of choice for people wanting to show the world who they “really” are. The photo, video and story sharing that Instagram is famous for makes it the app of choice for many.

LinkedIn Previews New Post Analytics, as Well as a New Reaction Emoji

Social Media Today

The new analytics will provide more insight into who, exactly, is reading your LinkedIn posts

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Top Custom Software Development Companies in the US

The Realtime Report

Top Custom Software Development Companies in the US. The needs of end-users are now being met with custom solutions. They are now being provided with amazing UX, boosting their retention and overall satisfaction. These kinds of software products are not limited by any operational system, browser, or mobile platform. They can serve the needs of millions of users without having any downtime.

10 Facebook Website Custom Audience Strategies

Jon Loomer

While cold, broad targeting is popular, I still find warm targeting extremely valuable. I believe this is especially the case for content creators like me. Website custom audiences can be a great tool, and you can use them in many different ways.

Jen Spencer on Where Marketers are Falling Short in Data Storytelling

Oktopost

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary.

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5 Brands Crushing Creativity on TikTok

Ignite Social Media

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices.

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What is the Metaverse, Exactly, and How Will it Change Digital and Social Connection?

Social Media Today

The metaverse is starting to take shape - here's a look at how Meta's looking to dominate the next stage of digital connection

How audience insights helped a world-famous opera house succeed in the digital age

Audiense

It’s no secret that legacy brands often struggle to adapt in the evolving era of digital marketing. Audience Intelligence

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How the Increased Need for Primary Care Leading to Demand for Nurses

Socialmedia.biz

Primary healthcare is essentially the first contact a person with a health issue receives when they seek out health professionals. Primary care is a host of health services provided by nurses, doctors, and pharmacists.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition.

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Solution: Verify Facebook Ads Results with Unique Landing Page and Form

Jon Loomer

The number of conversions Facebook can report is down now compared to years past. This is due in part to incomplete reporting because of iOS 14+ opt-outs as well as the move from 28-day click attribution.

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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As of June 2020, close to 1.8 billion people were recorded to use Facebook at least once a day. Since then, Mark Zuckerberg’s social media giant has only continued to grow.

New Survey Shows that LinkedIn Users Strongly Dislike Unsolicited DMs

Social Media Today

Unwanted DMs were voted the most annoying element of LinkedIn in our latest survey

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The Best Branded Social Media Content of Super Bowl LVI

Likeable

Alright, it’s that time of year again! . Everyone knows the Super Bowl is famous for its TV commercials (some spots this year sold for up to $7 million !), but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well.

Mobile Computer Repair Still in Great Demand: Tips for Startups

The Realtime Report

Mobile Computer Repair Still in Great Demand: Tips for Startups. Once you’ve completed your college courses and have qualified to work as a trainee in computer repair in the UK, you will gain the experience needed to step out on your own if that’s what you’d like to do.

Amisha Gandhi on Building a Meaningful Customer Experience

Oktopost

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Catch all episodes here. Episode Summary.

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Facebook Ads Performance Related to iOS 14

Jon Loomer

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. Even when it’s never clear what’s led to a drop in performance, iOS 14+ often gets blamed. Truthfully, the primary culprit may not be the direct impact of iOS 14+ to drops in performance.