January, 2022

Meta Plans to Establish an NFT Marketplace, Expanding Beyond Profile Pictures

Social Media Today

Meta's longer-term view for the interconnected metaverse will include NFTs - but maybe not in the way you expect

What Is Digital PR & How Does It Improve SEO?

The Realtime Report

What Is Digital PR & How. Does It Improve SEO? The goal of digital PR is to expand a company’s internet presence. Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). What Is Digital PR?

SEO 153
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Inside The Audience of Taylor Swift: A Deep Dive Into the Success of the Album 'Red (Taylor’s Version)'

Audiense

Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis. Audience Intelligence

New Social Media Terms That You Need To Know In 2022

SocMed Sean

Many online users know of popular abbreviations, or even hashtags, like “LOL” (laugh out loud” or “IYKYK” (If You Know, You Know). Though, the communities across social media have created many more words to go into their own, online language that has been crafted across the years.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Oktopost

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Watch the live recording: Episode Summary.

B2B 126

More Trending

Twitter's Coming NFT Profile Display Option Moves to Next Stage of Testing

Social Media Today

The new Twitter NFT display option will provide proof of ownership, helping to address a key concern in the space

Here Are the 5 Best Practices and Tips to Follow in Your Web Design

The Realtime Report

Here Are the 5 Best Practices and. Tips to Follow in Your Web Design. It’s nearly impossible to do business today without an online presence. But where do you start? Start with your website. Today, it’s a well-designed website that is important to helping you build a successful business.

Report 152

What Role Does Audience Data Play in the Shopper Journey of 2022?

Audiense

Everything. The consumer shopper journey today is more dynamic and unpredictable than ever before. It's dynamic because consumers can shop at any time of the day, anywhere they want, and there are hundreds of apps that can deliver a customized shopping experience. Audience Intelligence

Data 132

What does it take to start a career in professional blogging?

SocMed Sean

The internet continues to grow with no end in sight. The internet grows by the addition of information and data, also known as content. As more content is created and published online, opportunities to earn money as a content creator are growing rapidly.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Quick Guide to Social Media Photo Sizes in 2022

Oktopost

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand.

Yes, Facebook Audience Insights Still Exists

Jon Loomer

Is Facebook’s Audience Insights Tool still available? In short — YES! Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. The functionality is quite different, also.

Instagram's the Platform of Focus for Marketers in 2022, According to New Research

Social Media Today

Marketers say that they'll be prioritizing Instagram in 2022, according to our recent survey results

Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

David Meerman Scott

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans.

Sports 107

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

New Year's resolutions: What should be on your marketing radar for 2022

Audiense

From trending conversations and pop culture to breaking news, Twitter is the place to be if you want to stay relevant. With the right Twitter marketing strategies, brands can leverage the platform to connect with their audience and grow their business. Audience Intelligence

Trends 111

Your Guide to Understanding How Hashtags Work on Twitter

SocMed Sean

Social media has taken the world by storm over the past decade and has become one of the premiere ways to grow your brand in the modern generation. One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly.

Swipe-up no more! Say Hello to Link Stickers

Ignite Social Media

Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers” feature that is available to everyone.

Facebook Ad Accounts in Violation of Item 5

Jon Loomer

During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

LinkedIn Launches Test of Audio Rooms, Announces New Formats for Live Events

Social Media Today

New live events options are coming to LinkedIn, including Clubhouse-like audio rooms

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Oktopost

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary.

Team 105

5 B2B Marketing Strategies Your Business Needs to Use

The Realtime Report

5 B2B Marketing Strategies. Your Business Needs to Use. Selling to businesses is a different beast compared to selling to consumers. With business-to-business (B2B), it’s important to use the right strategies to generate leads.

B2B 105

Why Do People Still Use Pinterest in 2022 and Should You?

SocMed Sean

Once upon a time, women shared recipes with index cards that came out of little wooden boxes, young girls and women created collages and vision boards to visualize their future goals and dreams, and we all got our fashion and travel advice and ideas from magazines.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Social Media Newsletters You Should Subscribe to in 2022

Likeable

Happy 2022! If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year.

Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions

Jon Loomer

One of the biggest negative results related to iOS 14+ and browser restrictions that have gone into place during the past year is a drop in targeting effectiveness. The Facebook pixel has become less dependable.

Instagram Launches Initial Test of Algorithm-Free, Reverse Chronological Feed Options In-Stream

Social Media Today

Instagram's new, reverse-chronological feed toggle is coming - but is it really a valuable improvement

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Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Oktopost

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Listen to the podcast: ? Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: ? Subscribe to Our Channel Here. Want to hear more from renowned marketing leaders? Catch all episodes here.

Apple 97

Back to the Basics: Nobody Cares About Your Products (Except You)

David Meerman Scott

The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services. Worst Practices New Rules of Marketing and PR New Rules of Sales & Service Marketing Best Practices

Tips for generating content that helps you grow your TikTok account

SocMed Sean

TikTok has been taking the world by storm. It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators.

Tips 130

6 Easy Canva Video Ideas to Catch Attention (+ Templates)

Socially Sorted

Looking for easy Canva video ideas that stop the scroll and catch attention? In this post, I share 5 Canva video ideas that are super easy to edit for your industry and audience. Video is everywhere and we are constantly being expected to create video for social media. But who has the time?

The First Rule of Facebook Ads: Know the Rules

Jon Loomer

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Ignorance of these rules is negligence. Fail to understand the rules and how to comply with them, and you should expect to get ads rejected.