January, 2022

Meta Plans to Establish an NFT Marketplace, Expanding Beyond Profile Pictures

Social Media Today

Meta's longer-term view for the interconnected metaverse will include NFTs - but maybe not in the way you expect

What Is Digital PR & How Does It Improve SEO?

The Realtime Report

What Is Digital PR & How. Does It Improve SEO? The goal of digital PR is to expand a company’s internet presence. Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). What Is Digital PR?

SEO 153
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Inside The Audience of Taylor Swift: A Deep Dive Into the Success of the Album 'Red (Taylor’s Version)'

Audiense

Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis. Audience Intelligence

New Social Media Terms That You Need To Know In 2022

SocMed Sean

Many online users know of popular abbreviations, or even hashtags, like “LOL” (laugh out loud” or “IYKYK” (If You Know, You Know). Though, the communities across social media have created many more words to go into their own, online language that has been crafted across the years.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Swipe-up no more! Say Hello to Link Stickers

Ignite Social Media

Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers” feature that is available to everyone.

More Trending

Instagram's Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile

Social Media Today

This could provide more capacity to manage how profile visitors view your IG content

Here Are the 5 Best Practices and Tips to Follow in Your Web Design

The Realtime Report

Here Are the 5 Best Practices and. Tips to Follow in Your Web Design. It’s nearly impossible to do business today without an online presence. But where do you start? Start with your website. Today, it’s a well-designed website that is important to helping you build a successful business.

Report 152

What Role Does Audience Data Play in the Shopper Journey of 2022?

Audiense

Everything. The consumer shopper journey today is more dynamic and unpredictable than ever before. It's dynamic because consumers can shop at any time of the day, anywhere they want, and there are hundreds of apps that can deliver a customized shopping experience. Audience Intelligence

Data 132

What does it take to start a career in professional blogging?

SocMed Sean

The internet continues to grow with no end in sight. The internet grows by the addition of information and data, also known as content. As more content is created and published online, opportunities to earn money as a content creator are growing rapidly.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Yes, Facebook Audience Insights Still Exists

Jon Loomer

Is Facebook’s Audience Insights Tool still available? In short — YES! Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. The functionality is quite different, also.

Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

David Meerman Scott

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans.

Sports 106

Meta's Developing and 'Ethical Framework' for the Use of Virtual Influencers

Social Media Today

With the use of digital characters on the rise, regulations are needed to limit potential harm and misuse

5 B2B Marketing Strategies Your Business Needs to Use

The Realtime Report

5 B2B Marketing Strategies. Your Business Needs to Use. Selling to businesses is a different beast compared to selling to consumers. With business-to-business (B2B), it’s important to use the right strategies to generate leads.

B2B 105

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

New Year's resolutions: What should be on your marketing radar for 2022

Audiense

From trending conversations and pop culture to breaking news, Twitter is the place to be if you want to stay relevant. With the right Twitter marketing strategies, brands can leverage the platform to connect with their audience and grow their business. Audience Intelligence

Trends 111

Your Guide to Understanding How Hashtags Work on Twitter

SocMed Sean

Social media has taken the world by storm over the past decade and has become one of the premiere ways to grow your brand in the modern generation. One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly.

Facebook Ad Accounts in Violation of Item 5

Jon Loomer

During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies.

6 Easy Canva Video Ideas to Catch Attention (+ Templates)

Socially Sorted

Looking for easy Canva video ideas that stop the scroll and catch attention? In this post, I share 5 Canva video ideas that are super easy to edit for your industry and audience. Video is everywhere and we are constantly being expected to create video for social media. But who has the time?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Instagram Launches Initial Test of Algorithm-Free, Reverse Chronological Feed Options In-Stream

Social Media Today

Instagram's new, reverse-chronological feed toggle is coming - but is it really a valuable improvement

Feed 169

5 Social Media Newsletters You Should Subscribe to in 2022

Likeable

Happy 2022! If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year.

Back to the Basics: Nobody Cares About Your Products (Except You)

David Meerman Scott

The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services. Worst Practices New Rules of Marketing and PR New Rules of Sales & Service Marketing Best Practices

Why Do People Still Use Pinterest in 2022 and Should You?

SocMed Sean

Once upon a time, women shared recipes with index cards that came out of little wooden boxes, young girls and women created collages and vision boards to visualize their future goals and dreams, and we all got our fashion and travel advice and ideas from magazines.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions

Jon Loomer

One of the biggest negative results related to iOS 14+ and browser restrictions that have gone into place during the past year is a drop in targeting effectiveness. The Facebook pixel has become less dependable.

How to Protect Your Business from Phishing Attacks

The Realtime Report

How to Protect Your Business. from Phishing Attacks. Phishing attacks are as common today as they are costly. In fact, these scams have risen considerably amidst the global COVID-19 pandemic, with the cybercrime scheme’s revenue amounting to over a trillion dollars annually.

New Report Finds Social Media Video Now Sees as Much Consumption Time as Traditional TV

Social Media Today

The report looks at overall media consumption trends in the US, and how the landscape is shifting

Report 169

How to Effectively Leverage Your Social Media Content Offline

Likeable

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants.

Free COVID Tests is a US Government Program That Works Great

David Meerman Scott

At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. How cool is that?

News 94

Tips for generating content that helps you grow your TikTok account

SocMed Sean

TikTok has been taking the world by storm. It’s been a paradise for those in need of shorter forms of entertainment, and it’s been a great platform especially for creatives and content-creators.

Tips 130

The First Rule of Facebook Ads: Know the Rules

Jon Loomer

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Ignorance of these rules is negligence. Fail to understand the rules and how to comply with them, and you should expect to get ads rejected.

Start-Up Accounting: The Mistakes to Watch Out For

The Realtime Report

Start-Up Accounting: The Mistakes to Watch Out For. Starting a new business is unquestionably one of the most exciting things you can do, and fortunately, more people are seemingly taking the plunge. However, it also arrives with plenty of added responsibilities.