Jon Loomer
JANUARY 2, 2022
If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Ignorance of these rules is negligence. Fail to understand the rules and how to comply with them, and you should expect to get ads rejected. Do it often and plan to get your ad account, page, or Business Manager disabled.
The Realtime Report
JANUARY 24, 2022
Here Are the 5 Best Practices and. Tips to Follow in Your Web Design. It’s nearly impossible to do business today without an online presence. But where do you start? Start with your website. Today, it’s a well-designed website that is important to helping you build a successful business. 1. Select A Website Development Platform. Can you design and code a website from scratch?
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Audiense
JANUARY 11, 2022
Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis.
Social Media Today
JANUARY 12, 2022
TikTok's biggest stars represent some of the biggest content trends in the app, which can provide a better perspective on what works.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite Social Media
JANUARY 7, 2022
Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers” feature that is available to everyone. BEFORE: Swipe Up. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts.
Oktopost
JANUARY 10, 2022
Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Watch the live recording: Episode Summary. Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Hootsuite
JANUARY 13, 2022
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). Not clued in just yet? Don’t worry, we’ve got you covered.
Audiense
JANUARY 25, 2022
Everything. The consumer shopper journey today is more dynamic and unpredictable than ever before. It's dynamic because consumers can shop at any time of the day, anywhere they want, and there are hundreds of apps that can deliver a customized shopping experience.
Social Media Today
JANUARY 5, 2022
Meta's added some handy new options fo Facebook Creator Studio, which could help drive better response with your posts.
Sprout Social
JANUARY 4, 2022
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
JANUARY 8, 2022
People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Every social channel has specific size requirements for cover photos, profile photos, and image posts, and it is important that you are aware of the sizing and any space restrictions so that your cover photo looks great on each channel and on each device.
Jon Loomer
JANUARY 11, 2022
Facebook is redesigning the objective-selection process in Ads Manager. They’re calling it ODAX: Outcome-Driven Ad Experiences. This update is, as always, a slow roll-out. As of the date of writing this, I don’t have it. That limits the amount of information I can provide. But, there is some info available. I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts.
Hootsuite
JANUARY 13, 2022
Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved. And remember, we’ve got you every step of the way. In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your po
Audiense
JANUARY 19, 2022
From trending conversations and pop culture to breaking news, Twitter is the place to be if you want to stay relevant. With the right Twitter marketing strategies, brands can leverage the platform to connect with their audience and grow their business.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
JANUARY 14, 2022
The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners.
Sprout Social
JANUARY 3, 2022
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.
WebInKnow
JANUARY 18, 2022
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.
Jon Loomer
JANUARY 25, 2022
One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window. Understanding Aggregated Event Measurement.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Socially Sorted
JANUARY 25, 2022
Looking for easy Canva video ideas that stop the scroll and catch attention? In this post, I share 5 Canva video ideas that are super easy to edit for your industry and audience. Video is everywhere and we are constantly being expected to create video for social media. But who has the time? It can […]. The post 6 Easy Canva Video Ideas to Catch Attention (+ Templates) appeared first on Socially Sorted.
Hootsuite
JANUARY 12, 2022
Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger , David After Dentist , and the still very relevant Leave Britney Alone ? Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts.
Social Media Today
JANUARY 12, 2022
The new Twitter NFT display option will provide proof of ownership, helping to address a key concern in the space.
Sprout Social
JANUARY 12, 2022
Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
JANUARY 20, 2022
Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary. Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s h
Jon Loomer
JANUARY 10, 2022
Auction Overlap, most often confused with “audience overlap” is a potential issue faced by Facebook advertisers, usually because they are targeting similar audiences in multiple ad sets. In this post, let’s discuss what Auction Overlap is, why and when it can be bad, how to detect it, and what to do about it. What is Auction Overlap?
Forbes Social Media
JANUARY 5, 2022
Sweden has created a new government agency dedicated to fighting disinformation, particularly from foreign governments such as Russia, China and Iran.
Hootsuite
JANUARY 6, 2022
So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Now you want to post your own. First step? Learn how to edit videos on Tiktok. We know it can be intimidating to learn (and follow) the editing trends, unwritten rules, and best practices for making videos for TikTok.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
JANUARY 19, 2022
YouTube has gradually been moving away from original programming for some time, and will now completely shut down its Originals projects.
Sprout Social
JANUARY 19, 2022
Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning. And our seven-step product launch checklist has you covered. We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step.
Likeable
JANUARY 4, 2022
Happy 2022! If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year. They’ll not only curate the industry news and trending topics you need to know, but they’ll give you tips and strategies when it comes to planning your social media content as well. 1.
Jon Loomer
JANUARY 24, 2022
On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. I didn’t have the update at the time, so I could only share what was public knowledge. While I’m still waiting on it for my main ad account, I do have access to it from my inactive ad accounts (because of course I do).
WebInKnow
JANUARY 25, 2022
At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. How cool is that?
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