October, 2015

Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Guest post by Brooke Cade. Social media has changed the way we interact with each other. Not only on a personal level, but also of course in business.

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5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content.

Search Engine Optimisation Benefits For Small Organizations

SocialFish

Small business owners that do not use professional SEO services do not actually make the most of their online presence. They basically miss out on huge possible profits. Even so, most site owners do not fully understand how important search engine optimisation is for their online entities.

Storytelling through the Eyes of a Child

Waxing UnLyrical

As a mother of three kids, I’m no stranger to story time. Stories are magical and inspiring. They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook.

More Trending

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.

Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

She friended me on Facebook. Not once, not twice, but a few times. Her profile photo made her look fantastic. Clearly, the plastic surgery worked. The way she flaunted her assets in photo after photo made her a prime candidate for some Sports Illustrated spread.

Why Associations Should Be Planning Their LinkedIn Exit Strategy

SocialFish

Ah, LinkedIn…where would my blogging be without your Groups feature?

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. Each individual aspect of a PB&J has its merits, but it’s when they co-mingle that the tastiness factor goes through the roof.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content?

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3 Ways You’re Scaring Customers On Social Media

Firebelly

Halloween is almost here. Is your brand tricking customers more than treating them on social media? WHY YOU’RE SCARING PEOPLE. You’re inaccessible and hard to find. Your customers can’t find you. Your social profiles aren’t optimized for search.

Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

Often times reading Twitter feeds can seem almost post-apocalyptic. A vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case. never fear, there’s always Twitter.

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What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Ultimate Guide to Social Marketing for an Ecommerce Business

SocialFish

Think about how many social media accounts you currently have for your online store. Is it zero? Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers.

5 Useful Tips for Working From Home

Idaconcpts

Are you ready to quit the daily grind? Or maybe you’ve already become your own boss, but you’re struggling to match your old pace or worried about meeting your new quotas.

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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Denys Prykhodov / Shutterstock.com. Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it.

Tips for Using Keywords When Writing Blog Post

Kikolani

Search engine optimization is easy. All you need to do is use automated software that launches popular keywords, so you can includes those words and phrases into your content, right? Wait; it’s not that easy!

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5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.

Draw Me a Story: Six Storytelling Lessons From Cartooning

Waxing UnLyrical

Guest Post by Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

86 Speakers to See at Pubcon Las Vegas 2015

Bill Hartzer

So, every time that I attend a Pubcon conference (PubCon South Florida, PubCon Austin, PubCon Las Vegas, etc.) I hand-pick a list of speakers that you absolutely must see.

Social Media Management Must-Have: ScheduGram

Firebelly

In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. It doesn’t schedule posts to Instagram. That’s where ScheduGram comes in. Must-Have: ScheduGram.

How Facebook is Slowly Strangling Twitter

Convince & Convert

Image via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video. A more robust ad platform.

10 Online Tools to Make Content Like a Pro

Kikolani

What’s a blog without great content? There are plenty of examples all over the Internet: blog posts with luring titles, but boring content that makes you sorry you ever clicked the link. If you want to be different, you have to think about every single aspect of the articles you create.

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AWESOME WEBINAR ALERT: How to Make Money from Social Media

SocialFish

Frustrated with trying to figure out how to make money from all that time and effort you spend on social media? What if you knew 10 influencers to multiply your conversions to one million? .

Monday Roundup: Best of SBC + #socialPR Launchpad

Waxing UnLyrical

Warning: a bit of SSP ahead. If you’re down with that, read on. If you’re not, move along, nothing to see here, folks, go back to your homes. So: over the years, I feel like I’ve shared a million dollars (or more) worth of great info on the blawg, but a million dollars isn’t cool.

Take the pledge, #putdownthephone before you kill somebody

Janet Fouts

I love live-stream apps and I’ve seen some amazing Periscope broadcasts. Sadly I’ve also seen some really scary stuff including a well know ‘scoper driving in the car with his wife and small kids while periscoping to a bunch of people how great his life is.

Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

I caught up with Jesse Laffen, our principal consultant on all things conversion. The man has been there and done it – and burned the t-shirt.