October, 2015

Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Guest post by Brooke Cade. Social media has changed the way we interact with each other. Not only on a personal level, but also of course in business.

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5 Reasons Snackable Content is (Still) Awesome

Visually SM

If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content.

Search Engine Optimisation Benefits For Small Organizations

SocialFish

Small business owners that do not use professional SEO services do not actually make the most of their online presence. They basically miss out on huge possible profits. Even so, most site owners do not fully understand how important search engine optimisation is for their online entities.

Storytelling through the Eyes of a Child

Waxing UnLyrical

As a mother of three kids, I’m no stranger to story time. Stories are magical and inspiring. They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers.

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More Trending

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well.

Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

Often times reading Twitter feeds can seem almost post-apocalyptic. A vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case. never fear, there’s always Twitter.

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Why Associations Should Be Planning Their LinkedIn Exit Strategy

SocialFish

Ah, LinkedIn…where would my blogging be without your Groups feature?

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. Each individual aspect of a PB&J has its merits, but it’s when they co-mingle that the tastiness factor goes through the roof.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook.

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Denys Prykhodov / Shutterstock.com. Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing.

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What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Ultimate Guide to Social Marketing for an Ecommerce Business

SocialFish

Think about how many social media accounts you currently have for your online store. Is it zero? Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce.

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Guest Post by Kristin Piombino. Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers.

Tips for Using Keywords When Writing Blog Post

Kikolani

Search engine optimization is easy. All you need to do is use automated software that launches popular keywords, so you can includes those words and phrases into your content, right? Wait; it’s not that easy!

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Social Media Management Must-Have: ScheduGram

Firebelly

In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. It doesn’t schedule posts to Instagram. That’s where ScheduGram comes in. Must-Have: ScheduGram.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

86 Speakers to See at Pubcon Las Vegas 2015

Bill Hartzer

So, every time that I attend a Pubcon conference (PubCon South Florida, PubCon Austin, PubCon Las Vegas, etc.) I hand-pick a list of speakers that you absolutely must see.

How Facebook is Slowly Strangling Twitter

Convince & Convert

Image via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video. A more robust ad platform.

5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.

Monday Roundup: Best of SBC + #socialPR Launchpad

Waxing UnLyrical

Warning: a bit of SSP ahead. If you’re down with that, read on. If you’re not, move along, nothing to see here, folks, go back to your homes. So: over the years, I feel like I’ve shared a million dollars (or more) worth of great info on the blawg, but a million dollars isn’t cool.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

10 Online Tools to Make Content Like a Pro

Kikolani

What’s a blog without great content? There are plenty of examples all over the Internet: blog posts with luring titles, but boring content that makes you sorry you ever clicked the link. If you want to be different, you have to think about every single aspect of the articles you create.

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Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

I caught up with Jesse Laffen, our principal consultant on all things conversion. The man has been there and done it – and burned the t-shirt.

Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

She friended me on Facebook. Not once, not twice, but a few times. Her profile photo made her look fantastic. Clearly, the plastic surgery worked. The way she flaunted her assets in photo after photo made her a prime candidate for some Sports Illustrated spread.

70% of B2B Marketers Want More Quality Leads

Convince & Convert

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Whether we are talking about content, customers, or leads, there it is. It even happens when we plan out our workday, decide what to eat, and choose where to go on vacation.

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AWESOME WEBINAR ALERT: How to Make Money from Social Media

SocialFish

Frustrated with trying to figure out how to make money from all that time and effort you spend on social media? What if you knew 10 influencers to multiply your conversions to one million? .

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. If you hear crickets when you tell your brand’s story, don’t give up just yet.

Why My Blog is a Hog and Tips for YOU

Kikolani

Bloggity, blog, blog. Sloggity, slog, slog. What I’ve learned. Is a blog is a hog! It hogs my time. It hogs my thoughts. But I also think. I like it a lot. I’m here to tell you some of what I’ve learned.

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Could Google Authorship Make a Comeback?

Bill Hartzer

This week, during the PubCon conference here in Las Vegas, Nevada, there was talk that Google Authorship could potentially make a comeback. As you might recall, back in June 2014, Google removed authorship photos from the search results.

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