February, 2012

Report: Managing personal relationships online

Sherrilynne Starkie

Apparently, Canadians like to use of technology to manage their personal relationships. So much so they tend not to worry about family due to technology advances helping to keep people connected. This is the finding of a report published this week by Rogers (client).

Report 331

7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

I’ve been fascinated by the way the Komen drama – over its new grant policies resulting in withdrawing funds for most of the Planned Parenthood programs that were formerly recipients – has been unfolding. Kind of like watching a train wreck, isn’t it?

10 Tips For Taking A Vacation From Social Media

SocMed Sean

I’m making the official call. Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. On TV, in magazines, on the sides of buses, at work, at your kid’s soccer game, and in the bathroom stall next to you.

Tips 279

How Brands Use Pinterest

Mindjumpers

Tweet Pinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. No doubt, the popularity of the network has exploded. Back in December, Pinterst counted over 7 million unique users, compared to 1.6

Brands 278

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors.

More Trending

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.

L-O-V-E for Social Businesses on Valentine’s Day

Waxing UnLyrical

So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!!

Bloggers: Would You Rather Be First Or Right?

SocMed Sean

To all my blogger friends, I would love to hear opinions on whether it is more responsible for us to be right vs. first when reporting information. Is speculation okay? Is it useful?

How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is, except in Canada. Results of the 2012 Canadian Trust Barometer.

5 Good Ideas for News Media Facebook Pages

Adam Sherk

What are news organizations doing to increase user activity and engagement on their Facebook pages?

News 216

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network.

Why Protecting Your Twitter Profile is a Bad Idea

Waxing UnLyrical

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Reasons Why Pinterest May Succeed Where Google+ Has Failed

SocMed Sean

Unless you have been living under a rock or on an island populated primarily by men, you have likely heard a slight shift in the vocabulary of the women around you.

Google 259

Timeline Is Rolled Out For Pages

Mindjumpers

Tweet As anticipated, Timeline is being rolled out for Pages. Admins now have have the option to publish Pages in Timeline view. All pages will automatically get the new design on 30 March, 2012. Here are some of the features we made notice of at first glance: - Pages will also get a cover photo.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced?

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke.

Data 214

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion.

#HAPPO Chat Alert: Tips for Starting Your New Job on the Right Foot

Waxing UnLyrical

So you got the job … now what? This is something we all have to deal with, or have dealt with, at some point. It’s exciting to start a new job, but you want to make sure you start off right, don’t you? After all, so often how you start is a precursor for how your career will go.

Tips 250

So What’s The Big Deal About Google + Your World? Will It Kill Facebook And Twitter?

SocMed Sean

Here we go again…Google treading in areas that it just doesn’t seem to “get” Don’t get me wrong. I am a HUGE Google fan, owning Android phones, using GMail as my email client, and Chrome as my primary browser. And, of course, I use Google as my search engine of choice.

Google 228

The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest.

Sh*t Social Media People Say

Firebelly

The sh*t people say meme won’t die. And that’s okay. People are saying some funny stuff. Let’s take a look at some of the top videos about what “social media people” say. I may be guilty of saying a few of these things myself. Sh*t Social Media Experts Say.

Meme 269

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? Be authentic.” ” Are you tired of hearing this? Truth be told, I am, a little.

Technology and the New Workplace Currency [Infographic]

SocialFish

Cisco has recently come out with a new study, the 2011 World Technology report , that looks at the [internet] habits of college students and young professionals entering the workforce.

Report 262

How Will Timeline Work on Facebook Pages?

Mindjumpers

Tweet As Facebook Timeline has been rolled out for individual profiles, there has been much talk about whether Timeline will also be a reality for brand Pages and when this will happen.

Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post.

Remix 253

Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

We wanted to do our photo shoot with Kyle but this will have to do. The guy opposite me at an upscale Indianapolis restaurant is telling me about being ready for “even bigger things” Meet Kyle Lacy. Many of you already know him. His passion and determination is palpable.

ROI 257