January, 2012

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.

The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

There is no doubt that 2012 is going to be THE year of social media.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan


What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time.

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Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The State of Social Media In The UK


Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies.

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR.

More Trending

Your Blog Stinks! You Should Quit!

SocMed Sean

What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2.

Facebook Small Business Boost: Free Ads for Small Businesses


Calling all small business owners!

Facebook study confirms there’s no echo chamber online


"People are more likely to share information from their strong ties, but because of their abundance, weak ties are primarily responsible for the majority of information spread on Facebook.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S. governors, senators and congressional representatives use it, as do 87 of the Billboard Top 100 musicians. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. So how can marketers and PR professionals use Twitter more effectively? What’s the best way to build a quality, relevant Twitter following? Of the hundreds of third party Twitter tools out there, which are really worth utilizing? How can Twitter to used to support SEO efforts? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. 40 Examples Of Creatively Designed Twitter Backgrounds by Tripwire Magazine. Got a boring Twitter background and need some inspiration to help you liven it up? Dustin Betonio here presents 40 “awesome and creatively designed Twitter backgrounds which use various and innovative illustrations to create a visually attractive and appealing look to their profiles” to get your creativity kick-started. 25 Suggestions For How To Use Twitter by Dave Fleet. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. 10 Twitter Features You Might Be Missing by GigaOM. Aliza Sherman highlights 10 features of Twitter that not all users may be aware of–including a few that may be news even to power users–such a list of helpful Twitter keyboard shortcuts. How We Increased Our Twitter Followers By 250% – Whiteboard Friday by SEOmoz. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Top 7 Ways to Save Time on Twitter by OPEN Forum. Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” 20 Guidelines for Twitter Success by Global Copywriting. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., answer every mention), Never Fail To (e.g., say “thank you”), Things NOT To Do, and “Keep in Mind.” The Ultimate Guide to Twitter Marketing by Copyblogger. Curating the curator here, as Gabrielle Conde links to and summarizes 100 educational posts about Twitter, covering the gamut from setting up a Twitter account to using hashtags to marketing and prospecting strategies, from authors like Marian Schembari , Michael Brenner and the ebullient Diana Adams. 12 Most Stimulating Twitter Chats by The 12 Most. If you’ve never sat in on a Twitter chat, it’s quite an experience. If you have, you understand the metaphorical meaning of “drinking from a fire hose.” Think of those people-talking-over-each-other Sunday morning political talk shows and multiply it by a large number. In some cases, a very large number. Among the 12 best Twitter chats chosen here by Daniel Newman are Blogchat, hosted by Mack Collier ; GetRealChat, moderated by the exuberant Pam Moore ; and LeadershipChat, hosted by my fellow Lebronian Lisa Petrilli and Steve Woodruff. The Right Way to Build Brand(s) via Twitter by iMedia Connection. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact. 55 Tips to Get Retweeted on Twitter by ZoomFactor. The awesome Pam Moore supplies an extensive list of tips for getting retweeted more frequently and consistently, such as using your real picture, knowing your audience, knowing Twitter lingo, and making people laugh, cry, or learn something. The Hidden Guide to Using Twitter Effectively by KISSmetrics. ** 5 STARS. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily. Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2% of online adults creating 80% of the influence from impressions. The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8% of online adults creating 80% of the posts, comments, rating—they are small in number, but strong in power when it comes to influencing others.” Twitter’s New Look and Feel. Twitter gets new, Facebook-like feeds & features by DevBeat. Jolie O’Dell summarizes the changes in Twitter’s new interface, such as the “new Activity tab, which shows all the non-tweet activity from people you follow. You can see new follows from your friends, friends’ retweets and their favorites.” Overall, the UI is an improvement—with the exception of losing the ability to see how many lists a person is on. Hopefully, Twitter listens to user feedback and restores that feature. Twitter Just Announced Brand Pages and a Redesign – What are all the details and why does it look like Facebook? by iMedia Connection. Katelyn Watson explains how Twitter’s recently announced brand pages work, what Twitter is aiming to accomplish with the redesign, and the benefits brand pages will provide to marketers. Twitter Tuesday: Twitter’s New Changes – What You Could Expect by Hubze Blog. David Foster summarizes Twitter’s design changes and new capabilities, including four-tab navigation and the ability to embed tweets on any website. Twitter and SEO. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog. In this somewhat long-winded but thoroughly researched post, John Doherty describes a number of experiments he ran to determine the effect of Tweets on a page or blog post ranking. The conclusion? Even a single tweet helps a page or post get indexed more quickly, though it has little effect on rankings. Retweets from relevant and highly influential Twitters, however, can have a significant impact on ranking. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. Anum Hussain details seven techniques for optimizing your Twitter presence for search, among them, “Don’t completely believe the “nofollow” warning…both Google and Bing (have) confirmed that tweeted links are in fact a signal for a search engine’s organic and news rankings,” create a special list of Twitter keywords, and use 1-2 core keyword phrases in your bio. Finding Twitter Followers and Interesting Twitterers to Follow. How To: Get More Qualified Followers on Twitter by Social Media Today. Tracy Gold suggests eight tactics for increasing your Twitter following the right way—gradually building a relevant group of followers by using best practices such as hashtags, retweets and replies, as well as creating and adding followers to lists. How to Find Twitter People that Don’t Suck by Soshable. JD Rucker presents a series of steps, starting with defining your goals on Twitter, to help find quality people to follow on Twitter. Each section is divided into guidelines for personal accounts and for business. How to Get More Followers on Twitter by Graywolf’s SEO Blog. Michael Gray lays out an effective seven-step fan for gradually building a relevant Twitter following, starting with “raiding” the accounts of competitive and complementary Twitter accounts and using tools like Raven Event Tracking and manageflitter. Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring. 9 Twitter Tips for B2B Marketing Success by Modern B2B Blogs. Maria Pergolino shares nine tips for B2B marketing success on Twitter, such as sharing the workload for the corporate Twitter account among several people, sharing valuable content, and using Twitter tools (see below) to maximize productivity. Twitter for PR and Media Pros. 9 easy steps to add Twitter to your PR mix by ragan.com. The illustrious Anne Deeter Gallaher lays out a nine-step path to Twitter expertise for PR professionals, including using TweetDeck to follow multiple topics of interest simultaneously. 4 Ways to Build Your Influence on Twitter by Laura Kinoshita. When building influence on Twitter, start by following 10-20 people with modest follower counts (which makes it easier for you to stand out) who are connected to a key influencer in your market, then gradually build an influencer map for your industry. Twitter Launches Twitter for Newsrooms by BizCloud. A review of the Twitter for Newsrooms guide, designed to “help reporters get the most out of the micro-blogging service. The guide contains valuable resources that will educate journalists and media organizations on how to best leverage various Twitter tools for finding sources, publishing their stories, and also for promoting their content.” Something PR professionals may want to take a look at as well. Twitter Tools. Headhunters Using Twitter – The New Productivity Check by Minervity. Though his English is a bit spotty, Richard Darell provides helpful reviews of eight tools corporate recruiters can use to evaluate potential hires (and the rest of can use to evaluate anyone) on Twitter, including Retweet Radar and Twitalyzer. These Two Twitter Clients Are The Best Conversation Agents for Digital Marketers by iMedia Connection. Noting that “88% of small businesses and 74% of midsized organizations now use Twitter as their social media application of choice. However, marketers do have a preference when choosing their conversation agent,” Courtney Wiley reviews her two favorite Twitter clients. 15 Useful Twitter Tools for B2B Social Media by Social Media B2B. Frequent best-of contributor Adam Holden-Bache reviews 15 helpful tools for managing Twitter, including Twtpoll for polling, Tweetreach to see how far your tweets travel, and Backtweets for better Twitter search. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur. Chris Norton sorts through the hundreds of Twitter measurement tools available and reviews his top 10 here, among them TweetStats and Twitterholic. Two Great Twitter Visualization Tools: Twiangulate & MentionMap by Affiliate Marketing Blog. Geno Prussakov reviews two helpful tools for finding relevant new Twitter followers. Twiangulate , which looks very cool, lets you “see the biggest (or the most influential) followers of any two or three Twitter users, as well as mutual followers and mutual friends, compare lists, and do much more,” according to Geno. 5 Great Twitter Track Tools to Organize Followers by Search Engine Journal. Noting that unlike other social networking sites, Twitter is an “open-format chat setting that invites communication and connections with anyone who happens by. This is why you might need a little extra something to help keep track of all of your followers,” Ann Smarty reviews five helpful tools to help accomplish that task. 10 Twitter Tools to Increase Your Productivity by SloDive. Leo Widrich outlines the features of 10 popular Twitter tools (including his own Buffer App for scheduling tweets) as well as what makes each one “killer.” Twitter Noise Reduction: The Twit Cleaner by Social Marketing Forum. Jim Ducharme review Twit Cleaner , a handy tool to help keep your tweet stream clean by identifying people you follow who are Dodgy (spam phrases, @ spamming, duplicate links etc.), Absent (o updates in a month, or fewer than 10 tweets), Repetitive (igh numbers of duplicate tweets or links) or guilty of other Twitter sins. You can also have the tool evaluate your own behavior to make sure you aren’t crossing any lines. 6 Ways To Monitor Your Brand On Twitter by OPEN Forum. Heather Allard discusses six tools for monitoring brand conversations on Twitter, including Backtweets, Monitter and Sprout Social. Organize Your Twitter Following with Formulists by Business2Community. Kristi Hines explains the features of Formulists , “a service that will allow you to create customized Twitter lists and automatically update those lists with new followers that fit your specifications”—ideal for organizing large numbers of Twitter followers without manually picking through all of your followers. How Twitter Web Analytics Will Help Your Business by PCWorld. Angela West looks at how Twitter analytics (based on their acquisition of BackType ) work and the key benefits they provide to business users. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. Neal Schaffer recommends HootSuite , Buffer, tweetspinner , Triberr and other tools for functions like SEO and content curation among his favorites. 14 Twitter Tools for Enterprise Business by Sprout Insights. In a slightly different twist, Susan Gunelius presents 14 useful Twitter tools based on the function that would benefit from them (Marketing and Customer Service, Human Resources, and Communications and Networking). 10 Tools to Significantly Increase Your Twitter Efficiency by arkarthick.com. Guest poster Leo Widrich details his top ten tools for Twitterers to “check out to step up your Twitter game and significantly increase your efficiency,” including Twinbow , Buffer, Tweriod and PeerIndex. Twitter Facts and Stats. Twitter Growth Skyrockets, Settles Privacy Case With FTC by MediaPost Online Media Daily. Laurie Sullivan reports on some interesting Twitter statistics, such as that Twitter users now collectively post about one billion tweets per week, and mobile use has increased 182% in the past year. Twitter Stats that will 100% get you tweeting by Carvill Creative. Michelle Carvill amplifies some stats to win over Twitter skeptics, among them: there are 200,000,000 registered Twitter users,with 450,000 new accounts created each day. There are 1.6 billion Twitter search queries every day. The majority of twitter users are between the ages of 30 and 49. And 67% of users are likely to recommend a brand they follow to others. Big Brands Tested On Twitter Effectiveness by MediaPost Online Media Daily. Mark Walsh reports on an experiment by a digital agency “not to see whether corporate Twitter hands could answer tough questions, but to find out if they would engage in a conversation at all.” Among the findings: of the Fortune 50 companies in the study, 16 apparently don’t have corporate Twitter account. of the remaining 34, 23 responded to the test tweets, with GM, UPS and Best Buy responding most quickly. Twitter: The Single-Greatest Relationship and Branding Tool by Bruce Clay. Guest author Shannon Downey extols the virtues of Twitter for enabling Tweetups and shares some interesting stats showing that brand followers on Twitter are roughly twice as likely as brand fans on Facebook to purchase a brand after following, and 50% more likely to recommend it. Twitter’s Changing Complexion by iMedia Connection. Daniel Flamberg shares some fascinating intelligence on Twitter users, such as that: • 72% of active Twitter users are bloggers. • 61% write at least 1 product review per month. • 56% write articles for third-party sites. Twitter By The Numbers: Are You Listening to 100 Million Voices? by B2B Marketing Insider. Michael Brenner makes the business case for using Twitter, answers some common questions about the network and shares a selection of stats like: 84% of U.S. state governors, 82% of U.S. congressional representatives and 83% of senators use Twitter. 87% of Billboard’s top 100 musicians are there. And more than half of all Twitter users log in daily. Social Media Marketing Twitter Adam Holden-Bache Aliza Sherman Angela West Ann Smarty Anne Deeter Gallaher Anum Hussain big four social networks Chris Norton Courtney Wiley Daniel Flamberg Daniel Newman Dave Fleet David Foster David Sonn Derek Edmund Dustin Betonio Gabrielle Conde Heather Allard JD Rucker Jen Lopez Jim Ducharme Jolie O'Dell Katelyn Watson Kristi Hines Laura Kinoshita Leo Widrich Leyl Master Black Maria Pergolino Michael Brenner Michael Gray Michelle Carvill Neal Schaffer Pam Moore Sarah Mitchell Shannon Downey Susan Gunelius Tracy Gold Twitter and SEO Twitter marketing

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Letter to My Younger Self

Waxing UnLyrical

A few months ago, I came across Nancy Davis ‘ Letter to my Younger Self. It was very touching, and I promised her I would write such a post myself. Seeing as how my birthday is approaching (Sunday!), this is it.

SOPA explained

Sherrilynne Starkie

On Wednesday of last week it went dark in many corners of the Internet. Thousands of websites went black in protest of a bill currently being considered by Congress in the USA: the Stop Online Privacy Act (SOPA).

The State of Social Media Marketing– Annual Survey Report


Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012.

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Social Media Comic – Why Don’t Our Customers Like Our Facebook Page?

SocMed Sean

Rule number one of succeeding in social media is to first ensure that you have a product or service that your customers like.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The flow, the stream and the firehose: social is at the end of the beginning


Read this great post by Stowe Boyd: The End Of An Age, Or The End Of The Beginning?

News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing.

PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait.

Will the CoTweet gamble pay off?

Sherrilynne Starkie

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. Image via CrunchBase. ExactTarget , the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage. CoTweet will cease to be and SocialEngage will not offer a free service.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Social Media Has Changed Public Relations For Brands


Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard.

Celebrating A Birthday – Twitter Style

SocMed Sean

Yes…I’m a bit of a social media geek and I work with a bunch of social media geeks too. The team understands that social media is about people. It’s about creating and maintaining individual connections. It’s about learning about someone and making a difference in their life.

Latest Social Media Tool Tips You Need To Know


There has been so much going on lately in the social media blogosphere that it seems the most efficient way to let you know the most important stuff is in a quick round-up post. So here’s the latest on: Google+ and Google search. Google+ Brings Out The Big Guns (SocialMouths).

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My 2012 Reading Challenge: 36 Books

Dave Fleet

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. That’s one every two weeks. In 2010 I managed 26 books; last year I managed 32.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

15 Top iPhone Apps for Work and Play

Waxing UnLyrical

The other day, my brother sent me a message asking me what apps I was currently using on my iPhone. As I went down the list of my FUAs (Frequently Used Apps), I realized there are a lot that I simply assume everyone else is using… but maybe they’re not.

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Disney, Facebook top social media awards | Sherrilynne Starkie

Sherrilynne Starkie

How Air China Used Facebook Check-Ins for Their New Campaign


Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used.

Easily Turn Your Nook Color Into A Full Android Table Without Voiding The Warranty

SocMed Sean

Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out.

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How do you prepare for unpredictability?


Anna Caraveli, our newest columnist , has a thought-provoking post over at the Demand Perspective called Engaging New Generations: Is it a Numbers and Data Game? An excerpt (my bold): Do we develop future members with formulas about how they behave with the only determinant being age?

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them.

Managing Negative Comments in Social Media

Waxing UnLyrical

Guest post by Yvette Pistorio. If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. The best tip I can give: don’t take them personally.

Search plus your world

Sherrilynne Starkie

Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Image via CrunchBase. It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results.

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Social Design for Social Success


Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem.

2011 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

2011 was a great year for my blog and I appreciate everyone who stopped by to check it out. The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips.