January, 2012

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle.

The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

There is no doubt that 2012 is going to be THE year of social media.

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week.

Film 282

More Trending

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks.

Your Blog Stinks! You Should Quit!

SocMed Sean

What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2.

The State of Social Media In The UK

Mindjumpers

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies.

Facebook study confirms there’s no echo chamber online

SocialFish

"People are more likely to share information from their strong ties, but because of their abundance, weak ties are primarily responsible for the majority of information spread on Facebook.

Study 269

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Small Business Boost: Free Ads for Small Businesses

Firebelly

Calling all small business owners!

A Letter to My Younger Self

Waxing UnLyrical

A few months ago, I came across Nancy Davis ‘ Letter to my Younger Self. It was very touching, and I promised her I would write such a post myself. Seeing as how my birthday is approaching (Sunday!), this is it.

Google’s new privacy policy

Sherrilynne Starkie

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Sharing Avalanche [Infographic]

Mindjumpers

Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there!

The flow, the stream and the firehose: social is at the end of the beginning

SocialFish

Read this great post by Stowe Boyd: The End Of An Age, Or The End Of The Beginning?

Social Media Comic – Why Don’t Our Customers Like Our Facebook Page?

SocMed Sean

Rule number one of succeeding in social media is to first ensure that you have a product or service that your customers like.

PR vs. Journalism: Why Rivalry Hurts Both

Waxing UnLyrical

While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Top Twitter trends for 2011

Sherrilynne Starkie

This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media.

Trends 324

Using Pinterest for Business: 5 Must-Reads

Firebelly

Below are 5 must-reads on using Pinterest for business that we wouldn’t want you to miss. How and Why to Use Pinterest for Business. By John Jantsch These days we get a new “it” thing every few months. Right now a newish service called Pinterest qualifies as next year’s Google+ or Twitter.

B2B 237

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012.

Survey 260

Latest Social Media Tool Tips You Need To Know

SocialFish

There has been so much going on lately in the social media blogosphere that it seems the most efficient way to let you know the most important stuff is in a quick round-up post. So here’s the latest on: Google+ and Google search. Google+ Brings Out The Big Guns (SocialMouths).

Tools 251

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Celebrating A Birthday – Twitter Style

SocMed Sean

Yes…I’m a bit of a social media geek and I work with a bunch of social media geeks too. The team understands that social media is about people. It’s about creating and maintaining individual connections. It’s about learning about someone and making a difference in their life.

15 Top iPhone Apps for Work and Play

Waxing UnLyrical

The other day, my brother sent me a message asking me what apps I was currently using on my iPhone. As I went down the list of my FUAs (Frequently Used Apps), I realized there are a lot that I simply assume everyone else is using… but maybe they’re not.

iPhone 244

SOPA explained

Sherrilynne Starkie

On Wednesday of last week it went dark in many corners of the Internet. Thousands of websites went black in protest of a bill currently being considered by Congress in the USA: the Stop Online Privacy Act (SOPA).

News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing.

How Social Media Has Changed Public Relations For Brands

Mindjumpers

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard.

How do you prepare for unpredictability?

SocialFish

Anna Caraveli, our newest columnist , has a thought-provoking post over at the Demand Perspective called Engaging New Generations: Is it a Numbers and Data Game? An excerpt (my bold): Do we develop future members with formulas about how they behave with the only determinant being age?

Easily Turn Your Nook Color Into A Full Android Table Without Voiding The Warranty

SocMed Sean

Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out.

iPad 254

Managing Negative Comments in Social Media

Waxing UnLyrical

Guest post by Yvette Pistorio. If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. The best tip I can give: don’t take them personally.