December, 2011

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses.

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Once upon a time, I Believed in the Fairytale of Klout

Unspoken

Klout has made some dramatic changes in the past few weeks, which has led the Social Media ecosystem to ask many questions about Klout’s brand credibility and business agenda. Many are left feeling as if Klout was one Fairytale Gone Bad.

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Trending Sources

Six important shifts for social media in 2012

Dave Fleet

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year.

Think Twice About Automating Your Social Media Efforts

SocMed Sean

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Once Upon a Time With Klout….The Final Chapters

Unspoken

Beware of the Pied Piper on Social Media. “Once upon there was a brand. This brand came to us like the Pied Piper sprinkling us with scores that told us and the world that we had influence. That we had power. That we rocked the world of social media.

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. But many still find it lacking so a number of companies have stepped in to try to fulfill this need.

The Social Business Hierarchy of Needs

SocialFish

Watch this 20 minute video of Jeremiah Owyang discussing the state of social business in a short presentation at LeWeb, based on the latest Altimeter report. His main points: - this is a very nascent space; if you’re working on social right now you’re EARLY.

How can using social media as an employee help my company?

Janet Fouts

Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Understanding Viral Content Marketing [Infographic]

Mindjumpers

Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

This is a guest post from James Bentham. SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue.

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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. Our visualization of the candid, cerebral, caffeinated Alan K'necht. I’m thrilled to bring you this interview with Alan K’necht! Alan and I hung out in San Francisco recently.

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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for?

A World Gone Social

Learn how companies must adapt to survive.

New Infographic: Associations Going Mobile

SocialFish

I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us.

Social Media And Branding [Infographic]

Mindjumpers

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong.

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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes?

Why Twitter Does Not Promote Friendship

Ari Herzog

Photo by hotblack. In their help center article about Twitter following best practices , the following sentence is explicit: “Twitter facilitates social networking, but it’s not a social networking website.” ” Unlike Facebook which requires you to be friends with me for me to be friends with you, Twitter enables you to follow my tweets without my obligation to follow you.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms.

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Ten steps to building a community blog that rocks!

SocialFish

Just presented this session at the Technology Conference on Wednesday (opposite an Ignite session, no less – so happy I had a nice crowd!).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Make The Best Use of LinkedIn Groups

Mindjumpers

Tweet We have recently been writing about how to make the best use of LinkedIn for your brand. So far, we have written about LinkedIn pages and Recruitment Solutions , which are the direct ways of marketing your brand.

Should you start a Google+ page for your business?

Janet Fouts

All my clients are asking and it’s a tough question for many. For most small businesses I’m saying no, wait a bit. There are so many things business page can’t do yet. For example: A page can’t follow you until you follow it first or mention it in a post. A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions. Hangouts don’t work on a mobile device for pages.

Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

This time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular. So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? What is your one key comms forecast for 2012? … Read more. Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictions

The Cost of Marketing on Facebook [Infographic]

Pamorama

With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure.

Meme time! How are you going to change the world in 2012?

SocialFish

I don’t know if Craig Newmark intended this post to be a meme, but what the hey, I’m taking that ball and running with it. First, read the post and all the great things several nonprofiteers are going to be working on in 2012.

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From Destination Social to Dispersed Social: 10 Trends in Social Media [Presentation]

Mindjumpers

Tweet With 2011 closing in, here are some interesting trends that can be traced to last year and which are expected to carry on to the coming one.

2012 Social Media Predictions: 5 Must-Reads

Firebelly

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. By Avi Savar Facebook, Twitter, YouTube and other outlets are constantly evolving and experimentation is necessary to find success.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.