Dave Fleet
JANUARY 4, 2011
Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. I came up with ten – let me know what you think of them in the comments: 1.
Harp Interactive
JANUARY 12, 2011
Backing up your social media information is helpful for personal use and a no brainer for any business with an active social presence! Not only is backing up your information simple, and many times free…it will save you time when trying to locate information you’ve previously shared or better yet – let you restore your entire network if your information were to be lost.
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SocialFish
JANUARY 19, 2011
Today someone said something which still has me reeling hours later: “Facebook will eventually replace websites.&# Was this person the first to ever have said it? Surely not. But it was the first time I’ve ever heard an actual person say it, and I’m telling you, it freaked me out that someone could honestly believe something so crazy to be true.
Mindjumpers
JANUARY 26, 2011
Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving co
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Justin Levy
JANUARY 4, 2011
A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. During those 5 hours or so of driving and over a dinner at a Chili’s in Middletown, CT later that night, we talked about a new project that he was launching. He was getting ready to unveil New Marketing Labs to the world and was close to signing the first contract which was going to be with Citrix Online (the folks who make GoToMeetin
Almost Savvy
JANUARY 6, 2011
You’ve taken the job of connecting with the right people online seriously. You’ve methodically built your professional network of connections on LinkedIn. You’ve added your family, friends, old classmates and co-workers to your list of Facebook friends. This is a wonderful way to stay in touch by keeping up with status updates and photos, but what if you want to send a private email to one of your connections?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Buzz Marketing for Technology
JANUARY 6, 2011
No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). This is a really basic technique that a number of Fan pages are still missing out on and that is … make sure your landing page for first time visitors of your page is a welcome tab that consists of a nice big arrow pointing to the like button.
SocialFish
JANUARY 8, 2011
By now you’ve heard of Quora , and probably started messing with it. I’ve heard all kinds of opinions about it, good and bad , including concerns about its exploding popularity in the last couple of weeks. I love this article from Techcrunch about how MG Siegler is using it to find blog story ideas. I can see myself using it like that a LOT, thought of a few this morning based on question threads I was browsing.
Mindjumpers
JANUARY 11, 2011
Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. It is a great story of customer service on social media which one should think about. Lara was contacted by a journalist from Newspaq that wanted to share her story, but suddenly this was made with a total different angle: Big Brother watching you, invasion of privacy by companies and Lara the actual source to the w
Josh S Peters
JANUARY 11, 2011
Today I was speaking with one of my coaching clients and he asked me “Is there a Twitter cheat sheet anywhere I can get?&# In TwittFaced (Your Toolkit for Understanding and Maximizing Social Media) my co-author and I cover Twitter basics and ideals extensively, but I have yet to do that here.Well friends, that’s what this post is. The Twitter cheat sheet is a quick and dirty primer on Twitter.
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Jason Yormark
JANUARY 6, 2011
Tweet It would take a pretty sweet opportunity for me to leave. what was a pretty good situation at Microsoft. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link]. alt="" width="300" height="167" /> some patience, I. may have been able to eventually landed elsewhere in the. company.
Dave Fleet
JANUARY 15, 2011
Tweet Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your mind, pretend there are no limits and be as creative as you like. The trouble is, most brainstorms suck. Huh? Most brainstorms focus entirely on tactics… on coming up with ideas in whatever way you can. You end up with ideas in search of a strategy.
Buzz Marketing for Technology
JANUARY 11, 2011
One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content.
Firebelly
JANUARY 19, 2011
Over the next 12 weeks we’ll we sharing 12 Facebook tips for businesses. This first tip is pretty important. If your business has a Profile instead of a Business Page, then you won’t be able to utilize most of the other 11 tips we’ll be sharing. I receive Facebook friend requests from businesses daily. I always politely decline (I don’t want to be friends with a shoe store) and send them a helpful message of “Hey, you’re missing out on some pretty neat feature
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Mindjumpers
JANUARY 17, 2011
Tweet. For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. I would like to highlight the subject again. Last week, the 12th of January, the Swedish fashion brand Monki started their web-TV Monki Television featuring creative girls from around the world sharing her thoughts and experiences on style and fashi
Waxing UnLyrical
JANUARY 24, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. (Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits.
Almost Savvy
JANUARY 13, 2011
Yes, I finally gave in. I had resisted the call to “upgrade&# my profile on Facebook for several weeks. Calling it an “upgrade&# didn’t fool me. I heard the buzz and read the complaints. Many of those who moved to the new format weren’t happy. I knew, though, that my days of being able to remain on the old profile design were numbered.
SocialFish
JANUARY 21, 2011
This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. I’m going to take this opportunity to let you know that we’ve joined forces with CommPartners to work on some really exciting projects incorporating social media and community building into educational events.
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Buzz Marketing for Technology
JANUARY 19, 2011
Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. Sure you probably heard of a Marketing Intern before … you know someone from a local college looking to learn a bit over the summer, maybe get their foot in the door of a multi billion dollar firm and who might make them an offer when they graduate.
Josh S Peters
JANUARY 7, 2011
If you’ve got a great online video but aren’t sure how to showcase it, you’ve come to the right place. With videos everywhere on the Internet, they’re truly the most cost-effective way to market your business. But they can also easily get lost in the shuffle. Here are some tips to attract attention and draw in your audience: 1. Keep it Simple The best way to ensure brand notoriety and engage with an audience is to keep your video shorthand sweet.
Mindjumpers
JANUARY 25, 2011
Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. The Sponsored Story is a way for brands to increase their exposure on Facebook by having a certain percentage of the activities related to your brand featured on the right side of the news feed where other ads are also shown.
Waxing UnLyrical
JANUARY 14, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Ways To Spice Up Your WordPress Blog January 14th, 2011 Tweet Part of the Blogging for Grasshoppers series One of the things that I’ve been doing over the last couple of years, ever since I started this blog, was to play with plugins and ways in which it could look more visually appealing. ‘Cos it’s not just what you read, it’s how what
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Jason Yormark
JANUARY 4, 2011
Tweet A little over 5 years ago I packed up the family and we trekked from Chicagoland to Seattle for a new chapter in our lives. I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. When son #2 came along, she wanted to be a stay at home mom, so I had to close up shop and find something more stable.
Direct Marketing Observations
JANUARY 18, 2011
I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment. I’ll promote your stuff you promote mine. The thinking is well illustrated by David Armano with his depiction of influencer ripples.
Buzz Marketing for Technology
JANUARY 4, 2011
As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way? Luckily there is thanks to Luke Hohmann.
Firebelly
JANUARY 17, 2011
Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 26 Facebook Advertising Tips. By Garin Kilpatrick Below you will find 25 Facebook Advertising Tips that will help you get a better understanding of Facebook Ads, save money by getting a cheaper cost per click, get more clicks from your Facebook advertising. Social Media Is Free: Social Media Marketing Is Not.
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Mindjumpers
JANUARY 30, 2011
Tweet Will the real Mark Zuckerberg please stand up – please stand up…. Last night the Oscar nominee Jesse Eisenberg hosted Saturday Night Live (SNL). Jesse have received a lot of credit for his role in the blockbuster movie The Social Network, latest with a nomination for this years Oscars. When Jesse is opening the show he gets joined on the scene by the SNL version of Zuckerberg – Andy Samberg and finally will the real Mark Zuckerberg please stand up – he enters the scene.
Justin Levy
JANUARY 1, 2011
Imagine if your birthday fell the day after one of the biggest party days of the year. Your friends would all be recovering from the previous evening’s festivities and your family, if they didn’t live near you, would all be traveling back home to prepare for the upcoming work week. Doesn’t sound too much fun, huh? Well, my wife, Laura, happens to have that luck.
Jason Yormark
JANUARY 28, 2011
Tweet Well I’m now 4 weeks in on the new gig at Strategies 360 and it’s been awesome. There’s something to be said about being in a position with full creative freedom and it’s invigorating. I absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients.
Direct Marketing Observations
JANUARY 3, 2011
Why do you think YouTube is the #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Here’s some perspective for you. Lady Gaga’s Bad Romance video has been viewed over 328 million times since it’s release.
Buzz Marketing for Technology
JANUARY 26, 2011
It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain …. Five years ago, a tech savvy, digitally focused company could find satisfied and unsatisfied customers venting about their product or service on any number of electronic forums (you remember UUnet , AOL Chat rooms, Fucked Company etc …) These were online bulletin boards, chat rooms and blog si
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