August, 2009

Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

There aren't many folks who will argue that social networking isn'ta valuable tool for business. However there are very few who are actually taking full advantage of those opportunities. For the past few months I've had the luxury of

7 Simple Fitness Tips | Justin Levy

Justin Levy

It's really hard to stay motivated to go to a gym consistently. Some people are intimidated by working out around others. Some staircase have no clue what they're doing and are embarrassed or worried they're going to injure themselves

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What Happens in Vegas… (Or How to Ruin a Reputation With Just One.

Almost Savvy

As they stumbled across Las Vegas Blvd., I marveled at how they were able to stay atop those five-inch stiletto heels, despite the obvious challenges in pay. Loudly, and repeatedly, the members of the bachelorette party proclaimed

Using Social Media to Deepen Customer Relations

Buzz Marketing for Technology

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How Journalism School Taught Me To Be a Better Blogger


I went to journalism school, which just might make me a “better” blogger. Here’s why I think so.

Great Example of a Multimedia News Article from

Adam Sherk

Recently I wrote about the importance of including meaningful content in videos embedded in press releases. Today I came across a great example of how to incorporate video and other multimedia content into a news article

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The Power of a Note

Justin Levy

One of the most powerful communications tools still remains the pen and paper. While technologies pentopaper such as blogs, video and photo sharing sites, and phones that can capture and post all of that content, have helped to create a

The Half Assed Guide to Brand Awareness

Josh S Peters

Brand Addiction by neogabox. In order for people to want to buy from you they need to know who you are. They need to be aware of your brand. Consumers often build a relationship (mental or physical) with brands that they are aware of

Brands 172

Hey Marketer - When was the last time you talked with a customer??

Buzz Marketing for Technology

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction.

Team 194

Twittorati Features Tweets Everyone Already Knows About


Technorati ’s new Twittorati (launched July 7, and not last week as some sites are reporting ) will feature tweets from what Technorati thinks are the top 100 bloggers.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google News Now Recrawling Updated Articles

Adam Sherk

This week Search Engine Roundtable highlighted a Google News Help thread in which Google confirmed that it is now able to recrawl articles that have been updated within a “short period of time” of the original publishing

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Twitter Etiquette: Should You Follow Everyone That Follows You.

Jason Yormark

In an earlier post, I talked about the idea of quality vs. quantity when it comes to building out your Twitter following. Since then, I've noticed two

Facebook Marketing for Businesses | Justin Levy

Justin Levy

writing-a-book Today is a special day for me as I announce signing my first book deal. I have inked a deal with Pearson Education/Que Publishing to write a book tenatively titled Facebook Marketing: Designing Your Next Marketing

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Last week, I wrote a piece on brand building for With permission, I am publishing the unedited version here. Today, marketing your business for free may seem to be an unattainable process. But with social media marketing

Brands 164

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five Ways Facebook Can Get You Fired!

Buzz Marketing for Technology

Can your social media activities cost you your job? You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up – they are real people whose lives changed based on a few bad keystrokes and misaligned priorities. So sit back, relax and enjoy another installment of the ways in which social networking can change your life.

Spammers Still Hurting the Search Engine Optimization Industry

Bill Hartzer

No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses.

Facebook Lite or Facebook Throwback?

Freelance Social Media

I've seen several articles posted today about Facebook testing a new version of it's service, Facebook Lite. It appears that Facebook is looking right at Twitter with this version which is centered around status updates and very little

How To Use LinkedIn Groups To Drive Website Traffic |

Jason Yormark

Everyone knows that Linked In is THE social network for professionals, allowing you to create a living resume, perform targeted job searches, collect

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Take a Peek at Who I Read

Justin Levy

alltop A question I get asked often is who do I find valuable, learn from and would recommend that someone subscribe to. I subscribe to, currently, around 250 blogs which help me to stay on top of everything going on around the tech

Alltop 149

The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

Sometimes you can't tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific publication, sending emails and instant messages asking, “Hey, I really like that you write for this

Twitter does not have an Out of Office feature

Buzz Marketing for Technology

So at a recent Social Media event we got to talking about the Motrin social media scandal. One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night.

The Online Privacy Twilight Zone


Randy Cohen, “the Ethicist&# for the New York Times, responding to an educator’s inquiry about Facebook ethics, wrote : “…when these students gave her access to their Facebook pages, they waived their right to privacy. But that’s not how many kids see it.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Diversified Twitter Strategies for News Sites

Adam Sherk

This week's Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50000 followers) ranked by average tweets per day. foxnews tops the list averaging 135.85 tweets per day

Sites 103

Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

No matter the time, place, platform, or technology, having people talking about your company, products or services is a good thing period. Of course you want

Gary Vaynerchuk Treats People Like Goldfish

Justin Levy

I bet if you were just cruising through your tweets or feeds, this probably caught your eye huh? You might be thinking that I'm goldfish just trying to create a catchy title to get you to stop on by, right

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

In the spirit of featuring case studies like the ones in Chapter 4 of The New Community Rules, I am going to highlight other companies that have excelled in their social media achievements. Are you a company or do you know a company

Is Real Time Marketing in your future?

Buzz Marketing for Technology

In fact I would argue it is here today. Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? And then ask yourself – how long did some of those interactions take. For Example - We resolved the issue for the person below in 15 minutes! When is the last time you baked up a marketing plan, executed it, got the reaction and closed the whole thing off in 15 minutes!

Forums 156

TwittFaced now available for pre-order | Shuaism

Josh S Peters

TwittFaced, The book that Jacob and I have been slaving away over, is finally available for pre-order on Barns & Noble online. It's really exciting seeing something you've put so much effort into coming to life

Lijit 148

The Evolution of the Social Media Evangelist | Social Media Strategery

Social Media Strategery

Here are the seven evolutionary stages that I went through as a social media evangelist

Vanns Community Manager: A Unique Method To Hiring

Jason Yormark

For those of you on the wrong end of employment, I don't have to tell you that it is a trying time to find a job these days. With unemployment at record highs, it's more competitive then ever out there. Going through the job search

Get Your Chipotle On – iPhone Style! | Justin Levy

Justin Levy

Ok, anyone that follows me on Twitter knows that I have a slight obsession with chips & salsa. It doesn't end there though. I'm ALWAYS down for a little Mexican. One of my favorite places to grab good, fast Mexican is Chipotle Mexican

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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Major stories that emerge (such as Michael Jackson or the health care debate), can bring large spikes in