June, 2016

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Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Guest Post by Jim Dougherty. What is distributed content and why should you know about it? A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user. But I’m probably not telling you anything that you don’t already know.

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Network Defense: Why Visibility Is Key To Rooting Out Ransomware

The Realtime Report

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurab

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Ignite Social Media Named Social Agency of the Year

Ignite Social Media

In case you’ve been wondering why we’re drinking Mimosa’s at 9am on a Tuesday (or why our COO is dancing on Snapchat), it’s because we’ve recently been awarded Social Agency of the Year by Incite Group’s Corporate Social Media Awards. This accolade recognizes our relentless passion for helping brands form a social strategy that helps achieve real, measurable business objectives – as well as our frequent behind the scenes work to elevate our client’

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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. And silos result all too often in the loss of cross-functionality, which begets confusion, inefficiency and sub par results. This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. 1. 5 Tips for Building Better Teams by Breaking Down Silos.

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Fair Use in the Digital Millennium Copyright Era

The Realtime Report

Fair Use in the Digital Millennium Copyright Era By Jenny Q. Ta. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age.

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Huge News For Live Streaming Video

The Social Media Hat

Social Media Huge News For Live Streaming Video. Thanks to VidCon, this week has been the focus of video developments from a bunch of platforms, so we're just going to get into it. Facebook Live Video. Facebook officially announced that Facebook Live video streaming will soon support multiple broadcasters. Specifically, it was reported that you will be able to "invite a friend to 'drop in' to a broadcast.".

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Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Here are five quick tips on how to make the most of Instagram for your business. Integrate the Product into their Daily Lives. Instagram is a platform built to capture elements of our lives in a visually captivating way.

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How Agorapulse Can Help Your Twitter Marketing

agora pulse

You tweet every day. You retweet other people’s content. You “act human” — whatever that means. But you still can’t see positive results from your Twitter marketing efforts. Could it be that you’re not using a social media management tool that gives you tools to publish, listen, and report on Twitter? Or maybe you’re not using a tool that does all this well?

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#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

You know what’s awesome about a digital event? Doing it live from a REAL event! As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and.

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How to Use 360 Degree Photos for Your Business (And Not Be Annoying)

Jenn's Trends

If you’ve scrolled through Facebook in the last couple weeks, especially if you follow a bunch of geeky (I mean that in a positive way) social media peeps, you’ve probably seen your Facebook feed flooded with 360 degree photos. Facebook introduced the ability to upload and view 360 degree photos earlier this month and, while… The post How to Use 360 Degree Photos for Your Business (And Not Be Annoying) appeared first on Jenn's Trends.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Who, What, When, Where and How: Analyzing the Consumption of Content

The Social Media Hat

Blogging Who, What, When, Where and How: Analyzing the Consumption of Content. You have invested a great number of hours and resources to create detailed and thoughtful content that bolsters your online presence and gets your website more visitors, but there are a few questions that need to be answered: Who is reading it? When are they reading it? How are they reading it?

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From Brexit to Nexit – Who’s Next After UK Votes to Leave EU

Talkwalker SM

The UK has voted to leave the EU in a historic referendum making “Brexit”, the British exit from the European Union, very close to becoming reality. But the UK certainly isn’t alone in it’s euroscepticism and using social listening , we’ve taken a look at the other nations that may now be looking to leave the EU by tracking the various #?

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. In fact, Salesforce has noted that 92% of people trust online content from family and friends vs. that of other brand messages and find it to be 50% more memorable.

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12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

Meltwater

We barely have time to tailor every one of our PR messages by channel and… Read More.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. 1. Fundraising: To Email or Not to Email. Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he ex

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Will Business Accounts Change Instagram?

Jenn's Trends

There has been a lot of excitement recently about the announcement that Instagram will introduce business profiles to the platform. Inevitably, there are some mixed feelings on this – there always are when we change a platform we know and love. You may have seen that I was quoted in a Yahoo finance article on this… The post Will Business Accounts Change Instagram?

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How to create better livestream video content for business

Lucy Hall

Most of us just won’t have a great deal of experience with livestream. just yet! It’s been just over a year after all since the live-streaming sites became popular. We are all still learning what works and what doesn’t – BUT. If only someone could give you a lift and a few ideas as to […]. The post How to create better livestream video content for business appeared first on Lucy Hall - Social Media.

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5 Hacks To Make The Most Out of Social Channels

Kikolani

Okay, let’s make a deal: You read (not scan!) this post till the end, and I promise to share tricks you haven’t taken into consideration while choosing right social channels for your business. Note: I said right. I am sure you are awesome! I believe you have skills to bring every social channel to heel. But, I am also sure you understand it’s impossible to be awesome for everyone.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Now what? ” you say. It’s time to pay to play. Facebook’s ad revenue is increasing at a staggering rate from $5.29 billion in 2014 to nearly $15 billion in 2018.

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How to Successfully Mine Your Social Media Data

Sprout Social

In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.

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3 Reasons the AMEC International Summit in London Rocked

Waxing UnLyrical

I’ve been in London the last few days, attending my very first AMEC International Summit. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

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Personas vs. Segments – What’s the Story?

Meltwater

In the customer experience world, there is increasing dialogue about the importance and utilisation of… Read More.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 tips for a successful long term social media strategy (short Read!)

Lucy Hall

Let’s not over-complicate things! Social media is mainstream and needn’t be made more complicated than it has to be by the scores of experts! He’s 5 tips for a successful long term social media strategy that really works! and will continue to work month after month and year after year. Of course you can drill down more especially into strategy and content but to give yourself a fighting chance it’s really important to just look at the bigger picture first and say… o

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5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase.

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What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print…. For the last few years, Facebook laid down the law on promoting images that had more than 20% text. Advertisers used a grid tool to test images in a 5×5 grid.

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29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later—which they will probably never end up doing. To do this, working on improving your writing is an important step.

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Revving Up a Children’s Book with Integrated MarComm

Waxing UnLyrical

Guest Post by Ralph J. Davila. Being a PR pro requires the ability to craft high quality, impactful messages that resonate with our target audiences throughout a variety of mediums. As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action.

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