February, 2014

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. But his message holds true anyway. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business.

The 5 Top Things That Practically Guarantee Relationship Success

Jason Yormark

I interrupt the usually scheduled program of social media and technology posts with this little relationship post I felt compelled to write. My blogging has always been inspired by helping others in any way I can. Sometimes that strays from my professional world.

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How Do I Turn Off The Trending Box In Facebook?

SocMed Sean

In case you haven’t notice, Facebook recently launched an addition to the user-experience called their “Trending” box. The content in this widget providers users with a quick way to see what topics of conversation are trending across the entire Facebook community.

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How Are Associations Using Twitter?

SocialFish

Guest post by SocialFish contributor Amanda Kaiser. ——— Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Guest Post by Eric Schwartzman . Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important.

Does Your Content Suffer From Performance Issues?

Firebelly

In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? The questions include: Does it arouse interest from your audience? Is it able to penetrate your target demo?

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More Trending

Failing Up

Jason Yormark

I can’t imagine there has ever been a human being on this planet that has ever lived a life without failure in some form, certainly some more than others. I’ve certainly had my fair share.

Three Tips For Branding on Pinterest

Mindjumpers

Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates.

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If Net Neutrality is dead, what does it mean for associations?

SocialFish

The internet took a beating a few weeks ago… Just in case you’ve been offline and missed the news, a federal appeals court struck down struck down the concept of net neutrality , basically that internet service providers (ISPs) can’t block or restrict content.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

6 Savvy Ways Pros Use Social Media Monitoring (and you can too)!

Harp Interactive

How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance.

You Don’t Have Any Competition

Jason Yormark

I remember attending a networking event and a talented speaker was up talking about how to grow your business. One of the things he said has always resonated with me, and it was the idea that you have to operate your business with the attitude that you have no competition.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media for Alumni Networks

SocialFish

This nice deck by Beth Kanter should have good info for any association, not just alumni associations…! Engaging and Inspiring Alumni Networks with Social Media from Beth Kanter. ——— This post contains a cool slide deck. Click through if you can’t see it!

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Disclosure: HCL is a client of my agency, Six Degrees PR. However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers.

Six Stellar Twitter Tools and Reviews

Webbiquity SMM

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second.

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YouTube: Visual Proof For Static Content

Firebelly

“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Rick Pitino & The Cauldron of Social Media Poison

Jason Yormark

Sounds like a Harry Potter movie doesn’t it? Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general.

How Pepsi Max Hit The Viral Nerve Of Social Media

Mindjumpers

These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance in awe.

How to Create a Pinterest Place Board for An Event

SocialFish

If you know me, you know I’m obsessed with Pinterest. Also with social media and associations. So when they announced Place Pins at the end of November, of course the first thing I thought was “this could be cool for an association’s annual conference.”

Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Do you know what Feb. 2nd was? Go on, guess, I’ll wait… It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Whodathunkit?!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Infinitely Handy Content Curation Tools

Harp Interactive

Announcing Firebelly Labs: Optimization, Research & Digital PR

Firebelly

Digital PR, Optimization, Mobile Research, Digital Futurism, and more Over the last few years, Firebelly has focused on social media marketing. We have developed a bit of a reputation: some national clients, spoken all over the place, and are in the process of writing a book (Social According To Us). We’ve found that bringing outside.

Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program.

Social Networking Stats: The Skinny on Whisper, Secret & Snapchat, plus #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

Do you know your content marketing basics?

SocialFish

This is the IAB’s primer on content marketing. Associations are publishing vehicles, at the end of the day, so this is relevant for you and a good reminder of the difference between paid, earned and owned media; original, repurposed and curated content; and transparency rules.

Professional Curiosity Doesn’t ‘Kill Cats’

Waxing UnLyrical

The old adage “Curiosity killed the cat” came to mind the other day during a conversation (aka: a “rant”) in one of my classes at Curry College , where I head the undergrad Public Relations Concentration and teach most of the PR courses.

Your Press Release = Your Passport to Publicity

Harp Interactive

Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Yes, there are a standard set of rules everyone must follow to apply.

Use Caution When Using Online Images

The Social Media Incubator

If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not.

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Social Media is Not a Direct Sales Channel

Janet Fouts

Let’s think for a moment about how great– really great –sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!”

Virgin America Launches First In-Flight Social Network With #PlanePitch Twitter Contest

The Realtime Report

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US.