December, 2013

Infographic: Sherrilynne vs Biz Stone

Sherrilynne Starkie

I saw this cute tool on and decided to try it out. I wondered who was more Twitterific? Me or Twitter founder Biz Stone. He beat me hands down. Still, we seem to have a bit common. Related posts: Infographic: selling in social media. Infographic: B2B content marketing trends.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011.

Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve.

3 Facts About Fundraising on Social Media


This is the third post in a series provided for SocialFish by Artie Patel of ———– Does your non-profit organize fundraising on social media? Chances are that the answer to that question is yes.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Apartment Marketing Predictions 2014: The New Breed Speaks


2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart . The website Apartment Ratings will continue to gain ground on the traditional ILS.

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Free white paper: key trends of 2013

Sherrilynne Starkie

How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog.

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The True Story Of The Ugly Christmas Sweater Guy

Jason Yormark

For the past 6 years, every time the holidays rolls around, a new tradition has come upon me; an outpouring of emails and Facebook messages asking me if I know that my picture comes up on Google for ugly Christmas sweater. Or that my picture was used on a flyer for an Ugly Christmas Sweater party.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Image Credit: Robert Rose.

Monday Roundup: Small Business Tips

Waxing UnLyrical

Can you believe it?! We’re baaack! Did you miss us? I know, you probably have a ton of questions, and I’ll do my best to answer them as soon as I can, but today, let’s celebrate with a Monday roundup. Now, once you got out of your Turkey Day coma (if you were in the U.S.,

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Learning + Technology: The Latest on What Associations Are Doing


I asked Jeff Cobb to share a summary of his great new report on social learning, a topic which you know is dear to our hearts. Download! ——— How are trade and professional associations using technology to enable or enhance their education programs?

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$100 Cup Of Coffee? Restaurant Cerulean Brings It


Restaurant Cerulean Brings Rare Yemen Coffee To Benefit Second Helpings. Millions of people have to have their cup of coffee every single day. And while many will pay upwards of four to five dollars daily for their caffeine fix, would you ever pay one hundred dollars?

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Online ads: the benefits of retargeting

Sherrilynne Starkie

Is someone following you around online? It happened to me just this weekend. I was trying to avoid the crush of shopping mall by making a start of my holiday shopping by putting my feet up, having a cup of tea and clicking my way through online shopping sites. via CrunchBase. I was really impressed with the website of that Canadian retail giant, The Bay.

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What Facebook’s News Feed Algorithm Means To Your Reach


Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week.

While I Was Out: Reflections On a Social Media Hiatus

Waxing UnLyrical

Happy Friday, all! When WUL resurfaced on Monday, I told you I’d do my best to answer any questions you about about While I Was Out. You haven’t really asked me any so far – though I do appreciate the warm welcome back, and the team does too, thank you!

Did You Miss? 22 MUST READS of 2013


Here are some of my absolute favorite posts of the year.

Are You Doing Influencer Marketing Right?


In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Lean In got me thinking

Dave Fleet

Tweet. If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the workplace. It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy. I’m fortunate to work at Edelman , a company that pays close attention to gender issues.

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Understanding Daily Routines to Increase Productivity

Justin Levy

In the past when I would evaluate my schedule in an effort to optimize my time , I would consider only the working hours of the day. For me, this is between 7:30a-5:30p.

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats.

How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

This year, Election Day in India (for the legislative assembly elections in which the Indian electorate choose the members of the Vidhan Sabha (or Legislative/State Assembly) fell on a weekday (December 4th).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Nonprofits: The Case for Integrating Email & Social


This is the second post in a series provided for SocialFish by Artie Patel of ———– We love email. If you’re like most of the nonprofit organizations that we work with, your email list has been an important source of community, action and donations.

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Google’s +Post Social Ads… Why They’re Kind of a Big Deal!

Harp Interactive

Categories: Blog , Google , Google Plus , Social Media Marketing Tags: +post ads , google plus , Social Media Marketing Google+, in its first monetization effort, is testing ads in a format called +Post ads.

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Upcoming Public Relations Trends For 2014


2014 is approaching quickly and with it will be all sorts of new resolutions, new ideologies and new mindsets. A new year is a great time to get a fresh start, not only in your personal life, but also professionally.

29% of the Top 500 Google+ Pages are News and Content Sites

Adam Sherk

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion.

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7 Helpful Copywriting Guides and Tips For Content Marketers

Webbiquity SMM

While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. Not just articles and blog posts, but video storyboards, podcast scripts, and infographic creative briefs rely on effective writing.

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Guest Post by Alicia Lawrence. By now your seasonal marketing campaign should be well under way. And even though you’ve placed your media buy and have your media relations program in gear, are you still looking for that extra edge to your marketing efforts?

We’re Not Going Back


Social media has matured. It’s frequently just considered a given these days, and the smart organizations have moved from experimenting to institutionalizing. We have positions, policies, processes, and maybe even some decent metrics that tie into organizational results.

12/13/2013: Social Media Snapshot

Harp Interactive