Sherrilynne Starkie
MAY 5, 2025
Should You Reply to Social Media Comments? It’s a great question—and one I hear often from marketers and solo social media managers who are juggling content calendars, ad reports, and engagement strategies with little support and even less time. Let me cut to the chase: yes, replying to comments is the gold standard. It boosts visibility, deepens connection, and frankly—it’s just good manners.
Social Media Today
MAY 15, 2025
Some new mental health support elements for TikTok.
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Jon Loomer
MAY 8, 2025
Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it. Let’s take a look… Where to Find It When creating a new ad set, you may see a message under Placements that reads, Introducing ads in Threads. When you switch to manual placements, youll see an option for the Threads platform (in addition to Facebook, Instagram, Messenger, and Audience Network).
Social Media Strategies Summit
MAY 21, 2025
Whats the best way to guarantee that youll never create a viral post? Easy try to go viral. Where e-commerce brands are concerned, virality can often come from unexpected places. A simple explainer video can clock up millions of views, whereas a creative take on a viral trend can fall flat. But, as well explore in this article, getting it right can help you reach new audiences and get more eyes on your product.
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Sprout Social
MAY 22, 2025
Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesnt mean leaving performance behind. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.
Buffer Social
MAY 5, 2025
You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand. But with so many options, it’s important to keep up with the latest Facebook ad specs.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
MAY 22, 2025
The option will help you reach high-intent shoppers in relevant subreddit communities.
Jon Loomer
MAY 5, 2025
Does Meta’s streamlined Advantage+ Campaign setup for Sales, Leads, and App objectives eliminate targeting control that we once had with original audiences ? This is the claim I’ve seen from many advertisers. Let’s investigate. If you have the new campaign setup, this is what you’ll see when creating a Sales campaign… The prior version would have given you the option of Advantage+ Shopping (which is being phased out ) or a manual sales campaign… Advantage+ is
Hootsuite
MAY 28, 2025
Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.
Sprout Social
MAY 8, 2025
Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. But Reddits role in the modern marketing mix has shifted.
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Buffer Social
MAY 15, 2025
Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. The new Instagram Reels , also called “locked” or “secret code” reels, will require a (you guessed it) secret code to view.
BeingOptimist
MAY 22, 2025
Hey there, photo enthusiasts! If youre wondering whether to pick VSCO or Instagram for your next stunning post, youre in the right place. Both apps are powerhouses for sharing and editing photos, but they serve different vibes and purposes. VSCO is a haven for creatives who love high-quality edits and a low-key community, while Instagram is the go-to for social butterflies craving likes and trends.
Social Media Today
MAY 22, 2025
Is it time to refresh your social media marketing approach?
Jon Loomer
MAY 27, 2025
Some advertisers are seeing an “early release” feature to generate their text using AI. Here’s what you need to know… How it Works When viewing the Advanced Preview in Ads Manager, Im seeing a new feature called Translate Text under Advantage+ Creative enhancements. Meta uses AI to generate translations of your text for people who speak other languages.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
MAY 1, 2025
Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience.
Sprout Social
MAY 19, 2025
Were back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. This time, were tackling a familiar frustration: social media job descriptions that try to do too much. Brands still expect one person to manage content calendars, act as on-camera talent, report on performance, run influencer programs, lead social SEO and stay on top of every trendevery d
Buffer Social
MAY 14, 2025
I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.
Audiense
MAY 21, 2025
If you are a creative person, then you probably have no shortage of ideas when it comes to things youd like to create for your audience. The problem though is that operative word youd , we as marketers like to create stuff that we like, and that were interested in, and sometimes we mistake that for being the same thing our customers like too.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Social Media Today
MAY 13, 2025
Some valuable tips for your Pinterest marketing process.
Jon Loomer
MAY 22, 2025
Go to your Advertising Settings. If you have this, youll see Value Rules in the top section. This could be a really interesting update. Let’s take a closer look… What Are Value Rules? When you click to create a value rule, Meta will provide a brief overview of how Value Rules work. You can create rule sets to increase or decrease your bid for specific audiences based on age, gender, location, and mobile operating system.
The Social Media Hat
MAY 21, 2025
Discover 11 practical techniques you can start testing to repurpose long-form blog content into a month of social posts in this helpful guide. The post 11 Techniques to Repurpose Long-Form Blog Content into a Month of Social Posts appeared first on The Social Media Hat.
Sprout Social
MAY 22, 2025
The latest Sprout Social Index shows that 73% of consumers will take their business elsewhere if a brand doesnt respond on social. That stat isnt surprising, but it is an important reminder. Expectations are rising, and so is the demand on social and care teams to respond quickly, personally and at scale. But that pressure brings an equal dose of opportunity.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Ignite Social Media
MAY 21, 2025
Too many brands are chasing the next viral moment or pumping out content with little thought to what happens after its posted. Heres the truth: great content alone isnt enough. If youre not engaging with your audience, answering their questions, and showing up in the comments, youre leaving brand trust, loyalty, and revenue on the table. Community management is no longer optional.
Audiense
MAY 27, 2025
Have you ever started a DIY home project and midway through you look at it and think - why the hell did I ever start this, this looks like garbage and its going to take me hours to finish.
Social Media Today
MAY 22, 2025
Also, longer audio messages for all users.
Jon Loomer
MAY 11, 2025
Do you have this new placement? It’s not clear if this is an official rollout or part of an isolated test. Here’s what you need to know… How it Works Some advertisers are reporting seeing a new option for the Facebook Notifications placement. Your ads could appear within a users notifications feed. Whats especially unique about this placement is that images or videos arent required.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Bill Hartzer
MAY 28, 2025
Influencer marketing may be losing its grip. A new report from Typeform, titled Get Real: The Data on Influencer Marketing, suggests consumers are tuning out flashy content and turning up their skepticism. The report blends survey data and video responses from over 1,300 influencers, marketers, and consumers. The findings paint a clear picture: connection beats curation.
Sprout Social
MAY 19, 2025
Bluesky mightve started as a side project, but its quickly making a name for itself in the social media landscape. In less than six months, it has grown from 10 million to over 30 million users, attracting everyone from artists and tech enthusiasts to public figures like Barack Obama. You might be wondering if Bluesky is worth testing out. Since its still evolving, theres no definitive answer.
Buffer Social
MAY 22, 2025
Having thousands of followers is great. But sometimes, the real value of social media comes from smaller , more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018 , lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories.
Audiense
MAY 15, 2025
Summers here, and I dont know about you, but for me, that means country music. And with Russell Dickerson dropping Happen to me back in April, we may already have our soundtrack for the season.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
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