May, 2016

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Tools 282

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

Guest Post by Scott Kaminski. As a general rule, everyone thinks they have a great sense of humor. And, after carefully reviewing the laws of probability, there’s no way that could even be remotely possible.

B2B 210

Lauren Johnson Joins Firebelly As A Social Media Manager

Firebelly

We’re excited to announce that Lauren Johnson has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Describe yourself in 140 characters or less: “I always knew in another life I could fly which is why in this life I dance.”.

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story.

Video 204

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Context of Images and Text

Mindjumpers

“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read!

More Trending

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors?

Tools 204

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors.

PR and Marketing Trends: What the Changing Media Landscape Means for Brands

Meltwater

The media landscape has changed significantly and will continue to shift. As technology increases the… Read More.

Trends 145

Social Media Tools and Resources for Social Learning

SocialFish

This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share.

Dos & Don’ts Regarding What to Post this Memorial Day

Ignite Social Media

Memorial Day is almost upon us once again. For millions of Americans, the holiday is a chance to remember those in the military who sacrificed their lives for our country. For others, Memorial Day is also the official demarcation of summer.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

B2B 170

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads.

We Are Still Doing It That Way 10 Years Later – WTF

SocialFish

So I am finding this hard to believe, but it has been 10 years since we published We Have Always Done It That Way: 101 Things About Associations We Must Change.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this.

Sports 130

How To Use Facebook Audience Insights For Better Targeting

agora pulse

Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Every Small Business Needs a Website

The Realtime Report

Why Every Small Business Needs a Website. As a small business owner, you may have wondered whether or not getting a website is worth it. The truth is, having a website for your small business is no longer something which should be considered an option.

What Happens When You Kiss a Bunch of Frogs?

Waxing UnLyrical

What happens when you kiss a bunch of frogs? Nothing. Last weekend was my friend Michele’s birthday weekend, so I went across to hang out with her, her sweetie, her two dogs, three cats, and a bunch of frogs. Like this dude. Is he adorbs or WHAT?

Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

It’s pretty rare that I get access to a feature before the masses. I’m often frustrated that I can’t access that next great feature that everyone else is talking about. But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences.

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

It’s easy to make mistakes when you’re starting out. No one is an expert the first time around. Chefs train for years to perfect their crème brûlée techniques.

Mobile 192

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Sports and Social Media-What have We Learned?

Direct Marketing Observations

Recently via ESPN, a social media drama played out nationally as a Texas A&M football recruit and one of their coaches sparred via Twitter , over the perception of each other’s veiled tweets. There will be no good that will come out of this.

Sports 130

Social Sidekick 6/5-6/11

Meltwater

Bueller? Bueller? Don’t forget to celebrate the anniversary of Ferris’ epic day off on 6/5… Read More. Blog Facebook Social Listening Social Marketing Twitter content social media social media holidays Social media marketing

How Your Customers Shop On Instagram

agora pulse

Instagram selling is not a fantasy. It’s real and it’s happening as you read these words. Let me tell you a true story about a woman; I’ll call her Sabrina. We’re going to show you how easy it is for her (and your customers) to shop on Instagram. Lately she has been into florals.

Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples.

How to Create a Facebook Ads Funnel: 2 Strategies

Jon Loomer

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you.

How To 126

[Cool Infographic Friday] How VR and AR will change the way we shop

SocialFish

Allow me to geek out for a moment. ————– On March 19, 2016 China Development Forum gathered ultimate Internet moguls to discuss industry trends.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016.

FAQ 124

21 Social Media Facts You Should Know Right Now

Meltwater

Millennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People… Read More. Social Marketing