April, 2016

Mind the Most Important Influencer: You

Waxing UnLyrical

Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue.

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it.

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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*.

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Social Media Updates: March

yMarketingMatters

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What’s Your What If?

Jason Yormark

Last night I drove a lot of miles away from the hustle and bustle I normally fight through on a daily basis to coach my son at his baseball game, a little town called Granite Falls. It’s about 50 miles north and east of Seattle and off the beaten path.

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More Trending

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Guest Post by Jordan Feise. [Ed: Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her guest-posting on WUL has no ties to AIM or any form of compensation; I asked her to submit a GP because she’s killer smaht.].

We’re Hiring A Social Media Coordinator

Firebelly

We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Could it be you or someone you know? PRIMARY RESPONSIBILITIES. Create monthly content calendars of status updates and images for clients’ social media channels.

Internet Consumption Per 60 Seconds

Mindjumpers

Every day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more.

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Get with it! 6 Quick Social Media Tips

Harp Interactive

Tweet this. Like that. Snap what? Eager to tackle the marketing beast we call social media but not quite sure how to hit it? Here are 6 of our best social media tips you can get. The post Get with it! 6 Quick Social Media Tips appeared first on Harp Interactive Blog.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

This post originally appeared on WPOinc. The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry.

How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits

SocialFish

Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media.

7 Instagram Marketing Tips For Bars, Restaurants & Breweries

Firebelly

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. I want to share quick answers to seven of the most common questions below. 1) Why should we be using Instagram to connect with customers?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Engagement Is More Important Than Ever

Mindjumpers

The average human attention span has been decreasing extraordinarily in recent years. In fact, thanks to smartphones (and undoubtedly social media too), our average attention span is now shorter than that of a goldfish. Over 200 million pieces of online content is being produced every minute , and consumers are drowning in it. This leaves brands with one of the biggest challenges of all – making the audience care about you and your content. Be Human.

The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives.

The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity SMM

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.

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What Does It Mean to be Nonprofit?

SocialFish

You’ve probably heard the line, “nonprofit is a tax status–not a business model.” ” I didn’t come up with that one (though I wish I did), but I use it all the time.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Three Word Shortcut to Great Influencer Relations

Waxing UnLyrical

There isn’t one. Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour.

Why Facebook Is Still the Hottest Social Network for Brands

Firebelly

Mobile users spend 30 minutes a day on Facebook. Read on to find out why this matters for your brand. This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else.

How to Use Data to Tell a Stronger Story

Convince & Convert

Stats, facts, and figures—we all love data, and it certainly helps make content all the more powerful. Data, when used properly, makes an argument more compelling, underscores a position, and adds relevancy and authenticity to a story.

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Decision Fatigue. Yep, it’s a thing.

Jason Yormark

Wifey: “What do you want for dinner?” ” Me: “I don’t know, whatever you want.” ” or. Me: “What do you want to watch?” ” Wifey: “Whatever. You decide.” ” The above are fairly common occurrences in our household, and I would imagine in many others. There’s been plenty of instances where we’d frustrate each other because neither of us could make a decision for such seemingly simple decisions.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Much It Costs to Publish on Top Media Websites like Forbes, Entrepreneur, and BuzzFeed.com

Bill Hartzer

One of the more difficult tasks for some SEOs who aren’t great content marketers is to generate great content and actually get that content published on top media websites. We’ve always known that you can, in fact buy your way onto these sites, but what does it cost?

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Four tools to revamp your marketing efficiency on Twitter

SocialFish

It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices.

Taking Inspiration From Inspire

Unmetric

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. Honestly, I have the utmost respect for the folks that do this day in and day out.

How Brands Are Using Live Streaming Video Successfully

Convince & Convert

I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!),

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The Humanization of Search & Why Business Owners & Marketers Should Care

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives.

Talkwaker Image Recognition Wins Best Innovation Award

Talkwalker SM

Talkwalker Image Recognition is officially an award-winning technology ! Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston.

Resources for Small Staff Associations

SocialFish

This post originally appeared on Mizz Information. ————-. This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016.