September, 2015

Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people.

Mobile 306

The Problem with Boards

SocialFish

There is a huge conversation we’re not fully having in the association community, and that is about the incredible, ongoing, and massive destruction of value perpetrated by Boards of Directors for many, many associations (and other nonprofits too). That is not an attempt to be dramatic.

System 284

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape.

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

FINALLY! A Viable Solution For Posting Photos To Instagram From Your Desktop!

SocMed Sean

It amazes me how many people I talk to that are frustrated with the simple problem of posting Instagram photos from your desktop. You know the scenario: you went on vacation, you took a ton of photos with your DSLR camera and now you want to upload them to Instagram.

Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies.

Video 253

More Trending

Bridging the Skills-Gap with Competency-Based Learning

SocialFish

Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today.

What do you care?

Waxing UnLyrical

Guest Post by Lorne Pike. As business people, we can all get tremendous value from defining a few principle statements. For what will we be known? What offerings make each of us less vulnerable to competitors trumpeting lower prices? What core values can we be trusted to deliver?

One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest.

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

Guest post by Robert C. Johnson. 68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch).

B2B 233

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! BLOGCHAT. What: Different blogging topics are discussed each week. Learn more ].

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach.

Finding our Humanity During the Worst Humanitarian Crisis in Decades

Waxing UnLyrical

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. There are millions of people around the world who do not have homes, safety, family. They are losing their possessions, their loves, their lives.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Recently I was asked to build a roles/responsibilities description for a client who had a similar ask and thus I thought my old post might help me in building out that description.

Funny Friday: What Twitter Needs

SocMed Sean

I know, it’s a bit snarky, but after seeing about 20 different “let me show you how to use Twitter” posts in my Twitter feed today, it just seems to me that there are apparently quite a few social media “experts” out there who don’t get that people using Twitter must already know how to use Twitter. These types of posts are the equivalent of sitting in the passenger seat of a car and saying “let me show you how to drive” while hurtling down the road at 60 mph. Like I said…snarky. But hey, it’s Friday. Enjoy! –Sean. Featured Social Media Twitter cartoon comic humor social media social networking tips

Fast Track Your Market Research – 4 Trendy Tactics

Harp Interactive

Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Read more. ). Market Research-Lite market research market research techniques real-time concept testing voting platform

Social Media Management Must-Have: Sprout Social

Firebelly

I’m often asked about my favorite social media management tools. Starting with this post, I’ll be sharing them in a must-have series on our blog. Must-Have: Sprout Social. I’ve used many social media management systems over the years.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Here’s Your Opportunity to Start Something Awesome: Join #MBUstorm Blogging Challenge!

SocialFish

Starting out is tough… We all have lots of great ideas “we wish we could do” but they keep piling up waiting for when we have enough time.

Monday Roundup: #PRAXIS2015

Waxing UnLyrical

I’m leaving… on a jet plane… … Do know when I’ll be back again… I head to India tomorrow for more or less a month abroad (India + UK, all work!).

CSR 228

The Secret to Digital Innovation in an App Centric World

Direct Marketing Observations

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this.

Class 196

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Become An Ethical Blogger

Kikolani

Blogging is growing at an unprecedented rate. As this happens, the chances of corrupt blogging practices increase too. Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones.

Is It Time To Remove Social Media Links From Your Website?

Firebelly

Bloomua / Shutterstock.com. Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out!

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.

Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce.

The Famous Faces of Google Analytics

Bill Hartzer

If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do.

5 Key Words to Trigger Emotional Responses on Social Media

Convince & Convert

Do you have a social media strategy? Of course you do. Everyone does—or so they say. But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media.

Top 15 Editing Tools for Bloggers

Kikolani

There are many talented bloggers worthy of admiration, but no one has ever written an absolutely perfect first draft.

Tools 170

How to Explain Social ROI to C-Suite

Talkwalker SM

Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way? What role can social media analytics play in this process?

ROI 162

Should your online community be open or closed?

SocialFish

This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. ———— Open or Closed—Who Can Participate?

To Do or to Act is the First Step to Successful Cross Cultural Communications

Waxing UnLyrical

Guest Post by Amith Prabhu. Last month, India celebrated its 69th Independence Day. In the last 25 years, this young democracy has seen many career options emerge, one of which is Public Relations. Almost all the leading global firms have made inroads into the country organically or inorganically.