September, 2015

Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people.

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The Problem with Boards

SocialFish

There is a huge conversation we’re not fully having in the association community, and that is about the incredible, ongoing, and massive destruction of value perpetrated by Boards of Directors for many, many associations (and other nonprofits too). That is not an attempt to be dramatic.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment.

More Trending

Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies.

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Bridging the Skills-Gap with Competency-Based Learning

SocialFish

Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today.

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy.

The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest.

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! BLOGCHAT. What: Different blogging topics are discussed each week. Learn more ].

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Recently I was asked to build a roles/responsibilities description for a client who had a similar ask and thus I thought my old post might help me in building out that description.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Updates: August

yMarketingMatters

Another month, and many more social media updates to help businesses interact better with their followers. Let’s dive in! Facebook Updates.

What do you care?

Waxing UnLyrical

Guest Post by Lorne Pike. As business people, we can all get tremendous value from defining a few principle statements. For what will we be known? What offerings make each of us less vulnerable to competitors trumpeting lower prices? What core values can we be trusted to deliver?

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

Guest post by Robert C. Johnson. 68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch).

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How Brands Should Prepare For Facebook’s Dislike Button

Firebelly

For years, people have been asking for a dislike button on Facebook. It seems that Mark Zuckerburg is finally ready to give the people what they want. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Secret to Digital Innovation in an App Centric World

Direct Marketing Observations

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this.

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Here’s Your Opportunity to Start Something Awesome: Join #MBUstorm Blogging Challenge!

SocialFish

Starting out is tough… We all have lots of great ideas “we wish we could do” but they keep piling up waiting for when we have enough time.

Funny Friday: What Twitter Needs

SocMed Sean

Finding our Humanity During the Worst Humanitarian Crisis in Decades

Waxing UnLyrical

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. There are millions of people around the world who do not have homes, safety, family. They are losing their possessions, their loves, their lives.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Megaposts vs. Themed Blog Series – Which Draw More Traffic?

Webbiquity SMM

We’ve all seen example of megaposts: multiple-thousand-word posts promising an exhaustive take on a topic. They carry titles like “The Comprehensive Guide to…” blah blah or “101 Ways to…” yada yada. People may click on them. And they definitely share them.

Social Media Management Must-Have: Sprout Social

Firebelly

I’m often asked about my favorite social media management tools. Starting with this post, I’ll be sharing them in a must-have series on our blog. Must-Have: Sprout Social. I’ve used many social media management systems over the years.

Fast Track Your Market Research – 4 Trendy Tactics

Harp Interactive

Categories: Market Research-Lite Tags: market research , market research techniques , real-time concept testing , voting platform Driving your business efforts down a data-backed track is your first-class ticket to success station. Glean insights into audience preferences and opinions by adopting these four trends in market research. Read more. ). Market Research-Lite market research market research techniques real-time concept testing voting platform

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

Monday Roundup: #PRAXIS2015

Waxing UnLyrical

I’m leaving… on a jet plane… … Do know when I’ll be back again… I head to India tomorrow for more or less a month abroad (India + UK, all work!).

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How To Become An Ethical Blogger

Kikolani

Blogging is growing at an unprecedented rate. As this happens, the chances of corrupt blogging practices increase too. Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones.

Is It Time To Remove Social Media Links From Your Website?

Firebelly

Bloomua / Shutterstock.com. Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out!