August, 2015

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Visuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text.

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3 Ways to Measure Employee Communication

Waxing UnLyrical

Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately.

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Social Media Updates: July

yMarketingMatters

July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes.

One Suprising Way To Skyrocket Your Profile Views On LinkedIn

SocMed Sean

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. And here’s the bottom line: it’s not always going to be cheap. Expensive” is relative.

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4 Reasons the New Google Local Stack Sucks

Navolutions

Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company.

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More Trending

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Guest Post by Julie O’Neil. Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage.

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Improve Your Marketing With Hashtags

yMarketingMatters

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Best Days And Times To Post To Your LinkedIn Company Page

Firebelly

It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? To answer that, let’s first take a look at what several different studies on the subject have to say. Best Days And Times To Post To Your LinkedIn Company Page.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more!

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations.

One Super-Easy Way To Convert Traffic And Avoid 404 Errors

SocMed Sean

When it comes to blogging or Websites, traffic is good… but what you do with that traffic can make the difference between life and death of your blog and your business.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

RipoffReport.com Removed From the Google Index

Bill Hartzer

The problematic website Ripoff Report has been completely removed from the Google Index. Based on a Google search for site:ripoffreport.com, I can now confirm that RipoffReport.com has been removed.

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How To Promote Your Content Through Social Ads Effectively

Kikolani

Nowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic.

Celebrating Bozzuto: Steph Goes To Maryland

Firebelly

A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. I booked a ticket and it was set—Stephanie was going to Maryland.

Are you Blabbing up a storm yet?

Janet Fouts

I’ve written before about live-streaming apps Meerkat and Periscope and I co-hosted the FridayHangout for over 90 episodes, but for me there’s a new show in town and it’s so much better for my business and brand promotion that I’m rarely using those other networks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par?

New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation.

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Putting Out Social Media Fires

The Social Media Incubator

Social media can be a high-risk, high-reward strategy. It’s important to protect your company image reflected within your social media. Crisis. Social media crisis cases are common in today’s world of quick news and quick responses.

Why Blogging can be a Ridiculous Waste of Time

Kikolani

I often get asked, “Do you make money from blogging?” ” I always respond the same way, with a knowing smile and the line “Do have ten minutes to listen to my answer?” because, if truth be told, the answer to this question is not that simple.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Most Popular NFL Teams On Facebook

Firebelly

It’s the most wonderful time of the year! I’m not talking about the holidays—it’s football season! Coveted by true fans like myself, this time of year means tailgaiting, game-watching, and, of course, social media.

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What Happened When I Removed the Blogroll from My Site

Bill Hartzer

14 days ago, I decided to perform an interesting experiment here on my site, where I completely removed the blogroll. On August 17, 2015, I removed the sidebar blogroll links. These were sitewide links to highly trusted sites, all on-topic links.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

While we may not like aging ourselves (come on, who does?!) some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics.

How Internal Storytelling Impacts Company Culture

Convince & Convert

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).

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The 12 Best Twitter Analytics Tools for Online Marketing Success!

Devumi

Having good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing. This is because Twitter is one HUGE conversation taking place in one online space – The Twittersphere.

How to Use Twitter as a Professional Networking Tool

Idaconcpts

Twitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network.

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How To Use Majestic.com to Review Your Disavow File

Bill Hartzer

As a US Brand Ambassador for Majestic.com, you probably already know that I’m a big fan of their product, and use it on a daily basis. And as I use it, I am always coming up with new, innovative ways to use the Majestic data.

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Monday Roundup: Email Metrics

Waxing UnLyrical

In spite of the bad rap email gets because of spammy e-blasts, it’s still one of the best ways to reach your audience. Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup.

How to Guarantee Your Editorial Calendar Works

Convince & Convert

Image via BigStockPhoto.com. Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails.

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