August, 2015

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Visuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).

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A Strategic Guide to Social Media for Nonprofits

SocialFish

Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here.

3 Ways to Measure Employee Communication

Waxing UnLyrical

Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

2015 Macbook Review

Jason Yormark

If you’ve read my blog for any period of time, it’s no secret I’m a fan of Apple. Despite my love for the majority of their products, I’m not without an ability to point out when they fail (Apple Music…eck).

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More Trending

5 Email Marketing Best Practices for Pro Status Campaigns

Harp Interactive

Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey.

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

One Suprising Way To Skyrocket Your Profile Views On LinkedIn

SocMed Sean

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel.

4 Reasons the New Google Local Stack Sucks

Navolutions

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Best Days And Times To Post To Your LinkedIn Company Page

Firebelly

It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? To answer that, let’s first take a look at what several different studies on the subject have to say. Best Days And Times To Post To Your LinkedIn Company Page.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Motivate Young Employees to Volunteer

SocialFish

From elementary through high school, many students participate in community volunteer projects through their school or extracurricular activities. Generally someone coordinates these activities and students simply show up, are told what to do, and have fun while serving their community.

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Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Guest Post by Julie O’Neil. Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage.

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Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

One Super-Easy Way To Convert Traffic And Avoid 404 Errors

SocMed Sean

When it comes to blogging or Websites, traffic is good… but what you do with that traffic can make the difference between life and death of your blog and your business.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

Design Your Online Community for the Users, Not for the Organization

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! Check out the other good stuff over on Higher Logic too.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Celebrating Bozzuto: Steph Goes To Maryland

Firebelly

A few weeks ago I was invited by Mallory Square (one of the Bozzuto communities Firebelly works with) to attend a blogger event they were hosting. I booked a ticket and it was set—Stephanie was going to Maryland.

Social Media Updates: July

yMarketingMatters

July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes.

29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. 22% can’t find the time to create content.

9 Productivity-Boosting Gmail Tools (That Are Actually Useful)

Kikolani

Imagine you’re composing an email and you have to explain to someone what website to go to, what to click on, and what to look at before they can give you feedback. You also have to attach a file – but wait – the you get an error saying that the attachment exceeds the file size limit.

Realignment #3: Value Propositions Are Not About You

SocialFish

From the new book: The Demand Perspective: Leading From the Outside. Do you know what question stymied association executives the most in the course of my research? It was a simple, straight-forward question: “What do you think is the greatest value members get out of your association?”.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

Guest Post by Fay Shapiro. Some of you might remember the transistor radio. In some respects, it was the great grandfather of the iPod. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product.

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How To Know Which Social Networks Are Best For Your Brand

Firebelly

10 FACE / Shutterstock.com. Which social networks should your brand be on? There are a lot of them, but the answer to that question largely depends on where your customers are located.

Improve Your Marketing With Hashtags

yMarketingMatters

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business.