July, 2015

Communicators Must Lead

Waxing UnLyrical

Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective.

CPC 280

5 Ways To NOT Get A Response When Applying To A Job

Jason Yormark

I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job.

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Science Of Viral

SocialFish

Something all psychologists have unanimously agreed upon is the streak of random in all of us. What we decide to click on seemingly has no pattern: or does it? Researchers have spent countless hours trying to rationalize why some content is more viral than other.

More Trending

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been.

My Apple Watch Review: 5 Reasons It Works

Jason Yormark

It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy.

Apple 246

50+ Social Media Comics And Cartoons For Use Your Presentations

SocMed Sean

I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Fundraising Best Practices to Enhance Individual Donor Strategies

SocialFish

This post originally appeared on BC/DC Ideas. ———-. What is the fundraising potential for small and mighty nonprofits? How can organizations expand their individual donor programs and see increased success?

Running, Kinesiology & Marketing: The Rachel Smith Interview

Firebelly

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst.

The Changing Face of Authoritative Content

Waxing UnLyrical

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy?

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Key Factors For a Successful Client-Agency Relationship

Mindjumpers

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD: How often is poor data the downfall of a marketing campaign?

Data 251

[Cool Infographic Friday] The Anatomy of a High Converting Landing Page

SocialFish

Kinda like this one. Via QuickSprout. ———— ( photo credit ). Cool Infographic Friday

257
257

How To Create Fireworks With Customers On Instagram

Firebelly

No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting.

Seven Top Marketing Posts for 7-7

Webbiquity SMM

With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far.

Social Media Updates: June

yMarketingMatters

June saw some huge updates, so let’s get right to them. Facebook Updates. Author Tags. If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

Data 188

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Realignment #3: From Passive Knowledge to Collaborative Discovery

SocialFish

From The Demand Perspective Leading From the Outside. Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye.

Retail 195

Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

Are you missing your best content generators?

Janet Fouts

I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this?

10 Tips to Shave Hours Off Your Social Media Marketing

Convince & Convert

According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. And a lot of them are pretty good at it, too. 60% of SMBs that embraced social media claimed that social media marketing got them new customers.

Verified Domains Provides Comprehensive Background Checks for Domains

Bill Hartzer

This week, I’ve launched our new service called Verified Domains. Verified Domains is the first-ever service on the internet that provides comprehensive background checks for domain names. I have personally been working on this patent-pending process since the beginning of this year.

The #FutureOfBusiness: Employees Will Rule

SocialFish

This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It?

5 Ways to Work for Yourself

Idaconcpts

Are you tired of wasting your life in a cubicle? Are you ready to throw off the shackles of conventional employment and become your own boss? Here are just five ways to say goodbye to a 9-to-5 existence while still making bank. Start A Business.