July, 2015

Communicators Must Lead

Waxing UnLyrical

Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective.

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5 Ways To NOT Get A Response When Applying To A Job

Jason Yormark

I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job.

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”

The Science Of Viral

SocialFish

Something all psychologists have unanimously agreed upon is the streak of random in all of us. What we decide to click on seemingly has no pattern: or does it? Researchers have spent countless hours trying to rationalize why some content is more viral than other.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Leadership: The Firebelly Retreat

Firebelly

Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first.

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More Trending

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been.

My Apple Watch Review: 5 Reasons It Works

Jason Yormark

It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy.

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Seven Top Marketing Posts for 7-7

Webbiquity SMM

With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far.

Fundraising Best Practices to Enhance Individual Donor Strategies

SocialFish

This post originally appeared on BC/DC Ideas. ———-. What is the fundraising potential for small and mighty nonprofits? How can organizations expand their individual donor programs and see increased success?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Running, Kinesiology & Marketing: The Rachel Smith Interview

Firebelly

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst.

Key Factors For a Successful Client-Agency Relationship

Mindjumpers

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

The Changing Face of Authoritative Content

Waxing UnLyrical

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy?

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities.

[Cool Infographic Friday] The Anatomy of a High Converting Landing Page

SocialFish

Kinda like this one. Via QuickSprout. ———— ( photo credit ). Cool Infographic Friday

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How To Create Fireworks With Customers On Instagram

Firebelly

No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform.

10 Tips to Shave Hours Off Your Social Media Marketing

Convince & Convert

According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. And a lot of them are pretty good at it, too. 60% of SMBs that embraced social media claimed that social media marketing got them new customers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer.

Verified Domains Provides Comprehensive Background Checks for Domains

Bill Hartzer

This week, I’ve launched our new service called Verified Domains. Verified Domains is the first-ever service on the internet that provides comprehensive background checks for domain names. I have personally been working on this patent-pending process since the beginning of this year.

Realignment #3: From Passive Knowledge to Collaborative Discovery

SocialFish

From The Demand Perspective Leading From the Outside. Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye.

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Why Every Organization Needs a Story Strategy

Convince & Convert

Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story.

Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD: How often is poor data the downfall of a marketing campaign?

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Google Sends Warnings About Blocking CSS and JavaScript Files

Bill Hartzer

Google has been very aggressive about sending out warnings in Google Search Console that says that your site is blocking CSS and JavaScript files on your site. Today I received a warning message from Google regarding my site’s blocking of CSS and JavaScript files.

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The #FutureOfBusiness: Employees Will Rule

SocialFish

This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It?

Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?

SocMed Sean

Confused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below.

Why Interactive Content Marketing is the Future

Convince & Convert

You probably know a thing or two about creating good content. Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014. That’s the challenge. We’re all content creators trying to reach an audience.