February, 2015

Storytelling: how to for businesses

Sherrilynne Starkie

‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since man lived in caves.A

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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful.

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3 Tips For Nonprofits To Boost Their Social Media Presence

SocialFish

The primary goal of Sec. 501 organizations is not profit. But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. Facebook now has more than 1.2

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Guest post by Gary Dek. Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored.

A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation.

More Trending

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly).

Comparing 21 social media marketing tools [Chart]

SocialFish

According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Publishing. Campaigns & promotions. Influencer & advocate management. Lead generation. Content marketing. Analytics.

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Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram.

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Who Won the Super Bowl of Advertising?

The Social Media Incubator

The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays. But another major topic surrounds something outside of the game, the ads.

How to Write an Irresistible Headline

Convince & Convert

Let’s start with a fundamental question: How are posts shared? It’s not the blog post, tool, or resource that gets shared. That might be what motivates the person who is sharing it, but all that ends up getting shared is the headline.

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When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. The hot new kind on the PR block. It’s all the rage these days, isn’t it? “Let’s do some content marketing!” ” they say. “Yes, let’s get a newsletter out!” ” they say. “Join the conversation!”

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Guest post by Daniel Kushner, CEO of Oktopost.com. ————–. Until recently, customer service was more or less limited to channels that were fully under the control of brands and safely hidden away from the scrutiny of the general public.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Customer Service & How FREAKER Nailed It

Saying It Social

An inside look into a great customer service experience that I had through social media and what your brand can do to mimic the process! The post Social Customer Service & How FREAKER Nailed It appeared first on. Corporate Social Media Customer Service Wilmington Beer FreakerUSA ILM Instagram Social Media Monitoring

Directory Owner Charges $1,000 to Remove Low Quality Links

Bill Hartzer

As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites.

A Framework For Real-Time Content Marketing

Visually SM

While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation.

Your 16-Point Content Publishing Checklist

Convince & Convert

I love checklists. They break down very detailed processes into actionable, step-by-step items. I try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. Listen; and. Engage. You can’t engage appropriately without listening , which is why the listening bit usually comes first.

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How to Monitor Your Organization Online

SocialFish

It’s not always pleasant to hear what your partners and competitors are saying about your organization online.

Digital Success for your Small Business

Saying It Social

In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.

Sometimes Even an SEO Expert Needs Help

Bill Hartzer

After actively doing SEO since the mid 1990s, and not just talking and speaking about SEO but actually doing it, I consider myself to be an SEO Expert. But, I have to admit that there are times when even this search engine optimization expert needs some advice.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

PR Pros: You’re still doing it wrong, even if you have a six figure income

Techipedia: Tamar Weinberg

I don’t know about you, but if someone tells me my process is tedious and expensive, I may be receptive to hear what they are saying in the hopes that they can help me improve my life, either personally or professionally. Seven years ago, I didn’t believe inbox zero was ever possible.

3 Rules for Better Video Marketing

Convince & Convert

Image via BigStockPhoto.com. Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. That’s 38.2 billion videos in 365 days.

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The One When #measurePR Turned Five: Recap

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!),

How To Write Irresistible Email Subject Lines

SocialFish

Guest post by Steve Aedy. ————– An email subject line is like a lede/hook for a pitch. It’s your introduction – the thing that grabs the reader’s attention and entices them into opening it to find out more.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.”

Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

Wow, how times have changed. The search engine optimization industry has changed. And I bet it will continue to change and evolve as it has been over the years.

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Fetching Friday – 23 Posts on Marketing & Productivity

Kikolani

Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing.

Be Social Don’t Just Do Social

Convince & Convert

Tweetable Moments From CEO to entry-level employee, it’s your own responsibility to tell your story. iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting.

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Weekly Roundup: Reputation

Waxing UnLyrical

Yesterday marked Presidents Day here in the U.S. Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level.

When Millennials Take Over on The Nonprofit Exchange

SocialFish

Guest post by Todd Greer, PhD, Executive Director and Managing Editor of Nonprofit Performance Magazine and the Synervision Leadership Foundation. ————– The reality is that we are different. And things are changing. So what can we do about it?