January, 2015

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers.

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The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age.

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Trending Sources

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement

SocialFish

Guest post by Drew Bernard, CEO at ActionSprout. ———-. Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%.

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Sure Fire Tips That Will Have You Cutting The Cable Cord

Jason Yormark

After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense.

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How your brand can win the 2015 Super Bowl

Saying It Social

In this blog we discuss the ways that your brand can come out victorious during the big game in 2015.

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More Trending

Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen.

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Time-Saving Tools and Apps for Social Media Management

SocialFish

Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. But only when it’s done right.

Trends in 2015: Ready for the next big thing?

Mindjumpers

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many.

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12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

A Cashless America

Saying It Social

In this blog post we explore the 2015 Digital Wallet- what it is, why you should accept mobile payments, as well as projected Millennial purchase behavior- check it out! The post A Cashless America appeared first on.

The Point of Measuring (Anything)

Waxing UnLyrical

Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? After all, everything has an opportunity cost. That is, whenever you decide to do something, there are other things you are deciding not to do. Right?

You Don’t Define Engagement; They Do

SocialFish

There is a lot of talk about engagement in the association and nonprofit world.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective.

Why “What Women Want In A Man” Lists Are B t

Jason Yormark

You see them all the time. Link bait lists claiming what women want in men. It’s understandable of course…lists are a great way to attract readership. Hell, I use them all the time. But these particular lists are always frustrating to see because they are always full of s**t. Rich, funny, works out, trustworthy, romantic, cooks, cleans…it goes on and on. Like somehow if you possess all these boilerplate traits, you’re going to magically become more appealing to women.

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Epic Linkedin Sales Fail

Bill Hartzer

I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes.

Snapchat Marketing & Advertising Demystified

Saying It Social

What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I did it. I wrote a book.

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Direct marketing is dead. Long live direct marketing!

SocialFish

Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this).

5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

Image via BigStockPhoto.com. Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. How does it make you feel? Frustrated!

Fetching Friday – 20 Posts on Marketing and Productivity

Kikolani

Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Using Structured Data? Your Website Could Lose Traffic to Google

Bill Hartzer

If you are using structured data on your website, or marking up your website’s code using schema.org code, it could ultimately cost you page views and visits from Google.

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Ways to boost SEO using Social Media

Freelance Social Media

For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.”

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Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

If you’re in the U.S., did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? I expounded not that long ago, but thought we’d pick up that thread today.

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How to Get the Word Out When You’re on a Budget

SocialFish

A lot of non-profit organizations have a hard time with marketing and branding themselves. Sometimes this is because the idea of creating a dedicated marketing campaign seems too “corporate” or “salesy.”

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How to Create Time for Writing Great Content

Convince & Convert

Image via BigStockPhoto.com. We all know about the many amazing benefits of blogging , writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create content!

Easy A/B Testing with Visual Website Optimizer

Kikolani

I have a confession to make. For the longest time, when I read about A/B testing, I thought it would be difficult. So I didn’t do it, even though I knew that A/B testing gives you the chance to optimize your website for conversions.

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Influencer Marketing – Part 1

Saying It Social

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

Google Shutting Down Open ID 2.0, Migrating to Google+ Sign-In

Bill Hartzer

Google is shutting down Open ID 2.0 and migrating Open ID 2.0 to the Google Plus Sign-In. Open ID 2.0 and Google Plus Sign-In is a way that allows website owners to let their users log into their website using their Google account credentials. Shutting down Open ID 2.0

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PR Trends for 2015: 7 To Watch

Waxing UnLyrical

You know I’m not much of a forecaster. I leave that to weather people and roosters. So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. But then I started thinking.

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The Stories We Tell Ourselves

SocialFish

Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? We tried out social media marketing, email marketing and web marketing. Each tactic brought a tiny bit of growth.