November, 2014

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years.

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Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Why do people ask whether or not you should host your own blog? Usually, two reasons: 1. There are several platforms that want you to produce long-form content on their sites.


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Trending Sources

Search & Social – Understanding the Interdependence


This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog You can connect with Christine on Twitter @christine_kbh.

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Facebook Like-Gating Is Gone: Should You Still Run Contests?


Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love. They’ve liked you, now show them you like. Facebook Social Media

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Navolutions Announces $500 Scholarship for Taking Down Internet Explorer


If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late. That’s why Navolutions couldn’t be prouder to announce our scholarship, Let’s Bury Internet Explorer.

Drafting My Next Job Description

Ari Herzog

Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. After five years as a self-employed digital media teacher and consultant, I want a change of pace.

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More Trending

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do.

How to advertise and optimise posts on Facebook


Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook?

Facebook Like-Gating Is Gone: Now How Do You Get New Fans?


Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. This has many people upset. What are they going to do now to get more fans? I’ve got one word for you—ads. You need to run. Facebook Social Media

Top 10 Black Friday Shopping Apps

Saying It Social

Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings! The post Top 10 Black Friday Shopping Apps appeared first on. Case Studies Digital Marketing Mobile Advertising appstore best apps black Friday cyber monday shopping shopping apps

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Dave and Busters Tweet Lesson: Stand By Your Brand

Akamai Marketing

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the “holier than thou” media to earn mega points for traffic. Imagine for a moment, the alternative tweet: “I hate tacos” said no one ever. tacotuesday. Imagine what THAT would have caused: crickets.

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The Keys To Writing Compelling, Creative Content

Convince & Convert

Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too.

Monday Roundup: Business Best Practices

Waxing UnLyrical

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. Image: Sung Ming Whang via Flickr, CC 4.0. The Psychology of Pricing. Why: Do you want to know how to price your products more effectively?

2014 Black Friday & Cyber Monday Sales for Marketers


It’s almost that time of year again! If you are in the market for new tools and platforms for your business, then Black Friday & Cyber Monday are the days to take advantage of. Here are the best deals I’ve found so far for marketers – be sure to bookmark this page and check it frequently to see when new deals are added! Product: OptinMonster. Description: The best lead-generation plugin for WordPress that allows you to create attention-grabbing optin forms that convert.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Emerging Social Media Trend: Selling Out Is The Norm


Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm. Gen Y might not buy logo’d apparel, but they have no problem wearing it and promoting it in their Vine videos, Snapchat snaps and Instagram photos if brands pay them. Social Media

Quantification Fascination

Saying It Social

The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies. The post Quantification Fascination appeared first on. Analytics Mobile Advertising Data Generator Personal Analytics Personal Improvement Apps Quantified Self Wearables

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? A regional manager for Chevy. Rikk Wilde was designated by Chevy to make a presentation to the World Series MVP of the Chevy Colorado. But when the microphone was handed over to Wilde, nerves took over.

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Lessons in Silence from my Grandfather

Waxing UnLyrical

Today would have been my grandfather’s birthday ( I’ve written about him before). Even though he passed away 11 years ago, I still miss him. I suppose you never really “get over” the loss of those you love, you just get used to not having your insides turn upside down every time you think about them. It’s taken me a while to realize it, but my granddad gave me lessons in silence I wish I’d taken to heart much, much earlier.

Video Ads, Facebook, and Marketing

Small Business Mavericks

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Every woman in America? I’ll be curious to see if I get one on my feed.

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Emerging Social Media Trend: Pay To Play


It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if. Social Media social ads

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On Being Too Busy For Facebook

Ari Herzog

I want to be too busy to use Facebook. People have their own reasons but I guess mine will start by doing other things. I want to be too busy. Here’s to living life outside of Facebook. Thanks for reading. Please sign up to receive blog posts by email. Related Stories Why Facebook and I Broke Up Why I List My Facebook Friends Digital Sabbaticals are Healthy. Media Facebook

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to structure glocal communication on Social Media


The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media.

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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge? Think about what I’ve been preaching lately in my talk about my new book, Zombie Loyalists. Facebook is going from “a record of your recent actions,” to “right now, this second, today.”

Monday Roundup: Thanksgiving

Waxing UnLyrical

This Thursday we celebrate Thanksgiving here in the U.S. So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Image: DVIDSHUB via Flickr, CC 2.0. Are We Seeing the Slow Death of Thanksgiving? Why: Has the Thanksgiving holiday become less significant in today’s fast-paced, consumer-driven society? Laura Click explores this trend in her Thanksgiving post from last year.

6 Warning Signs That Your Hat Is Turning Black

Small Business Mavericks

You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple visual letting the viewer know what was happening. So this simple signal comes in handy to identify good guys vs bad guys in a lot of areas. Black hat SEO has gotten a lot of attention as the various algorithms go after spammy content.

Emerging Social Media Trend: Logo Detection In Images


If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.” ” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description. A tool like Ditto Photo Analytics was built for logo. Blog Social Media


Ari Herzog

#Ferguson is America's selfie. — Chris Williams (@iamchriswms) August 20, 2014 I saw this tweet last night as the world reacted to the events in Ferguson. I saw this tweet reflected in today’s newspaper front pages. From the Boston Herald to the New York Post to the Calgary Sun and every other U.S. and Canadian paper in between, let alone a few foreign papers who are located west of Missouri — we are seeing our reflection.

Tech Exec of the Year: Brett Martin

Saying It Social

Brett Martin (Founder/CEO of CastleBranch and primary investor and overseer of TekMountain) wins NCTA “ Tech Exec of the Year Award ” for his dedication to growing the tech culture in Wilmington. Read how SayItSocial The post Tech Exec of the Year: Brett Martin appeared first on. Digital Marketing Featured NC SayItSocial News Uncategorized

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

Image via There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company. Sound effective? Not by a long shot.

Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!), and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years. I guess this is how. Had your content stolen? Get over it.

How To Enhance Holiday Marketing With Pinterest

Small Business Mavericks

This is a visual season. I love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? The site has been reaching out to businesses and they have created a helpful page called Project Holiday to “help you add some extra tinsel to your marketing this season.” ” 3 Ways To Start.