November, 2014

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results.

Sites 284

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Search & Social – Understanding the Interdependence

Mindjumpers

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management.

SEO 261

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. Yet not many found it.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Like-Gating Is Gone: Should You Still Run Contests?

Firebelly

Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love.

Navolutions Announces $500 Scholarship for Taking Down Internet Explorer

Navolutions

If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late.

More Trending

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.)

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook?

Making Sense of Social Media Analytics

SocialFish

Whew, it’s been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference.

Facebook Like-Gating Is Gone: Now How Do You Get New Fans?

Firebelly

Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. This has many people upset. What are they going to do now to get more fans?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Top 10 Black Friday Shopping Apps

Saying It Social

Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings!

The Keys To Writing Compelling, Creative Content

Convince & Convert

Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need.

Monday Roundup: Business Best Practices

Waxing UnLyrical

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices.

2014 Black Friday & Cyber Monday Sales for Marketers

Kikolani

It’s almost that time of year again! If you are in the market for new tools and platforms for your business, then Black Friday & Cyber Monday are the days to take advantage of.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

3 Hidden Resources for Your #GivingTuesday Campaign

SocialFish

Guest post by Jenna Sauber, CauseVox. ————– As December 2nd starts to creep closer on the calendar, you may be starting to feel the squeeze. You may be thinking, “We have so much to do and so little time!”

Emerging Social Media Trend: Selling Out Is The Norm

Firebelly

Millennials don’t have the same hang ups about “selling out” that Gen X did. Selling out is no longer seen as something negative—it’s the norm.

Trends 236

Quantification Fascination

Saying It Social

The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies.

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Lessons in Silence from my Grandfather

Waxing UnLyrical

Today would have been my grandfather’s birthday ( I’ve written about him before). Even though he passed away 11 years ago, I still miss him.

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. However, it wasn’t the Giants everyone was focused on after the game and the days following. Who was everyone talking about? A regional manager for Chevy.

Why collaboration is not as easy as it seems

SocialFish

Loved this deck by Rawn Shah.

Emerging Social Media Trend: Pay To Play

Firebelly

It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Well, that “free ride” has come to an end.

Trends 215

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Google Activates Their First New gTLD Domain Name

Bill Hartzer

Google has activated their first New gTLD domain name, which is nic.google. Nic.Google currently redirects to the Google Registry. What’s even more interesting, though, is that Nic.google redirects with a 302 redirect to www.google.com/registry/ so maybe they did that 302 on purpose?

Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

Happen to notice the subtle change Facebook made on mobile last week? Here – I’ve highlighted it for you above. Rather than “From,” Facebook mobile is now saying “in.” As in, Peter is “In New York,” “In Los Angeles,” “In Patagonia.” Why is this huge?

Monday Roundup: Thanksgiving

Waxing UnLyrical

This Thursday we celebrate Thanksgiving here in the U.S. So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Image: DVIDSHUB via Flickr, CC 2.0.

Drafting My Next Job Description

Ari Herzog

Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes. After five years as a self-employed digital media teacher and consultant, I want a change of pace.

NGO 151

Incorporating Social Media Into Your Strategy

SocialFish

Awesome primer by Danielle Brigida of the National Wildlife Federation. Incorporating Social Media Into Your Strategy from Danielle Brigida. ———— ( photo credit ). Featured From the Trenches

Emerging Social Media Trend: Logo Detection In Images

Firebelly

If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.”

Trends 196

37 Speakers To See at State of Search 2014

Bill Hartzer

After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search.

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

Image via BigStockPhoto.com. There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers.

Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!),

On Being Too Busy For Facebook

Ari Herzog

I want to be too busy to use Facebook. People have their own reasons but I guess mine will start by doing other things. I want to be too busy. Here’s to living life outside of Facebook. Thanks for reading. Please sign up to receive blog posts by email.