July, 2014

Managing Facebook ads from your phone

Sherrilynne Starkie

This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns.

23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network.

3 Super Quick Twitter Tips for Your Business

yMarketingMatters

Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Impacts a Pet Grooming Business

The Social Media Incubator

Many businesses in varying industries wonder what, if anything, social media can do for them, and every industry is different when it comes to forming a social media strategy. Other times, social media can have an effect on a business without a direct posting to a social media site.

More Trending

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.

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20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0.

Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.32 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 271 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry.

The Importance of Testimonials and Social Media

SocialFish

Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. In the B2B realm, product reviews and testimonials from other organizations can make all the difference in acquiring more market share, making them an absolute necessity for your website.

5 Reasons Your Facebook Contest Failed

Firebelly

Not every Facebook contest is a success. Here are five common reasons why they fail. #1: 1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest.

The Future of Digital Marketing According to the Giants

Webbiquity SMM

Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Measurement for Pragmatists

Waxing UnLyrical

Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful.

Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

Why It Might Be Time to Completely Change Your Social Media Strategy

Convince & Convert

I recently delivered the closing keynote at the Social Fresh Conference in Orlando (the next Social Fresh – a conference I very much endorse – is in October in San Diego).

Leveraging Social Identity

SocialFish

Watched this over the weekend. It’s really good.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Google Quality Rater Guidelines 2014

Bill Hartzer

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document.

Nobody Comes Close To Beating (Or Even Touching) Facebook When It Comes To Social Media Referral Traffic

Firebelly

Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook.

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15 Blog Headlines That Don’t Suck

Waxing UnLyrical

I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” ” “Draw your audience in!”

Social Networking Stats: Facebook Tops 1.32 Billion Monthly Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.32 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 12 Startups I’ve Invested In and Why

Convince & Convert

I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer.

3 Social Media Opportunities Your Nonprofit is Losing

SocialFish

Guest post by Yazmin Gray. ———— So, your NPO is in its early stages and you’re looking to promote it. Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough?

Not a Bad Gimmick: The World’s Highest Press Release

Adam Sherk

London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding.

4th of July And Social Media: 4 Must-Reads

Firebelly

Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. Check out the four must-reads below to learn how.

Match Makers go Social by Breaking Stereotypes

Waxing UnLyrical

[Ed: The tradition of arranged - as opposed to "love" - marriages has been practiced in India for centuries, and is still a thriving and commonly accepted practice on the sub-continent. A relatively recent proliferation of matchmaking sites is bringing the tradition in step with the tech age.].

75% of Apps Are Used At Least Seven Times Per Month

The Realtime Report

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app?

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention.

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3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends.