July, 2014

Managing Facebook ads from your phone

Sherrilynne Starkie

This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns.

8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network.

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Trending Sources

Leveraging Social Identity

SocialFish

Watched this over the weekend. It’s really good.

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3 Super Quick Twitter Tips for Your Business

yMarketingMatters

Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Reasons Your Facebook Contest Failed

Firebelly

Not every Facebook contest is a success. Here are five common reasons why they fail. #1: 1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest.

The Future of Digital Marketing According to the Giants

Webbiquity SMM

Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.

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“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0.

Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers.

Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below.

Nobody Comes Close To Beating (Or Even Touching) Facebook When It Comes To Social Media Referral Traffic

Firebelly

Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Networking Stats: Twitter’s User Growth Exceeds Expectations, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.32 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 271 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch.

Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry.

Social Media Measurement for Pragmatists

Waxing UnLyrical

Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful.

Leveraging Social Identity

SocialFish

Watched this over the weekend. It’s really good.

Groups 257

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Not-So Secret Guide to Twitter Lists

Janet Fouts

What are Twitter lists anyway? A Twitter list is a curated group of users on Twitter. When the list is viewed, the posts of the people added to that list show up in the list’s stream.

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4th of July And Social Media: 4 Must-Reads

Firebelly

Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. Check out the four must-reads below to learn how.

Social Networking Stats: Facebook Tops 1.32 Billion Monthly Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.32 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

15 Blog Headlines That Don’t Suck

Waxing UnLyrical

I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” ” “Draw your audience in!”

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

Yet another awesome deck from Danielle Brigida of the National Wildlife Federation and Farra Trompeter from Big Duck.

The 12 Startups I’ve Invested In and Why

Convince & Convert

I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer.

Agile, Data-Driven, Burgers And MixWest: An interview With Duncan Alney

Firebelly

Your Current Approach to Marketing Could Make You Irrelevant. If you and your marketing team are still operating in a paradigm of business as usual, you are in a very difficult position. In fact, you might be facing extinction.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

75% of Apps Are Used At Least Seven Times Per Month

The Realtime Report

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app?

What whitewater rafting taught me about social business

Janet Fouts

Yes, that’s me in the raft on the left with the huge grin heading into “Troublemaker” rapids. We just got back from a two day trip rafting the American River and it was awesome. What’s that got to do with social business? Not a lot really, just this one thing.

Match Makers go Social by Breaking Stereotypes

Waxing UnLyrical

[Ed: The tradition of arranged - as opposed to "love" - marriages has been practiced in India for centuries, and is still a thriving and commonly accepted practice on the sub-continent. A relatively recent proliferation of matchmaking sites is bringing the tradition in step with the tech age.].

How To Make the Business Case for Social Customer Care

SocialFish

A lot of great info in this deck by Blake Landau at Intel. Making the Business Case for Social Customer Care from Blake Landau. ——— This post has a really good slide deck. Click through if you can’t see it. ——— ( photo credit ). More like this.

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How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention.

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4 Major Foursquare Changes

Firebelly

Gil C / Shutterstock.com Foursquare has announced many changes recently. Here are four you need to know about. 1) They’re rolling out a new logo. 2) Focus is now on helping users search for nearby places. 3) All check-ins now take place on its Swarm app.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas .

Google Quality Rater Guidelines 2014

Bill Hartzer

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document.

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true.

Calling all Association Social Media Managers

SocialFish

Are you an association social media manager? Then I want to hear from you! I’m starting a rockin’ new series of interviews right here on the blog.