Sherrilynne Starkie
OCTOBER 12, 2013
'The folks at the National Arts Centre Orchestra recently invited me to a sneak preview of Casual Fridays. I just popped down the road from my office to the NAC LeCafe right from work, and it turned out to be a really fun time with some cool people, great music and fantastic food. Casual Friday’s start with the Culinary Overture – variety of delectable small plates.
Dave Fleet
OCTOBER 15, 2013
'Tweet. My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals.
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Harp Interactive
OCTOBER 16, 2013
'Categories: Blog , Instagram Tags: brand , brand building , how to use instagram , Instagram , Instagram tips , social media Storytelling is a vital part of brand building. In a way that is all their own, brands are successfully leveraging Instagram, a powerful, imagery-driven social network, to share their stories. Illustrate Brand Personality. Whether your brand is fun and quirky or professional and highly sophisticated, Instagram provides an opportunity to show just how personable it [.] ( R
yMarketingMatters
OCTOBER 4, 2013
'That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business.
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Mindjumpers
OCTOBER 8, 2013
'Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth. But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit.
Jason Yormark
OCTOBER 28, 2013
'Yea that’s right. I made a list of 10 reasons why being self-employed rules to get you to come read my stuff. Because lists are cool like that. People don’t have time to read paragraphs. That’s so 2012. I wrestled a bit with posting this as by doing so, I possibly alienate myself to any “offers you can’t refuse” for a traditional 9 to 5er.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Buzz Marketing for Technology
OCTOBER 25, 2013
'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million, or nearly one in
Harp Interactive
OCTOBER 18, 2013
'Categories: Blog , Facebook , Social Media Marketing Tags: athletes on social media , email marketing , Facebook , foursquare , google plus , harp social , social media In case you missed it, here’s a short roundup of social media news, tips and updates from Harp Social for the week of October 14-18. Learn about how athletes dominate social media better than most!
yMarketingMatters
OCTOBER 25, 2013
'Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. However, it’s also one of the most fluid platforms making it hard for businesses, large and small alike, to keep up with the latest updates on the platform and interpreting the ever-evolving Insights.
Firebelly
OCTOBER 18, 2013
'This past week, Duncan and I attended the BOLO Conference in Scottsdale, Arizona. It was a great event for leaders of digital agencies. Being the guy I am, I sought out the social media-related sessions. Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Terry City , Vice President, West Coast, Buzzfeed.
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Socialized
OCTOBER 4, 2013
'A strength of Facebook, for better or worse, is its ability to let our friends know everything there is to know about us. Earlier this year, I started doing standup comedy in Santa Cruz and San Jose. With my newly added identity of "standup comic," there has been a big change.
Sherrilynne Starkie
OCTOBER 21, 2013
'Ever consider a career in advertising? You might be unwittingly embarking on one right now thanks to Google. Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. The change automatically affects Google+ users who are over 18 years of age, although users can opt out.
Buzz Marketing for Technology
OCTOBER 5, 2013
'Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of Conteneo , Inc. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation. PD: Talk a little bit about what is a “serious” game.
Jason Yormark
OCTOBER 8, 2013
'A little cross posting from the Studio 9 Blog. Here I cover how to use the Google Keyword Planner to better title your blog posts and drive more traffic to your blog. Have a look!
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SocMed Sean
OCTOBER 22, 2013
'Disclosure: Buffalo Wild Wings did compensate me to write this post in the form of a gift card. The gift card was used to purchase meals for my family while we tried out the new mobile app. The opinions in this post are mine and do not represent those of Buffalo Wild Wings. From a social media perspective, I’ve always been a pretty big fan of Buffalo Wild Wings.
Firebelly
OCTOBER 10, 2013
'The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate. Facebook: This social network is something I use to maintain relationships with people from various aspects of my life.
Dave Fleet
OCTOBER 15, 2013
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. Like it or not, content calendars aren’t going anywhere any time soon: Most companies are still trying to break outside the mold of corporate approvals.
Janet Fouts
OCTOBER 2, 2013
'And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. That content written by “amateurs” or worse yet “engineers” is not worthy of publication.
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Buzz Marketing for Technology
OCTOBER 18, 2013
'Posted in eCommerce Optimization Personalization. According to Forrester Research , U.S. e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong.
Adam Sherk
OCTOBER 23, 2013
'Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out. When I previously wrote about how to use the standout tag , I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited.
The Social Media Incubator
OCTOBER 24, 2013
'Content Marketing: a buzzword that’s been around for awhile in Online Marketing circles is making it’s way to broader marketing discussions–and this is a very good thing. Until the last couple of years as Google and other search engines changed their algorithms with updates like the “Panda” update, you rarely heard the term “content marketing.
Firebelly
OCTOBER 21, 2013
'I mean, I knew Twitter was powerful. But until recently, I had no idea how powerful less than 140 characters could be. A self-proclaimed Favre obsessor (I love Brett), I was watching a Vikings game about 3 weeks ago when I saw a commercial from the NFL Pro Shop showing how you could customize a shirt any way you want. Immediately, my husband looked at me and said I should get a shirt that says Stephanie Favre on it because I have wanted that last name forever.
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Convince & Convert
OCTOBER 5, 2013
'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results schema in favor of semantic searching.
Bill Hartzer
OCTOBER 19, 2013
'Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Yes, I’m joking. Google’s organic, natural search results are so good now they’re actually indexing and ranking Bing search results in the Google search results. That’s right, Bing.com is now showing up in Google’s search results.
Josh S Peters
OCTOBER 4, 2013
'As I’ve been reading about the announcement that Instagram will start showing ads to support it’s platform one common thread keeps appearing. People complaining about it. Saying that they have succumbed to the devil, that they will now stop using Instagram forever, and that they are angry that the site dare try to monetize. Well Mr. & Mrs. angry pants how they hell do you think it’s going to stay in business?
Ari Herzog
OCTOBER 31, 2013
'The Italian language has a wonderful word: Asolare. It is loosely translated as spending time in a meaningless but delightful way. Some describe the word as bittersweet exile, referring to 15th century poet Cardinal Pietro Bembo’s affections toward exiled Cyprus Queen Catarina Cornaro. The Spanish language has another wonderful word: Vacilando.
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The Social Media Incubator
OCTOBER 17, 2013
'One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts? The answer is, it depends. Keep in mind that all social media is different. Facebook and Twitter are very different from Google+ and LinkedIn. Before you start posting to any social media site, you should take some time to understand the expectations of its current users.
Firebelly
OCTOBER 23, 2013
'I hear a lot of people asking the question, ”What is the best way to gain a lot of followers?” and usually that question is followed by, “How can I then market to said followers, and make them spend money on my products?”. But hold on people! Social media marketing is not some catch-all solution for your entrepreneurial endeavors. Social media is the place where you can build a community around your brand.
Convince & Convert
OCTOBER 12, 2013
'Much of what we’ve come to believe about social media and content marketing is wrong. They are myths. Time to crush them. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.
Janet Fouts
OCTOBER 30, 2013
'Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you’ll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages. The next time you log in you’ll notice a bar across the top of your browser with their suggested new name. You have the option to suggest a different one to fit your brand better but it must be requested.
Bill Hartzer
OCTOBER 12, 2013
'Google is updating their Terms of Service on November 11, 2013. There are several updates to their TOS, and notably one of the changes has many people in an uproar. If you follow a business on the Google+ social network, there is a chance that your endorsement could be used in an advertisement for that business, elsewhere on the web. You can read about the changes to the Terms of Service.
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