January, 2013

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week.

For Global Success: 9 Reasons Why Localization Is Key [Infographic]

Mindjumpers

When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks.

Three Words That Will Speed Up Your WordPress Blog

SocMed Sean

Images…we all love them. Whether it’s funny #FAIL photos, pictures of our family or maybe photos of our favorite recipe or vacation spot, we love to share them with others.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Free education tools you have never heard of

SocialFish

This is a guest post by Sandra Miller, a tech writer from Brooklyn. —————— The number of education sites keeps growing at a fast rate. The popular ones are sometimes high budget and in the end, you end up knowing them.

More Trending

PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

PRs as compared to Pol Pot? There is a new study out that shows that PR professionals feel that serving the public interest is as important as their duty to their employers and clients.

Study 386

Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

Brands 272

[INFOGRAPHIC] Peer Pressure Can Be Multiplied Through the Social Media

SocMed Sean

Today’s guest blog post comes from Mary Tyler, who writes about parenting, social media & addiction at [link]. If you find this post interesting, be sure to also check out the article on whether teens prefer social media to real life.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook ads vs Google Ads [INFOGRAPHIC]

SocialFish

Check out this infographic from WordStream who did a ton of research to test out the comparison between Facebook ads and Google ads. As always, click on the image to enlarge. The winner? Google. Potluck

Google 272

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business.

System 279

Five Ottawa Facebook pages worth checking out

Sherrilynne Starkie

Five Ottawa Facebook Pages worth following. View more lists from Sherrilynne Starkie. Facebook Featured Ottawa listly Lists Social Media Social network

The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization.

News 270

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users.

[COMIC] Parenting In The Age Of Social Media

SocMed Sean

Parenting is tough. Image courtesy of bbaunach via Creative Commons. That moment when our new bundle of joy is delivered with that fresh baby smell is absolutely amazing but, unfortunately, each child it isn’t accompanied with a handbook or instruction manual.

25 Experts Predict the Future of Marketing [Infographic]

SocialFish

You won’t be surprised by mine Thanks so much to Exact Target for inviting me to participate! I’d love to hear your thoughts on these – some are contradictory (since we’re all human!). Is anything missing? What do you think about the future of marketing?

Facebook: Improving Employee Communications?

Waxing UnLyrical

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press.

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison.

Sites 255

Happy #CMAD – 10 Articles You Should Read

Mindjumpers

So, today is the day when Community Managers all over the world should feel a bit more appreciated.

10 Ways to Hit the Reset Button on Your Productivity

Justin Levy

Now that we’ve wound down the previous year and are getting back up to full speed, this presents the perfect opportunity to hit the reset button on your systems and processes, helping you to increase your productivity.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Often Overlooked Tips for Maximizing Online Donations

SocialFish

Guest post by Maureen Gorman, editor for Progressive Business Publications. ———————– Online donations have been the bright spot for nonprofits in the last few years.

Tips 267

5 Community Management Tips on Community Manager Appreciation Day #CMAD

Waxing UnLyrical

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief).

Tech Tip: 3 Simple Things You Can Do To Improve The Backend Of Your Site

SocMed Sean

Today’s guest blog post comes from Erik Gaandt, who has written this article for WhoIsHostingThis.com – see here for their iPage review results. Erik is a freelance technology writer and his articles appear on various website marketing blogs.

Joomla 241

10 Digital Unpredictions for 2013

Direct Marketing Observations

It’s safe to say that just because I waited until January 8 th , it doesn’t mean that I can’t roll out what I think will happen in the next 12 months. In other words, not posting prediction pieces in December does not diminish their likelihood of occurring.

Apple 236

Facebook Poke vs. Snapchat: New Marketing Channels?

Mindjumpers

First we saw the uprising of Snapchat. Now Facebook introduces Facebook Poke. Two sides of the same coin, really.

Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

What Playing the Oboe Taught Me About Building My Own PR Practice

Waxing UnLyrical

I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. It was through my love of music that I discovered my passion for branding, public relations, and social media.