August, 2012

Ottawa police tweet on the beat

Sherrilynne Starkie

Ottawa police cops are tweeting on the beat, according to the CBC news website. A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. More interestingly, police inspectors are now tweeting on the job.

Are You A Social Media Channel Changer?

SocMed Sean

I admit it…I’m a channel flipper. Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media?

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Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization.

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

Facebook is a word that is recognized all over the world. It is a platform available in more than 70 languages and is a household name. With over 552 million daily active users , it is a mainframe for society and a resource that many are using to schedule events.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Blogger relations – you’re doing it wrong

Dave Fleet

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.]

Facebook Updates: Target Your Content to Interests and Demographics!

Mindjumpers

Tweet For less than a month ago, we wrote a blog post summing up all of the major changes made by Facebook during 2012. Today, we will give you yet another update on the explosive Facebook developments relevant to Page Admins controlling brand communities on Facebook.

More Trending

Public Relations. It’s Still About The People

Waxing UnLyrical

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second.

Why, How and When to Quit FeedBurner

SocialFish

If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Easiest way to check this – subscribe to your own blog in Google Reader, and see if it’s pulling the latest content.)

3 Ways To Tell If Facebook Fans Like The Content You’re Curating

Firebelly

You’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know ? Here are 3 indicators that will help give you a clue. Interactions. Okay, so this one’s a little obvious.

The Conundrum of Content

Direct Marketing Observations

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences.

Facebook’s little secret…

Sherrilynne Starkie

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers.

The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

It all began when Michelle Quillin re-tweeted a recent post of mine. It was about remembering to use the headline and first lines to keep readers compelled to read, old and new. A follower of hers read it, and tweeted in reply, “That made me want to vomit.” ” I was totally at sea.

One Tweet from a CEO is worth 100 Tweets from Staff

SocialFish

I spoke last week at the Council of Manufacturing Associations, to an audience of 200 CEOs. My panel was with Christopher Gahan, Chief of Staff for Senator Toomey of PA, and Shana Glickfield of Beekeeper Group, a digital public affairs agency we work closely with.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 Tips On Developing A Social Publishing Approach For Brands

Firebelly

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin.

How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

How To 205

Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

A couple of months back, I wrote a blog post about the launch of Facebook’s new App Center. I also wrote a post about the benefits of gamification. When the App Center launched in May this year a vast number of people were already playing games on Facebook.

Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

Facebook stock is not doing very well. Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search.

The Launch Ticker = Awesome Way to Get Your Tech News Fix

SocialFish

Are you interested in technology news and what’s happening out of Silicon Valley, but no time to read through the hundreds of tech blogs and tech news magazines? I have discovered the most awesome thing ever.

News 259

Tony’s Shoe Shine: A Lesson In Remarkable Personality

Firebelly

Recently, I was presenting to the executive team at Web.com in Jacksonville, Florida. On my way back, I encountered Tony just outside the airport security check. My companion, Shashi Bellamkonda, and I were thoroughly impressed with Tony and got our shoes shined.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not every company or organization needs to outsource their social media efforts.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Don’t Lose Value in the Hunt for EdgeRank

Mindjumpers

Did you know that the number one reason why people love Facebook is that it enables us to show our personality? It’s a human need to create an identity in order to feel community belonging and gain self-esteem.

Somebody that I used to know

Sherrilynne Starkie

Chances are you’ve heard Gotye ‘s song a time or two. You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Songwriter Gotye knows about them too.

Remix 354

The Intern and the Executive Coach, Part II: Criminal

Waxing UnLyrical

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. You do, don’t you? In case you don’t, it was.

11 Things to Consider Before Hiring a 23 yea…err. Someone to Run Your Social Media

SocialFish

This is a response to Hollis Thomases’ article ’11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media’. Hello, I’m Ryan Crowe – I’m a 25 year old social media strategist and manager. I’ve made some choice edits to Hollis Thomases ‘ article that appears in Inc. and Time.

2 Cool (And Free!) Instagram Analytics Tools

Firebelly

I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this?

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Brands 241

Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products.

Who Should Care About Public Relations? Everyone

Waxing UnLyrical

Ed: seeing as how it’s “holiday week” here in the U.S., we decided to give the WUL team a bit of a break. So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team.

Hotels 210

Social Media Can Be the Opposite of a Time-Suck

SocialFish

That’s the conclusion of researchers at McKinsey. They released a study in July that suggests use of social media internally can actually improve the productivity of knowledge workers by 25%. That’s a big deal. These are your highest paid workers.