August, 2012

Blogger relations – you’re doing it wrong

Dave Fleet

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.]

Pinterest for business

Sherrilynne Starkie

Pinterest is proving to be a great social network for businesses to connect with customers. Here’s a stunning infographic that spells out all Pinterest’s benefits for business. Related posts : The social customer. Infographic: Twitter facts. Wikipedia rules the waves.

5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. I thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful.

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What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]

Mindjumpers

There is a frighteningly deep gap between what social consumers want and what social marketers think they want. This is what an infographic , released yesterday, created by social media specialist Brian Solis in cooperation with the Pivot Conference team and Barnickel Design shows.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

This is a guest post by Tim Ware. Although the rollout of Timeline met with a lot of resistance from those used to the previous interface, over time we’ve all realized that it offers much more control over the visual branding of pages than ever before.

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More Trending

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

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Ottawa police tweet on the beat

Sherrilynne Starkie

Ottawa police cops are tweeting on the beat, according to the CBC news website. A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. More interestingly, police inspectors are now tweeting on the job.

Public Relations. It’s Still About The People

Waxing UnLyrical

I recently spent the bulk of the day on Facebook / Twitter / Pinterest and the other “usual suspects” marveling at how incredibly much information flows between people around the world by the second.

The Demographics of Twitter Users [Study]

Mindjumpers

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Ways To Tell If Facebook Fans Like The Content You’re Curating

Firebelly

You’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know ? Here are 3 indicators that will help give you a clue. Interactions. Okay, so this one’s a little obvious.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

This is a guest post by Manroop Takhar. It’s pretty clear from the buzz around them that this is the year of the web video. You’ve probably seen statistics claiming as much. According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers.

Back to school app

Sherrilynne Starkie

Most professional communicators have long since come to depend on dictionary.com as a reference resource for turni ng out quality copy. Now, just in time for back to school, the online dictionary is available for use on iPhone and Android.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Strangest Argument I’ve Ever Had On Social Media

Waxing UnLyrical

It all began when Michelle Quillin re-tweeted a recent post of mine. It was about remembering to use the headline and first lines to keep readers compelled to read, old and new. A follower of hers read it, and tweeted in reply, “That made me want to vomit.” ” I was totally at sea.

How Customer Service on Social Media Helps Your Brand [Infographic]

Mindjumpers

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms.

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Psychology of Social Networking

The Marketing Blog

Sarah Wenger has shared this interesting infographic with me an email. The graphic has been created by Psychologydegree.net. and talks about the big-impact Facebook has been making in our lives. Take a look at it… Filed under: Social media Tagged: Facebook , Social network , socialmedia.

8 Tips On Developing A Social Publishing Approach For Brands

Firebelly

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers.

Facebook’s little secret…

Sherrilynne Starkie

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Here’s one I wrote in January 2011 that continues to attract readers.

The Conundrum of Content

Direct Marketing Observations

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it?

Facebook Updates: Target Your Content to Interests and Demographics!

Mindjumpers

Tweet For less than a month ago, we wrote a blog post summing up all of the major changes made by Facebook during 2012. Today, we will give you yet another update on the explosive Facebook developments relevant to Page Admins controlling brand communities on Facebook.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

Facebook stock is not doing very well. Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search.

Tony’s Shoe Shine: A Lesson In Remarkable Personality

Firebelly

Recently, I was presenting to the executive team at Web.com in Jacksonville, Florida. On my way back, I encountered Tony just outside the airport security check. My companion, Shashi Bellamkonda, and I were thoroughly impressed with Tony and got our shoes shined.

The Social Side of Brand Management

Techipedia: Tamar Weinberg

This is a guest post by Chris Birk. Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges.

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Using word clouds in communications analysis

Sherrilynne Starkie

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence.

Retail and Social Media by the Numbers

Direct Marketing Observations

I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.

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Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences.

The Intern and the Executive Coach, Part II: Criminal

Waxing UnLyrical

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. You do, don’t you? In case you don’t, it was.

2 Cool (And Free!) Instagram Analytics Tools

Firebelly

I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this?