Sherrilynne Starkie
MAY 31, 2012
For the first time, Facebook page administrators can schedule updates now to be published in the future. A little clock icon appears in the left hand corner of the update window, and when it’s clicked, it opens up a scheduling tool that provides for future updates. In addition, admins can also post things to appear in the past (but not before the page was launched). .
SocMed Sean
MAY 22, 2012
Facebook does it again! First, it was adding ads to your timeline , next it was posting articles and updates based on what your friends were doing. Now, Facebook is hijacking your timeline and inserting “Trending Articles” While I’m not positive about the source, it’s likely that Facebook monitors the articles/blog posts that your friends are clicking on and sharing and then presumes that you’ll want to see them too.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mindjumpers
MAY 10, 2012
Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.
Waxing UnLyrical
MAY 16, 2012
What could a group of astronauts and the Holocaust possibly have in common? More than you think. And before you read further, there is an ask involved, to help get a very moving documentary to American television screens via PBS and Kickstarter. But do read further, because I think when you hear the story, you’ll see why it’s important to try to help.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Adam Sherk
MAY 15, 2012
The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Baconâs guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Being required to do cold-call follow-ups as a junior employee was one of the main reasons I gravitated toward other forms of online marketing as soo
Jason Yormark
MAY 1, 2012
It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. I’m so vain. As the dust settles a bit, I am excited to share a new venture I am over seeing as part of my increased role at Strategies 360.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
SocMed Sean
MAY 29, 2012
As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.
Mindjumpers
MAY 16, 2012
Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs.
Waxing UnLyrical
MAY 18, 2012
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, donât make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
Firebelly
MAY 14, 2012
Here are your 5 must-reads on Instagram marketing that we don’t want you to miss. The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity. By Andy Parker In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brandsâ use of Instagram on Facebook through itâs searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives. 5 Awesome Examples of Ins
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Jason Yormark
MAY 11, 2012
I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was.
Sherrilynne Starkie
MAY 19, 2012
Barely a day goes by that a Facebook update doesn’t make us stop and think. Whether it’s someone’s funny anecdote or a heartfelt plea for prayers, the social network lets us connect over stories in so many ways. Almost three-quarters of responents to a recent Facebook question admitted that something that saw this week on Facebook really made them stop and think.
SocMed Sean
MAY 25, 2012
Today’s guest post comes from Matt Powers, who is an Internet Marketer at Blue Soda Promo , an online promotional products company. I appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose.
Mindjumpers
MAY 2, 2012
Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t seem to notice the codes anymore, and the QR interest and excitement seem to be fading away.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Waxing UnLyrical
MAY 20, 2012
Itâs official. The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers. What has surprised me a bit is the amount of negative comments in the Facebook conversation.
Buzz Marketing for Technology
MAY 16, 2012
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. Well âhopeâ isnât a strategy.
Jason Yormark
MAY 7, 2012
“I love it when a plan comes together!” – Hannibal Smith, A-Team. I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods.
Sherrilynne Starkie
MAY 10, 2012
The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Presenter Ann Fuller, CHEO ‘s public relations director and a health care social media pioneer, didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
SocMed Sean
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.
Mindjumpers
MAY 31, 2012
Tweet. We donât have to talk about how big Facebook is anymore. They bought Instagram for $1 billion. 800 million active users are registered. Almost every company has a brand page. What seems to be forgotten time-to-time though is why it has become the platform it is. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity.
Waxing UnLyrical
MAY 15, 2012
So, you know how I was in New Orleans last week for Counselors Academy ? You already know I had a terrific time and learned so much. But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round.
Buzz Marketing for Technology
MAY 9, 2012
Letâs be clear. Most people who write on social media outlets donât do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls âthe point of emotion.â In other words, they are emotionally invested in the product, service or experience about which they are opining.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Firebelly
MAY 30, 2012
The popularity of Pinterest is growing by the pins! With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. Consider using these tools to help with your Pinterest efforts: PinReach. Pinreach is a free platform that is very user-friendly. It breaks down each board in chronological order based on repins, followers, pins, likes and comments.
Sherrilynne Starkie
MAY 2, 2012
In the era of health care reform, hospitals need to figure out how to do more and more, with less. Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter.
SocMed Sean
MAY 15, 2012
Dear Brand Managers, Let’s face it…engaging online isn’t always easy. Sometimes, things go wrong. Sometimes product updates don’t go as we plan. Sometimes there are issues. But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community. If something goes wrong, let them know about it as early as possible.
Mindjumpers
MAY 15, 2012
Tweet. Every day we create 2.5 quintillion bytes of data. Yes, that sounds like quite a lot â and it is! To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceeding interested in the talk of Big Data, Iâve recently been inspired by the research and development of Big Data related software and applications.
Advertisement
Discover just how easy it is to boost SEO with social media.
Waxing UnLyrical
MAY 7, 2012
Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. However, this takes planning a strategy. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic.
Buzz Marketing for Technology
MAY 23, 2012
When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.
Firebelly
MAY 23, 2012
Last week, we reimagined Pinterest had it been invented in the 90s. This week let’s take a look at… …if Linkedin had been invented in the 80s. It’s about as exciting as it is now (zing!). [Video URL: [link] ].
Josh S Peters
MAY 25, 2012
So this is a rather bitter sweet post. Today is officially my last day with The Search Agency as their Manager, Social Media and Tuesday I start with Fanscape as as Senior Social Media Manager. It’s a good shift and a good change for me professionally, but it’s not without it’s twinge of bitterness in that I will deeply miss some of the people I have worked with at The Search Agency.
SocMed Sean
MAY 19, 2012
Okay…I’ll confess. I can’t stand Klout. Anyone who discusses social media with me usually has to sit through one (or more) of my diatribes about how ridiculous Klout is, why it doesn’t measure social media influence, and why relying on the score is one of the most annoying noob habits of social media. I have wrote several articles on this angst, and even created one of my social media cartoons about those who “ Pout about Klout “ And up until today, I was pre
Expert insights. Personalized for you.
355 
Let's personalize your content