March, 2012

International Women’s Day 2012 — Are we really equals?

Sherrilynne Starkie

‘M’ asks 007…are we really equals? Until the answer is yes.we must never stop asking.

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Pinterest Revises Their Terms Of Use…But Are The Changes Enough?

SocMed Sean

I have had a LOT of feedback about my article about why I deleted by pinboards because of Pinterest’s Terms of Use. Everything from fear to curiosity to anger.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it.

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Why Komen Was Destined to Clash with Social Media


This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses.

New Facebook Guidelines For Brand’s Timeline


Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines.

More Trending

Why I Just Deleted All My Pinboards From Pinterest – Hint…It’s Their Terms Of Use

SocMed Sean

If you are a blogger or content creator, you REALLY should read the Pinterest terms of use I know I’m going to be in the minority, here, but I’m not thrilled about Pinterest right now.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The project.

Eleven Ways Facebook Page Timelines Change Your Content Strategy


The new Facebook page timeline layout changes the way your organization needs to think about content.

Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2012 Is The Year of Visual Communication


Tweet It’s a known fact that visual stimuli has a strong effect on humans, also compared to other kinds of stimuli such as reading or listening. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities.

So Slang: dictionary of street terms

Sherrilynne Starkie

There’s a free online resource to check out the real defnition of slang words and street terms. It’s contributed to and edited by thousands of people online who add their own meanings to millions of words.

Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying. Having been involved in social media for the last 20 years and having run my own large, web-based community, I have seen a LOT of flame wars, bullying, and online arguments that didn’t help the community in any way and, often, ended up with both sides losing the argument because they either got banned from the community or let their personal emotions get in the way of making a coherent argument. I’m all for spirited debate via digital channels, but in my experience, the arguments that got out of hand weren’t based on a disagreement over facts, but instead began as well-intentioned discussions and devolved into personal attacks, positions with emotional bias but no real fact, or just hot-tempered community members who couldn’t resist pressing the “post” button. As the site owner/community manager, I even had someone threaten to come to my house in person so he could discuss the fact that I edited one of his posts for racist comments. The post was accompanied by a photo of him holding his shotgun. So, having been down this road once or twice before, I thought it might be a good idea to share some experiences that might help others when engaging in spirited debates online. I love the fact that the Web is a platform for sharing thoughts, ideas, experiences, and positions…but let’s try to keep it civil, folks. 1) Learn Thumper’s Rule – In case you have never seen the movie “Bambi”, you need to learn this one little piece of sage advice from the bunny rabbit named Thumper. His father taught him (and his mother reminded him) that “if you can’t say something nice, don’t say nothing at all.” Sometimes it’s just a good idea to walk away from the argument, especially before it gets personal. 2) Don’t argue just to argue – Community managers can spot them a mile away. Trolls who like to just stir the pot and start arguments. They’re the bane of our existence and when I spot one, I give one stern warning and then have no problem clicking the “Ban” button when they do it again. If you’re there just to argue, then go someplace else. If you’re there to contribute and enjoy the company of other people, great. But don’t be a troll. No one likes a troll. 3) Know your position and why you’re defending it – Do you really believe in the argument you’re making or are you just attacking the person who is disagreeing with you. As humans, we sometimes let our distaste for someone else cloud our judgement as to whether they are making a valid argument. Playing “Devil’s Advocate” online doesn’t work as well as it does in-person, because the person on the other end of the debate doesn’t know you and doesn’t know whether you really believe your position or not. If you’re being contrary just to spur the debate, be VERY clear about it. 4) Think about the community – Is your argument about gun control really beneficial to a community focused on helping solve technology-related issues? Sure, frequent contributors to a site often get to know each other personally, but do you really need to bring off-topic arguments to a forum where they aren’t of benefit to the community? Before you go off on a rant, think about whether the content is actually useful to the other members of the community. If not, keep it to yourself or find the right channel to express your point of view. 5) Consider how others would view the discussion and your behavior – Is getting into a heated, online argument full of personal attacks about whose compound bow can shoot farther really worth the time and energy? What would your boss, spouse, significant other, or mother think if they read the conversation online? Would they remind you of Thumper’s rule? If so…maybe just close the browser and walk away? 6) Consult with the site owner or community manager – When in doubt, ask the community manager whether they are okay with the way the conversation is going. If they don’t like it, they’ll tell you. If they think it’s benefiting the community and those engaged are behaving appropriately, then they’ll tell you to proceed. It’s their community, let them have input before they have to jump in and moderate. 7) Learn to agree to disagree – Sometimes, there isn’t a right answer. Let me rephrase that… most of the time, there isn’t a right answer! You know what they say, opinions are like **. Everyone has one and sometimes they stink. If your opinion is just that and not founded in any facts, then just accept the fact that others have their right to an opinion, too. No need to engage in personal attacks or threatening behavior. Express your side of the debate, let the other person/s respond, and then agree to disagree. 8 ) Consider learning from the person you are debating – Do you know everything? If you do, then turn off the computer because you’re done. There’s nothing left to learn and the Internet isn’t for you. If you don’t know everything, then take the opportunity to consider that the person on the other side of the debate might have something to teach you. Maybe they have significantly more experience with the issue. Maybe they have had training that you haven’t. I have been in many online debates about the “right and wrong” about the improper use of intellectual property (Napster, BearShare, Creative Commons, Pinterest, etc…) and the person on the other side of the debate has no idea that I’m trained as an intellectual property attorney. Yet, they often want to “school me” on copyright or trademark law. Maybe you don’t know more than the other person, maybe you do… but consider the possibility that you don’t. 'two face' courtesy of Broderick on Flickr via Creative Commons license. 9) Be You…The Real You – Understand that who you are online should be reflective of who you are in real life. Ask yourself, “if I held this argument in person over a beer, would I be saying the same things?” If the answer is NO, then stop typing. Don’t say things online that you wouldn’t say in-person. You have no idea whether you’ll meet the person on the other side in real life someday, so don’t give them any excuse to punch you in the nose just because you want to stir an online debate. Don’t be THAT GUY/GAL! 10) Back up your position with real, verifiable facts – If you have facts to support your side of the debate, great. Prove it. But don’t quote YouTube videos, don’t argue that “they say” or that you read it on Wikipedia. Provide real facts, not links to some blogger’s opinion. If you don’t have verifiable facts, then understand that you’re position will be regard as opinion and refer to #6 above. If the other person has facts that are verifiable then don’t just keep arguing to argue. No one likes a sore loser. Have other tips and tricks for avoiding online arguments? Have an experience to share that others could benefit from? I’d love to hear them in a comment! Cheers! –Sean Share this on Facebook Tweet This! Share this on LinkedIn Share this on Tumblr Share this on Digg this! Email this to a friend? Share this on Reddit Stumble upon something good? Share it on StumbleUpon. Blogs Facebook Featured Google+ Humor LinkedIn People Social Media Twitter best practices discussion forum social media social networking tips YouTube

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5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it. I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Generation Y – Reinventing the Way We Communicate


Those of us born between 1980 to 1995 are commonly referred to as Generation-Y. To be honest, I think the name N-Gen (Net Generation) is more befitting. We are certainly addicted to the internet; we grew up with it, so it comes naturally to us.

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(Social Media) Haters Gonna Hate


According to Urban Dictionary , “a hater is a person that develops a strong dislike for another, solely basing their own opinion on personal judgment rather than objective merit. The formation of a hater’s contempt commonly arises from jealously and/or resentment.”

How Lowe’s Integrated Pinterest to Their Facebook Page


Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way.

We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Image by Getty Images via @daylife. They say you should never discuss politics or religion, right? Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Tip: Organizing Photos In The New Facebook Timeline

SocMed Sean

With the rollout of the new Facebook timeline to most users, there has been a lot of confusion about how you used to do things in Facebook and how you do them now. For me, one of the most confusing has been the organization of photos.

Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

Like it or not, if you administer at least one Facebook Page, you’re trying to get ready to face the music next Friday. Because that’s the day – March 30 – when its new Timeline format will go live on all brand/business pages.

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Successful Strategies for Distance Learning [CASE STUDY]


This post is by Marci D. Thompson, Associate Director, Online Education, APIC. APIC is a professional association for infection preventionists (IPs) with more than 14,000 members. Their mission is to create a safer world through the prevention of infection.

Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” ” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

SEO Strategies: Optimisation Ideas for Your Google+ Page


Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands.

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Facebook New Timeline: Everything You Need to Know


It’s coming up: Are you ready for Facebook’s March 31st deadline to move your Facebook business Page to Facebook Timeline ? For the SMB, it may seem little daunting, I know. Don’t fret.

Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

I am a sucker for a challenge…almost to a fault. I just can’t walk away from a good opportunity to wrap my brain around a problem.

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5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time.

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Keep Calm… and Carry On


Just for Friday fun. This video is quite moving and interesting. And the message, well, it’s a nice reminder for all of us. Have a good weekend. Potluck

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Pinterest updates terms of service

Sherrilynne Starkie

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. This morning, Pinterest has announced. Red Pinterest logo (Photo credit: Wikipedia). changes to its terms of service to address many of these concerns.

Anthon Berg Celebrates the Generosity With The New Campaign


Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store.

Facebook Privacy & Employers: 5 Must-Reads


Here are 5 must-reads related to Facebook privacy and employers that we don’t want you to miss. Facebook Privacy Debate a Passionate One. By Christina DesMarais Employers who ask job applicants for the passwords they use to log in to Facebook are going overboard.

Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic

SocMed Sean

"Spring" via promanex on Flickr under creative commons license. Ahhhh Spring! The flowers are blooming, the trees are budding, and there’s a sense of renewal in the air. But with Spring also brings with it the need to do Spring cleaning.

#measurePR: Is It Ever Okay Not to Measure?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents!