October, 2011

You’re Not a Strategist – You’re a Punk

Dave Fleet

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do.

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Coke is world's No. 1 Facebook brand | Sherrilynne Starkie

Sherrilynne Starkie

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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Round up as many Facebook friends and Twitter followers that you can! Re-tweet dammitt!

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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey).

More Trending

Return On Influence Can Return From Whence It Came

Dave Fleet

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

What's the fuss with Google+? | Sherrilynne Starkie

Sherrilynne Starkie

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Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here.

How To Produce Engaging Updates [infographic]

Mindjumpers

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Earlier on our blog, we have written about how to write engaging updates and the tips for it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Confused About Facebook Changes? (Free Webinar)

Almost Savvy

While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.” ” I’m pretty sure he had something else in mind.

How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

This is a guest post by Shannon Evans Suetos. Social media, like many things in life, is about relationships. If you don’t build a great relationship (online or offline), you won’t accomplish much. That said, how is social media like dating?

Content Is King At BlogWorld

Dave Fleet

Tweet. I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright , on the topic of blogger relations – how to identify people, how to approach them and how to avoid the mistakes of others.

Next is now: how the Internet is changing us | Sherrilynne Starkie

Sherrilynne Starkie

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Round up as many Facebook friends and Twitter followers that you can! Re-tweet dammitt!

Klout 263

5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

Tweet More and more people are using Foursquare to check in and share their location. Whether checking out a new restaurant, meeting up with friends, or visiting a favourite boutique, they love to share their adventures. This of course also means that the potential for brands are growing.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century.

Getting Back on Track

Waxing UnLyrical

It’s been just about a month since I told you WUL’s publishing schedule would be indefinitely halted. Well… I’m back! More or less, that is… Many of you have asked, so here is what happened and how the last month went.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Three Ways To Wag The Long Tail Of Content

Dave Fleet

Tweet. I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views.

October 2011 Ottawa's Twitter top 20 | Sherrilynne Starkie

Sherrilynne Starkie

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

A few weeks ago I noticed that Klout had added the WordPress button to the available channels to connect to which was encouraging. Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. But not so fast.

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Facebook by the Numbers [infographic]

Mindjumpers

Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service.

How to Fail in Business Without Really Trying

Waxing UnLyrical

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media.

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Facebook Sharing and Privacy Tips (Video)

Almost Savvy

If you’re a Facebook user, you’ve probably noticed a lot of changes, especially on the homepage where you see updates from your Facebook friends. What you may not have noticed are the significant updates in how you manage your privacy, along with other new features and changes.

Content marketing delivers sales leads | Sherrilynne Starkie

Sherrilynne Starkie

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters.

How to Handle Fans’ Feedback on Your Facebook Page

Mindjumpers

Tweet When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it.

Book Review: The Social Customer

Dave Fleet

Tweet. The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Given that I’ve read a fair number of them over the last few years, that’s saying something. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

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It’s Just Social Media. Don’t Freak Out.

Waxing UnLyrical

If you are reading this blog, chances are you don’t need to be told about the merits of social media. It is ubiquitous. Most of the advice we received from early adopters years ago is hardwired into our brains: Listen first! Respect people’s time! Offer something that is relevant and valuable!