October, 2011

Is Klout On The Way Out?

Unspoken

This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.”

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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm.

Trending Sources

Social media salaries, titles, and job descriptions

SocialFish

Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy.

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

A few weeks ago I noticed that Klout had added the WordPress button to the available channels to connect to which was encouraging. Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. But not so fast.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This is a guest post by Julian Rockwoord, a product manager at Signal. For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day.

Journalists on Facebook: Official Pages or Subscribe Button on Regular Profiles?

Adam Sherk

I was talking with John Shehata from ABC News yesterday about Facebook, and he brought up an interesting question. What’s a better approach for journalists, creating official Facebook Pages or enabling the subscribe button on their regular profiles?

How the Top 50 Nonprofits Use Social Media

SocialFish

A great infographic from Craig Newmark and Rad Campaign. Read more about it here. The data is based on the top 50 nonprofits by income as per the Nonprofit Times. Click to enlarge

Return On Influence Can Return From Whence It Came

Dave Fleet

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters.

Have you been put in Klout timeout?

Unspoken

I asked Klout why my Network Influence Score was dropping down every Wednesday for 3 – 4 points. The answer I received from Klout is shocking. If you are still under the spell of Klout, be sure that you don't spend much time engaging and supporting your friends who are new to Social Media.

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

This is a guest post by Shannon Evans Suetos. Social media, like many things in life, is about relationships. If you don’t build a great relationship (online or offline), you won’t accomplish much. That said, how is social media like dating?

Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here.

A World Gone Social

Learn how companies must adapt to survive.

The Difference Between Experts and Expertise

Waxing UnLyrical

“How do you become a social media expert?” ” That was one of the questions I was asked when I was in Lincoln, Neb., last week.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters.

Influence Met Transparency with @Kred

Unspoken

Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred. Many announced the service with the opening statement, “ Klout has a competitor” But the fact remains, Kred is not a Klout competitor nor a copycat.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

This is a guest post by Amy Porterfield. Selling yourself is hard. But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little. That’s right: brag. Bragging is a way to prove you know your stuff.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

Quickly, right now, think of a few social media brands that you follow through social media. If you need to open a new tab and check Facebook or Twitter, go ahead. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying?

What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey).

ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

Well, nobody is perfect. Was unfollowing everyone and starting over a good idea? Probably remains to be seen.

Manipulating Influence Scores Makes No Sense at All

Unspoken

Recently I am seeing many posts and questions being asked, “How do I increase my Klout Score?” ” These are normal questions and nothing is wrong with them. I am all for discovering great content, sharing it and identifying new leaders or talents. But what bothers me the most is that the majority of the answers are misleading as to how to improve your score in positive, ethical ways.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

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How to Fail in Business Without Really Trying

Waxing UnLyrical

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

You’re Not a Strategist – You’re a Punk

Dave Fleet

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do.

LinkedIn Confusion: Group or Company Page?

SocialFish

You know those social media icons on your homepage? You probably have a LinkedIn icon up there. Now check the link. Where is it going? Does it link to the group you’ve been working so hard to build, or does it link to your organization’s company page?

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

Well, nobody is perfect. Was unfollowing everyone and starting over a good idea? Probably remains to be seen.

Stop Worrying What to Do Online

Ari Herzog

How much time do you spend seeking answers to unimportant questions? It doesn’t matter how many fans you have on your Facebook page as long as you provide relevant information and respond to their questions. It doesn’t matter how frequently you send messages on Twitter or Google+ because your friends will respond to those messages that are relevant or insightful to them and gloss over the rest.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.